Betterment competitorsClear all

Betterment's top competitors include SigFig, Acorns, Wealthfront and Ellevest.
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Betterment
Betterment
Betterment is an independent online financial advisor that serves individual investors, advisors, and businesses.
SigFig
SigFig
SigFig (formerly Wikinvest) is a company developing platforms for financial institutions.
Acorns
Acorns
Acorns is a finance company that allows individuals to round up purchases and automatically invest the change.
Wealthfront
Wealthfront
Wealthfront is an automated investment service company that builds and manages personalized, globally-diversified investment portfolios.
Ellevest
Ellevest
Ellevest a digital financial advisor for women.
Founding Date
Founding Date
2008
Founding Date
2008
Founding Date
2012
Founding Date
2008
Founding Date
2014
Type
Type
Private
Type
Private
Type
Private
Type
Private
Type
Private
Tags
Locations
Locations
New York, US HQ
Irving, US
Locations
San Francisco, US HQ
Locations
Irvine, US HQ
New York, US
Portland, US
Locations
Palo Alto, US HQ
Locations
New York, US HQ
Employees
Employees
3801% increase
Employees
1421% increase
Employees
3861% decrease
Employees
2522% increase
Employees
1121% increase
Valuation ($)
Valuation ($)
800 m
Valuation ($)
N/A
Valuation ($)
860 m
Valuation ($)
500 m
Valuation ($)
N/A
Twitter followers
Twitter followers
37.5 k
Twitter followers
4 k
Twitter followers
76.5 k
Twitter followers
37.7 k
Twitter followers
24 k
Number of tweets (last 30 days)
Number of tweets (last 30 days)
25
Number of tweets (last 30 days)
1
Number of tweets (last 30 days)
6
Number of tweets (last 30 days)
4
Number of tweets (last 30 days)
12
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
6.1
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
9.2
Average likes per tweet (last 30 days)
2.3
Average likes per tweet (last 30 days)
1.5
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
96%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
91.67%
Alexa Website Rank
Alexa Website Rank
6327
Alexa Website Rank
206873
Alexa Website Rank
10504
Alexa Website Rank
9430
Alexa Website Rank
92861
Employee Rating
Employee Rating
4.3
Employee Rating
4
Employee Rating
4.2
Employee Rating
4.5
Employee Rating
4.5

Operating

Accounts
Accounts
N/A
Accounts
N/A
Accounts
2 m (Y, 2017)
Accounts
400 k (Apr, 2020)
Accounts
N/A
Annual Percentage Yield
Annual Percentage Yield
0 (Oct, 2019)
Annual Percentage Yield
N/A
Annual Percentage Yield
N/A
Annual Percentage Yield
0 (Oct, 2019)
Annual Percentage Yield
N/A
Assets Under Management
Assets Under Management
$21b (Jul, 2020)
Assets Under Management
$350b (FY, 2017)
Assets Under Management
N/A
Assets Under Management
$21b (Apr, 2020)
Assets Under Management
N/A
Customers
Customers
500 k (Jul, 2020)
Customers
N/A
Customers
4.5 m (Jan, 2019)
Customers
N/A
Customers
N/A
FDIC Insurance
FDIC Insurance
$1m (Oct, 2019)
FDIC Insurance
N/A
FDIC Insurance
N/A
FDIC Insurance
$1m (Oct, 2019)
FDIC Insurance
N/A

Funding

Latest funding round
Latest funding round
$ 70m (about 4 years ago)
Latest funding round
$ 50.8m (about 3 years ago)
Latest funding round
N/A
Latest funding round
$ 75m (over 3 years ago)
Latest funding round
$ 33m (over 2 years ago)
Total funding raised
Total funding raised
$ 275m
Total funding raised
$ 122.8m
Total funding raised
$ 277m
Total funding raised
$ 204.5m
Total funding raised
$ 84.5m
For sources of this data, please see the company profile

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SigFig
HQ
San Francisco, US
Employees
142↑ 1% increase

SigFig (formerly Wikinvest) is a company developing platforms for financial institutions.

View company
Acorns
HQ
Irvine, US
Employees
386↓ 1% decrease

Acorns is a finance company that allows individuals to round up purchases and automatically invest the change.

View company
Wealthfront
HQ
Palo Alto, US
Employees
252↑ 2% increase

Wealthfront is an automated investment service company that builds and manages personalized, globally-diversified investment portfolios.

View company
Ellevest
HQ
New York, US
Employees
112↑ 1% increase

Ellevest a digital financial advisor for women.

View company