Up to this point, the 401k industry has failed miserably in educating most Americans of the importance of investing in your 401k and how to invest (or allocate) your money once it’s contributed to your 401k. This has basically happened because big Wall Street firms don’t care about all investors, only those with a gazillion dollars. If you are just starting to invest in your 401k or you if you’re confused about how to allocate your money in your 401k you are not alone. Today, there are over 100 million people in this country between the ages of 20-44. By many estimates, over half of this population has not started to save any money for their future. For those that have started, the number of inappropriately invested 401ks is frightening. With so many people needing help and so little options to get help, blooom was created to give you a whole new way to 401k!