OverviewSuggest Edit

Wealthfront is an automated investment service company that builds and manages personalized, globally-diversified investment portfolios. It provides data-driven, actionable recommendations to improve net-of-fee, after-tax, risk-adjusted returns. Wealthfront allows users to monitor their real-time investment performance, review recent transactions, receive financial advice, and manage their deposits.

HQPalo Alto, CA, US
Employee Ratings4.3
Overall CultureA

Latest Updates

Employees (est.) (Jun 2022)277
Job Openings1
Cybersecurity ratingBMore
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Key People/Management at Wealthfront

Andy Rachleff

Andy Rachleff

President & CEO
David Fortunato

David Fortunato

Celine Sun

Celine Sun

Director, PhD, CFA
Burt Malkiel

Burt Malkiel

Chief Investment Officer
Kal Iyer

Kal Iyer

Vice President Of Engineering
Daniel Slate

Daniel Slate

Senior Director of Product Management
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Wealthfront Office Locations

Wealthfront has an office in Palo Alto
Palo Alto, CA, US (HQ)
261 Hamilton Ave
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Wealthfront Financials and Metrics

Summary Metrics

Founding Date


Wealthfront total Funding

$204.5 m

Wealthfront latest funding size

$75 m

Time since last funding

4 years ago

Wealthfront investors

Wealthfront's latest funding round in January 2018 was reported to be $75 m. In total, Wealthfront has raised $204.5 m. Wealthfront's latest valuation is reported to be $500 m.
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Wealthfront Revenue

Market valuation

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Wealthfront Operating Metrics

Wealthfront's Assets Under Management was reported to be $21b in Apr, 2020.
Dec, 2018Mar, 2019Sep, 2019Oct, 2019Apr, 2020

Assets Under Management

$11 b$13 b$20 b$21 b


270 k400 k

Annual Percentage Yield


FDIC Insurance

$1 m

Wealthfront Acquisitions / Subsidiaries

Company NameDateDeal Size
GroveAugust 22, 2019

Human Capital Metrics

Source: github.com
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Wealthfront Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Wealthfront Online and Social Media Presence

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Wealthfront Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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Wealthfront News and Updates

UBS Pays $1.4 Billion For Wealthfront To Attract Millennial American Investors

Ralph Hamers is making a big bet on mass affluent investors in his first major acquisition as UBS CEO.

UBS to acquire robo advisor Wealthfront for $1.4 billion

UBS is to buy robo addvisor Wealthfront for $1.4 billion, marking the Swiss bank's first fintech acquisition under the tenure of CEO Ralph Hamers.

UBS Acquires Wealthfront for $1.4B


Wealthfront adds crypto exposure

At Wealthfront, we want to support you in building the portfolio that’s right for you. That’s why earlier this year, we made it possible to customize your Wealthfront portfolio. And it’s why today, we’re expanding our menu of investments even more to include hundreds of options, including two crypto…

Betterment and Wealthfront are both top robo-advisors, but the best option for you depends on whether you want access to a financial planner

  Summary List Placement Betterment is an automated app offering investing, retirement, checking, and cash reserve accounts. Wealthfront offers automated investing, retirement, college savings, and cash accounts. The two apps share several similarities, but they vary when it comes to fees and accoun…

Wealthfront powers customer acquisition efforts with customized portfolios and cryptos

Summary List PlacementThe US-based digital wealth manager is enabling users to customize their portfolios from a selection of exchange-traded funds (ETFs) and a wider array of socially responsible investing options, per Insider. Wealthfront will also allow users to invest in cryptos starting later …
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Wealthfront Blogs

The Stock Market Is Down—What Should I Do?

Stock market volatility can be unnerving. No investor, whether they’re new to investing or have been making deposits for years, likes to see the value of their portfolio go down—even if it’s just temporary. When the market takes a turn, some people will inevitably sell investments in an attempt to m…

The Wealthfront Cash Account APY Is Increasing to 0.85%

Today, we’re happy to announce we’re raising the APY on the Wealthfront Cash Account (again!) from 0.35% to 0.85% following the Federal Reserve’s decision to raise the target range for the federal funds rate. That means starting today, you’ll earn more than twice as much interest on your Cash Accoun…

How Should I Evaluate an ETF?

Exchange-traded funds (or ETFs) are a popular way to invest, and for good reason. They hold collections of investments like stocks or bonds, and are a convenient, tax-efficient way to build a diversified portfolio. The vast majority of ETFs passively track indexes, meaning they try to match the retu…

Get Exposure to New Sectors & Strategies at Wealthfront

Today, we’re excited to announce that Wealthfront has added new investment options in technology, the metaverse, commodities, and more to our menu of available funds. It’s never been easier to build a portfolio you believe in.  You can explore and research these new investments, along with the hundr…

Do You Need an Accountant for Your Taxes?

The experience of filing your tax return can range from a minor hassle to a major headache. If your taxes are feeling overwhelming, you might wonder if you need the help of a tax professional like an accountant. For many people, online tax filing software gets the job done just fine. This is more li…

What Is an ESPP and How Does It Work?

An employee stock purchase plan (or ESPP) can be a very valuable benefit. In general, if your employer offers an ESPP, we think you should participate at the level you can comfortably afford and then sell the shares as soon as you can. This strategy allows you to lock in a return on your contributio…
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Wealthfront Frequently Asked Questions

  • When was Wealthfront founded?

    Wealthfront was founded in 2008.

  • Who are Wealthfront key executives?

    Wealthfront's key executives are Andy Rachleff, David Fortunato and Celine Sun.

  • How many employees does Wealthfront have?

    Wealthfront has 277 employees.

  • Who are Wealthfront competitors?

    Competitors of Wealthfront include Altruist, Personal Capital and SigFig.

  • Where is Wealthfront headquarters?

    Wealthfront headquarters is located at 261 Hamilton Ave, Palo Alto.

  • Where are Wealthfront offices?

    Wealthfront has an office in Palo Alto.

  • How many offices does Wealthfront have?

    Wealthfront has 1 office.