Auto Trader Competitors and Similar CompaniesClear all
Auto Trader's competitors and similar companies include Auto1 Group and TrueCar.
 TrueCar TrueCar (formerly known as Zag Sales Strategy) is a company that provides automotive digital marketplace solutions. | |||
Founding Date | Founding Date 1977 | Founding Date 2012 | Founding Date 2005 |
Type | Type Public | Type Private | Type Public |
Tags | |||
Locations | Locations Manchester, GB HQ London, GB | Locations Berlin, DE HQ Brunn Am Gebirge, AT Feldkirch, AT Klagenfurt, AT Mils, AT Vienna, AT Ans, BE see more | Locations Santa Monica, US HQ |
Employees | Employees 1,296 | Employees 4,1382% increase | Employees 32427% decrease |
Valuation ($) | Valuation ($) 10.2 b | Valuation ($) 3.4 b | Valuation ($) 349.9 m |
Financial | |||
Revenue (est.) | Revenue (est.) £601.1m (FY, 2025) | Revenue (est.) €2.2b (FY, 2017) | Revenue (est.) $175.6m (FY, 2024) |
Net income | Net income £282.6m (FY, 2025) | Net income N/A | Net income ($31m) (FY, 2024) |
Funding | |||
Total funding raised | Total funding raised N/A | Total funding raised $ 1.4b | Total funding raised $ 332.4m |
For sources of this data, please see the company profile
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Auto1 Group
HQ
Berlin, DE
Employees
4,138↑ 2% increase
AUTO1 Group is a company developing a marketplace for European used cars.
View companyTrueCar
HQ
Santa Monica, US
Employees
324↓ 27% decrease
TrueCar (formerly known as Zag Sales Strategy) is a company that provides automotive digital marketplace solutions.
View company