German American serves individuals, families and businesses with financial products and services in banking, insurance, and investments. The Company's segments are core banking, trust and investment advisory services, insurance, and other. The Core Banking segment involves attracting deposits from the general public and using such funds to originate consumer, commercial and agricultural, commercial and agricultural real estate, and residential mortgage loans, primarily in its local markets. The Core Banking segment also involves the sale of residential mortgage loans in the secondary market. The Trust and Investment advisory services segment involves providing trust, investment advisory, and brokerage services to customers. The Insurance segment offers a range of personal and corporate property and casualty insurance products, in its banking subsidiary's local markets.