AB Tasty

OverviewSuggest Edit

AB Tasty is a company developing a customer experience optimization platform. It provides experimentation, AI-powered personalization, widgets, product recommendations API, analytics, server-side optimization, feature flagging, and other capabilities. The company serves marketing and product teams in e-commerce, retail, travel, luxury, fashion, media, and financial services industries.
TypePrivate
Founded2009
HQParis, FR
Websiteabtasty.com

Latest Updates

Employees (est.) (Dec 2020)248(+2%)
Cybersecurity ratingCMore

Key People/Management at AB Tasty

Alix de Sagazan

Alix de Sagazan

Co-Founder
Remi Aubert

Remi Aubert

Co-Founder
Camille Devise

Camille Devise

VP HR & Legal
Pawel Tomaszewski

Pawel Tomaszewski

Chief Innovation Officer and Co-Founder
Gregory Batchelor

Gregory Batchelor

VP Marketing
Matthieu Chaignot

Matthieu Chaignot

VP Business Operations
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AB Tasty Office Locations

AB Tasty has offices in Paris, New York, San Francisco, Berlin and in 4 other locations
Paris, FR (HQ)
17 Rue Michel-le-Comte
Paris, FR
140 Av. des Champs-Élysées
Paris, FR
3 Impasse de la Planchette
Berlin, DE
Rosenstraße 2
Berlin, DE
Schwedenstraße 9
Köln, DE
Richmodstraße 6
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AB Tasty Financials and Metrics

Summary Metrics

Founding Date

2009

AB Tasty total Funding

$65.7 m

AB Tasty latest funding size

$40 m

Time since last funding

6 months ago

AB Tasty investors

AB Tasty's latest funding round in July 2020 was reported to be $40 m. In total, AB Tasty has raised $65.7 m
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AB Tasty Revenue

Cash (30-Jun-2018)

113.8k
GBPFY, 2016FY, 2017FY, 2018

Cash

34.3k185.7k113.8k

Accounts Receivable

11.4k182.9k307.9k

Current Assets

67.2k369.8k481.6k

PP&E

6.3k
FY, 2016

Financial Leverage

-0.3 x
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AB Tasty Operating Metrics

AB Tasty's Enterprise Customers was reported to be 900 in Jul, 2020.
Jul, 2018Sep, 2019Jul, 2020

Countries

6

Enterprise Customers

2.50 k750 900

Enterprise References

750

Website Visitors

24 b
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AB Tasty Acquisitions / Subsidiaries

Company NameDateDeal Size
NirrorSeptember 27, 2016

AB Tasty Cybersecurity Score

Cybersecurity ratingPremium dataset

C

73/100

SecurityScorecard logo

AB Tasty Online and Social Media Presence

Embed Graph

AB Tasty News and Updates

AB Tasty raises $40 million to optimize e-commerce user experience

AB Tasty has raised a new $40 million funding round led by Credit Mutuel Innovation with existing investors Korelya Capital, Omnes, Partech and XAnge also participating. Overall the startup has raised $64 million. The startup is focused on improving user experience on e-commerce platforms, travel po…

AB Tasty raises a delicious $40m and doubles down on US expansion

The Paris marketing startup is raising money and accelerating its US push. Its founder moving to New York has been instrumental. AB Tasty raises a delicious $40m and doubles down on US expansion

AB Tasty Significantly Enhances Its Personalization Capabilities with Advanced AI and Product Recommendations

NEW YORK, May 28, 2020 /PRNewswire/ -- AB Tasty, the Customer Experience Optimization company, is announcing a major evolution of their solution, which will enable marketing and product teams to drive higher ROI from their personalization and experimentation strategies. This release...

AB Tasty Enriches Personalization Offering With New Advanced Targeting Capabilities

NEW YORK, May 9, 2019 /PRNewswire/ -- AB Tasty users can now build audience segments based on transactional and behavioral data, for more granular, sophisticated personalization scenarios that drive more conversions. As part of its Audience Builder functionality, AB Tasty recently rolled...

AB Tasty Launches International Recruitment Initiative to Support its Intensive Growth

NEW YORK, Nov. 27, 2018 /PRNewswire/ -- After opening offices in Singapore and San Francisco this year, AB Tasty, Europe's leading, all-in-one CRO platform, is announcing its ambitious recruitment plans to build up its teams in these and other key markets. The company currently has 60...

AB Tasty Expands to San Francisco, Accelerating Growth in the United States

SAN FRANCISCO, Oct. 31, 2018 /PRNewswire/ -- AB Tasty, the European leader in Conversion Rate Optimization software, is expanding to San Francisco to accommodate its rapid growth and leverage the Bay Area's vast talent pool. AB Tasty is already present on the East Coast, with an office in ...
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AB Tasty Blogs

From Discovery to Conversion, Building Customer Trust Throughout the Entire Online Buying Process

Consumers need to feel they can trust your brand before they buy from you. Learn to start off on the right foot with your online audience. This article was originally posted on AB Tasty as From Discovery to Conversion, Building Customer Trust Throughout the Entire Online Buying Process

Unlock the power of AI-driven Engagement level segmentation

Looking for inspiration to unlock the power of AI-driven Engagement Level segmented audiences? This article can serve as a spark for you and your team when building out your personalization and experimentation roadmap.   Crafting relevant and appealing campaigns may reveal tricky as different segmen…

5 Customer Experience Trends for 2021

From virtual worlds to synced services, we touch on 5 of the 11 trends we believe will be shaping customer experience in 2021 and beyond. This article was originally posted on AB Tasty as 5 Customer Experience Trends for 2021

Digital Experience: A Chat with REO

Our UK partner series continues with Andrew Furlong, Managing Director at REO. In this interview, we asked him the following 3 questions:                                   At REO, you “believe digital experiences can always be better” – what does that mean? Like […] This article was originally poste…

Frequentist vs Bayesian Methods in A/B Testing

These terms refer to 2 inferential statistical methods. Debates over which is ‘better’ are fierce - we’ll walk you through the pros and cons. This article was originally posted on AB Tasty as Frequentist vs Bayesian Methods in A/B Testing

How to Use Continuous Optimization For a Higher Webinar Attendance Rate

One of the biggest challenges faced by webinar organizers is perhaps the most basic: encouraging guests to attend in the first place. This article was originally posted on AB Tasty as How to Use Continuous Optimization For a Higher Webinar Attendance Rate
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AB Tasty Frequently Asked Questions

  • When was AB Tasty founded?

    AB Tasty was founded in 2009.

  • Who are AB Tasty key executives?

    AB Tasty's key executives are Alix de Sagazan, Remi Aubert and Camille Devise.

  • How many employees does AB Tasty have?

    AB Tasty has 248 employees.

  • Who are AB Tasty competitors?

    Competitors of AB Tasty include LaunchDarkly, Kameleoon and Sailthru.

  • Where is AB Tasty headquarters?

    AB Tasty headquarters is located at 17 Rue Michel-le-Comte, Paris.

  • Where are AB Tasty offices?

    AB Tasty has offices in Paris, New York, San Francisco, Berlin and in 4 other locations.

  • How many offices does AB Tasty have?

    AB Tasty has 11 offices.