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Betterment is an independent online financial advisor that serves individual investors, advisors, and businesses. It offers personalized advice for retirement planning, personal investing, and cash management, and other financial goals. It helps customers invest money, working to lower taxes and increase long-term returns.

HQNew York, US
Employee Ratings4.3
Culture scoreC-

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Latest Updates

Employees (est.) (May 2020)321(+3%)
Job Openings11
Revenue (Y, 2015)$9 M

Key People/Management at Betterment

Jonathan Stein

Jonathan Stein

Founder, CEO
Alex Benke

Alex Benke

Holistic Financial Planning
Dan Egan

Dan Egan

Quantitative and Behavioral Finance
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Betterment Office Locations

Betterment has an office in New York
New York, US (HQ)
61 W 23rd St 4th Floor
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Betterment Financials and Metrics

Summary Metrics

Founding Date


Betterment total Funding

$275 m

Betterment latest funding size

$70 m

Time since last funding

3 years ago

Betterment investors

Betterment's latest funding round in July 2017 was reported to be $70 m. In total, Betterment has raised $275 m. Betterment's latest valuation is reported to be $800 m.
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Betterment Revenue

Betterment's revenue was reported to be $9 m in Y, 2015

Revenue (Y, 2015)


Market valuation

USDY, 2015


USDY, 2015


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Betterment Operating Metrics

Betterment's Customers was reported to be 280 k in Jul, 2017. Betterment's Assets Under Management was reported to be $6.2b in Dec, 2016.
Jan, 2014Jul, 2014Q4, 2014Jan, 2015Q1, 2015Q2, 2015Jul, 2015Q3, 2015Q4, 2015Q1, 2016Jun, 2016Q2, 2016Dec, 2016Jul, 2017Oct, 2019

Assets Under Management

$1.10 b$1.70 b$2.30 b$2.60 b$3.30 b$4.20 b$5 b$6.20 b


29 k40 k62 k100 k170 k280 k

Annual Percentage Yield


FDIC Insurance

$1 m
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Human Capital Metrics

Source: github.com
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Betterment Online and Social Media Presence

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Betterment Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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Betterment Blogs

Safe Harbor 401(k) Plans

Stress less (and help your employees save more)

3 Things Animal Crossing Can Teach You About Investing

We played the Stalk Market and we don’t think we’ll ever look at turnips the same way again.

Video: What Is Betterment Doing For Me?

We shed light on the steps we’re taking in these times of market volatility—and the steps we always take—to help do what’s best for your money.

Video: How Can Tax Loss Harvesting Help?

We explain exactly how tax loss harvesting works, and why it can be a powerful tool during times of market volatility.

Video: How Does Betterment Move My Money?

We explain how long it usually takes for all the money movements happening in your Betterment account to fully complete.

Video: What Might Recovery Look Like?

It’s important to think about what future stock market recovery might look like and how you could take advantage of it.
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Betterment Frequently Asked Questions

  • When was Betterment founded?

    Betterment was founded in 2008.

  • Who are Betterment key executives?

    Betterment's key executives are Jonathan Stein, Alex Benke and Dan Egan.

  • How many employees does Betterment have?

    Betterment has 321 employees.

  • What is Betterment revenue?

    Latest Betterment annual revenue is $9 m.

  • What is Betterment revenue per employee?

    Latest Betterment revenue per employee is $28 k.

  • Who are Betterment competitors?

    Competitors of Betterment include SigFig, Acorns and Wealthfront.

  • Where is Betterment headquarters?

    Betterment headquarters is located at 61 W 23rd St 4th Floor, New York.

  • Where are Betterment offices?

    Betterment has an office in New York.

  • How many offices does Betterment have?

    Betterment has 1 office.