BirdEye is the next-generation business reputation and customer experience platform that reimagines how customer feedback is used to acquire and retain connected customers. Why Birdeye? The universal availability of internet-enabled mobile devices has created connected customers who rely primarily on the massive volume of shared experiences in the decision-making process of selecting products and services. In the old, pre-iPhone model businesses dictated customers’ opinions primarily through advertising and other 20th century mass communication techniques. Today, this model is no longer effective. With the advent of review sites and the increasing pervasiveness of social media platforms with the goal of “connecting the entire world”, customer feedback is more than a localized, contained, individual customer opinion. Customer feedback today is a collective experience that defines every business. An inability to accurately capture, listen and interpret customer feedback disconnects businesses from their customers. BirdEye provides one comprehensive solution for businesses to monitor feedback from all digital channels in real-time, amplify happy customers’ voices, and take in-moment action on customer issues to improve customer experience, ultimately leveraging these insights to build better products and services. BirdEye’s platform aggregates real-time insight from review sites, social channels, and surveys, allowing for holistic sentiment reports and instant engagement with customers. BirdEye integrates Natural Language Processing with machine learning to accurately understand sentiment across structured and unstructured feedback. Rather than simply cleaning up reputations, listening to social channels, or distributing surveys, we’ve developed a platform that integrates all of the above and dives beneath the surface, closing the loop between reputation management and customer experience.