AB Tasty

OverviewSuggest Edit

AB Tasty is a company developing a customer experience optimization platform. It provides experimentation, AI-powered personalization, widgets, product recommendations API, analytics, server-side optimization, feature flagging, and other capabilities. The company serves marketing and product teams in e-commerce, retail, travel, luxury, fashion, media, and financial services industries.
HQParis, FR
Employee Ratings4.6
Overall CultureB

Latest Updates

Employees (est.) (Apr 2022)264(+2%)
Cybersecurity ratingDMore
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Key People/Management at AB Tasty

Alix de Sagazan

Alix de Sagazan

Chief Executive Officer and Co-Founder
Remi Aubert

Remi Aubert

Co-Chief Executive Officer and Co-Founder
Pawel Tomaszewski

Pawel Tomaszewski

Chief Innovation Officer and Co-Founder
Matthew Filios

Matthew Filios

Vice President Global Alliances and Ecosystems
Sergey Chernyakov

Sergey Chernyakov

Vice President Data and Infrastructure
Sébastien Manaches

Sébastien Manaches

Vice President of Data Strategy and Business Operations
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AB Tasty Office Locations

AB Tasty has offices in Paris, New York, San Francisco, Berlin and in 4 other locations
Paris, FR (HQ)
17 Rue Michel-le-Comte
Paris, FR
140 Av. des Champs-Élysées
Paris, FR
3 Impasse de la Planchette
Berlin, DE
Rosenstraße 2
Berlin, DE
Schwedenstraße 9
Köln, DE
Gertrudenstraße 30-36
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AB Tasty Financials and Metrics

Summary Metrics

Founding Date


AB Tasty total Funding

$65.7 m

AB Tasty latest funding size

$40 m

Time since last funding

2 years ago

AB Tasty investors

AB Tasty's latest funding round in July 2020 was reported to be $40 m. In total, AB Tasty has raised $65.7 m
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AB Tasty Revenue

Cash (30-Jun-2018)

GBPFY, 2016FY, 2017FY, 2018



Accounts Receivable


Current Assets



FY, 2016

Financial Leverage

-0.3 x
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AB Tasty Operating Metrics

AB Tasty's Enterprise Customers was reported to be 900 in Jul, 2020.
Jul, 2018Sep, 2019Jul, 2020



Enterprise Customers

2.5 k750900

Enterprise References


Website Visitors

24 b

AB Tasty Acquisitions / Subsidiaries

Company NameDateDeal Size
NirrorSeptember 27, 2016

AB Tasty Cybersecurity Score

Cybersecurity ratingPremium dataset



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AB Tasty Online and Social Media Presence

Embed Graph

AB Tasty Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



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AB Tasty News and Updates

AB Tasty raises $40 million to optimize e-commerce user experience

AB Tasty has raised a new $40 million funding round led by Credit Mutuel Innovation with existing investors Korelya Capital, Omnes, Partech and XAnge also participating. Overall the startup has raised $64 million. The startup is focused on improving user experience on e-commerce platforms, travel po…

AB Tasty raises a delicious $40m and doubles down on US expansion

The Paris marketing startup is raising money and accelerating its US push. Its founder moving to New York has been instrumental. AB Tasty raises a delicious $40m and doubles down on US expansion

AB Tasty Significantly Enhances Its Personalization Capabilities with Advanced AI and Product Recommendations

NEW YORK, May 28, 2020 /PRNewswire/ -- AB Tasty, the Customer Experience Optimization company, is announcing a major evolution of their solution, which will enable marketing and product teams to drive higher ROI from their personalization and experimentation strategies. This release...

AB Tasty Enriches Personalization Offering With New Advanced Targeting Capabilities

NEW YORK, May 9, 2019 /PRNewswire/ -- AB Tasty users can now build audience segments based on transactional and behavioral data, for more granular, sophisticated personalization scenarios that drive more conversions. As part of its Audience Builder functionality, AB Tasty recently rolled...

AB Tasty Launches International Recruitment Initiative to Support its Intensive Growth

NEW YORK, Nov. 27, 2018 /PRNewswire/ -- After opening offices in Singapore and San Francisco this year, AB Tasty, Europe's leading, all-in-one CRO platform, is announcing its ambitious recruitment plans to build up its teams in these and other key markets. The company currently has 60...

AB Tasty Expands to San Francisco, Accelerating Growth in the United States

SAN FRANCISCO, Oct. 31, 2018 /PRNewswire/ -- AB Tasty, the European leader in Conversion Rate Optimization software, is expanding to San Francisco to accommodate its rapid growth and leverage the Bay Area's vast talent pool. AB Tasty is already present on the East Coast, with an office in ...
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AB Tasty Blogs

What Is Customer Experience Innovation?

Discover why customer experience innovation has become decisive for influencing your customers’ purchasing decisions and loyalty.

Building Customer-Centric Cultures with Data

We invite you to also read our previous article in this series, Measuring Your Digital Impact, or the series introduction. This is the final blog in our five-part series on a data-driven approach to customer-centric marketing. To wrap things up, we met with our partner Sophie D’Souza, Vice President…

What is Customer Experience Optimization? (EXO)

Discover why customer experience optimization has become decisive for influencing your customers’ purchasing decisions and loyalty.

Measuring Your Digital Impact

If you’d like, you can review our introduction to the Customer-Centric Data Series here or read the previous installment, Creating Emotional Connections with Customers Using Data. For the fourth installment in our five-part series on a data-driven approach to customer-centric marketing, we got toget…

How to Create a Modern Data Foundation for Experimentation

Discover how data can power a company’s experimentation program and its role in the experience economy.

Creating Emotional Connections with Customers Using Data

Be sure to check out the series introduction, part 1 with Zion & Zion, and part 2 with Cro Metrics if you haven’t read them yet. For the third blog in our five-part series on a data-driven approach to customer-centric marketing, we talked with our partner Matt Wright, Director of Behavioral Scie…
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AB Tasty Frequently Asked Questions

  • When was AB Tasty founded?

    AB Tasty was founded in 2009.

  • Who are AB Tasty key executives?

    AB Tasty's key executives are Alix de Sagazan, Remi Aubert and Pawel Tomaszewski.

  • How many employees does AB Tasty have?

    AB Tasty has 264 employees.

  • Who are AB Tasty competitors?

    Competitors of AB Tasty include Wingify, LaunchDarkly and Kameleoon.

  • Where is AB Tasty headquarters?

    AB Tasty headquarters is located at 17 Rue Michel-le-Comte, Paris.

  • Where are AB Tasty offices?

    AB Tasty has offices in Paris, New York, San Francisco, Berlin and in 4 other locations.

  • How many offices does AB Tasty have?

    AB Tasty has 12 offices.