Betterment Competitors and Similar CompaniesClear all

Betterment's competitors and similar companies include Personal Capital, Altruist, Acorns and Wealthfront.

	Betterment Betterment is a financial advisory firm that provides investment management services.	Personal Capital Personal Capital is an online investment advisory platform.	Altruist Altruist is a company that develops an open platform for financial advisors.	Acorns Acorns Grow is a fintech company that develops a saving and investing app.	Wealthfront Wealthfront is a financial technology company that develops an automated wealth management platform.
Founding Date	Founding Date 2010	Founding Date 2009	Founding Date 2018	Founding Date 2012	Founding Date 2011
Type	Type Private	Type Private	Type Private	Type Private	Type Public
Tags	Tags Financial Services financial management investment management	Tags Financial Services Technology financial data financial management fintech investment management platform robo advisor	Tags Technology enterprise software fintech platform	Tags Technology automation fintech investment management mobile app	Tags Financial Services financial management fintech investment management platform
Locations	Locations New York, US HQ Irving, US	Locations Redwood City, US HQ Atlanta, US Chicago, US Dallas, US Dallas, US New York, US San Francisco, US	Locations Culver City, US HQ	Locations Irvine, US HQ	Locations Palo Alto, US HQ
Employees	Employees 5922% increase	Employees 1,6582% increase	Employees 7672% increase	Employees 5514% decrease	Employees 4073% increase
Valuation ($)	Valuation ($) 800 m	Valuation ($) N/A	Valuation ($) 817.7 m	Valuation ($) 860 m	Valuation ($) N/A
Operating ⚠
Assets Under Management	Assets Under Management $32b (Mar, 2023)	Assets Under Management $3.4b (Dec, 2016)	Assets Under Management N/A	Assets Under Management N/A	Assets Under Management $43b (Nov, 2023)
Customers	Customers 775 k (Mar, 2023)	Customers N/A	Customers N/A	Customers 10 m (Apr, 2023)	Customers N/A
Funding
Latest funding round	Latest funding round $ 70m (almost 9 years ago)	Latest funding round $ 50m (over 7 years ago)	Latest funding round $ 50m (about 5 years ago)	Latest funding round N/A	Latest funding round N/A
Total funding raised	Total funding raised $ 275m	Total funding raised $ 265.3m	Total funding raised $ 58.5m	Total funding raised $ 277m	Total funding raised $ 204.5m