Betterment Competitors and Similar CompaniesClear all

Betterment's competitors and similar companies include Altruist and Wealthfront.

	Betterment Betterment is a financial advisory firm that provides investment management services.	Altruist Altruist is a company that develops an open platform for financial advisors.	Wealthfront Wealthfront is a financial technology company that develops an automated wealth management platform.
Founding Date	Founding Date 2010	Founding Date 2018	Founding Date 2011
Type	Type Private	Type Private	Type Public
Tags	Tags Financial Services financial management investment management	Tags Technology enterprise software fintech platform	Tags Financial Services financial management fintech investment management platform
Locations	Locations New York, US HQ Irving, US	Locations Culver City, US HQ	Locations Palo Alto, US HQ
Employees	Employees 5922% increase	Employees 7672% increase	Employees 4073% increase
Valuation ($)	Valuation ($) 800 m	Valuation ($) 817.7 m	Valuation ($) N/A
Operating ⚠
Assets Under Management	Assets Under Management $32b (Mar, 2023)	Assets Under Management N/A	Assets Under Management $43b (Nov, 2023)
Funding
Latest funding round	Latest funding round $ 70m (almost 9 years ago)	Latest funding round $ 50m (about 5 years ago)	Latest funding round N/A
Total funding raised	Total funding raised $ 275m	Total funding raised $ 58.5m	Total funding raised $ 204.5m