AB Tasty is a SaaS solution that helps data-driven marketers ease the process of A/B testing, personalisation and reengagement. The Company's all-in-one and expandable conversion rate optimization platform offers a full range of tests including A/B, split, multivariate and multi page, a visual editor to easily modify pages and create new designs, as well as provides personalization and user engagement tools, enabling companies to boost online sales by allowing marketers to understand their customers and act on this insight.

London, GB
Size (employees)
145 (est)-3%
AB Tasty was founded in 2009 and is headquartered in London, GB
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Key People/Management at AB Tasty

Alix de Sagazan

Alix de Sagazan

CEO and Co-Founder
Benoit Lelong

Benoit Lelong

Arnaud de Medeiros

Arnaud de Medeiros

Rémi Aubert

Rémi Aubert

Pawel Tomaszewski

Pawel Tomaszewski

Chief Innovation Officer

AB Tasty Office Locations

AB Tasty has an office in London, Paris, Madrid, Köln and in 5 other locations
London, GB (HQ)
22 Bloomsbury Square
North Sydney, AU
301 65 Walker St
Vila Mariana, BR
74 Alameda Santos
Montréal, CA
480 3575 Boul St-Laurent
Paris, FR
38 Rue du Sentier
Köln, DE
20 Am Hof
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AB Tasty Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$23.9 m

Latest funding size

$17 m

Time since last funding

10 months ago


AB Tasty's latest funding round in May 2017 was reported to be $17 m. In total, AB Tasty has raised $23.9 m

AB Tasty Financials

Cash (3-Mar-2018)

34.3 k
GBPFY, 2016


34.3 k

Accounts Receivable

11.4 k

Current Assets

67.2 k

Total Assets

67.2 k
Y, 2016

Financial Leverage

-0.3 x
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AB Tasty Operating Metrics

AB Tasty's Enterprise Customers was reported to be 2.5 k in Mar, 2018.
Mar, 2018

Enterprise Customers

2.50 k


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AB Tasty Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Nirror September 27, 2016
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AB Tasty News and Updates

AB Tasty raises $17 mln

AB Tasty said May 30 that it raised a $17 million Series B round from Korelya Capital and Partech Ventures. Also participating were previous investors Xange Private Equity and Omnes Capital.

AB Tasty lands $17 million Series B for its AB testing tools

AB Tasty, an AB testing platform for marketers, has raised $17 million led by Korelya Capital and Partech Ventures. Xange Private Equity and Omnes Capital also participated in the Series B round. The French company has built a SaaS platform for brands to test, optimise, and personalise their custome…
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