AB Tasty
OverviewSuggest Edit
AB Tasty is a company developing a customer experience optimization platform. It provides experimentation, AI-powered personalization, widgets, product recommendations API, analytics, server-side optimization, feature flagging, and other capabilities. The company serves marketing and product teams in e-commerce, retail, travel, luxury, fashion, media, and financial services industries.
| Type | Private | |
| Founded | 2009 | |
| HQ | Paris, FR | Map |
| Website | abtasty.com |
Recent NewsAll News
- AB Tasty raises $40 million to optimize e-commerce user experience
- AB Tasty raises a delicious $40m and doubles down on US expansion
- AB Tasty Significantly Enhances Its Personalization Capabilities with Advanced AI and Product Recommendations
- AB Tasty Enriches Personalization Offering With New Advanced Targeting Capabilities
Latest Updates
| Employees (est.) (Jun 2021) | 239 | (+2%) |
| Cybersecurity rating | C | More |
Key People/Management at AB Tasty
Alix de Sagazan
Co-Founder
Remi Aubert
Co-Founder
Camille Devise
VP HR & Legal
Pawel Tomaszewski
Chief Innovation Officer and Co-Founder
Matthieu Chaignot
VP Business Operations
Sergey Chernyakov
VP Data & Infrastructure
AB Tasty Office Locations
AB Tasty has offices in Paris, New York, San Francisco, Berlin and in 4 other locations
Paris, FR (HQ)
17 Rue Michel-le-Comte
Paris, FR
140 Av. des Champs-Élysées
Paris, FR
3 Impasse de la Planchette
Berlin, DE
Rosenstraße 2
Berlin, DE
Schwedenstraße 9
Köln, DE
Gertrudenstraße 30-36
AB Tasty Financials and Metrics
Summary Metrics
Founding Date | 2009 |
AB Tasty total Funding | $65.7 m |
AB Tasty latest funding size | $40 m |
Time since last funding | a year ago |
AB Tasty investors | Kima Ventures, Omnes Capital, Partech, Xange, Korelya Capital, Omnes, Credit Mutuel Innovation |
AB Tasty's latest funding round in July 2020 was reported to be $40 m. In total, AB Tasty has raised $65.7 m
AB Tasty Revenue
Cash (30-Jun-2018) | 113.8k |
| FY, 2016 | |
|---|---|
Financial Leverage | -0.3 x |
AB Tasty Acquisitions / Subsidiaries
| Company Name | Date | Deal Size |
|---|---|---|
| Nirror | September 27, 2016 |
AB Tasty Cybersecurity Score
AB Tasty Online and Social Media Presence
13.3k Twitter followers
AB Tasty has 13.3k Twitter Followers. The number of followers has decreased 0.8% month over month and decreased 1.5% quarter over quarter
AB Tasty's Trends
Twitter Engagement Stats for @ABTasty
8.1k
Tweets
881
Following
13.3k
Followers
1
Tweets last 30 days
0
Avg. likes per Tweet
0%
Tweets with engagement
AB Tasty News and Updates
July 22, 2020
AB Tasty raises $40 million to optimize e-commerce user experience
AB Tasty has raised a new $40 million funding round led by Credit Mutuel Innovation with existing investors Korelya Capital, Omnes, Partech and XAnge also participating. Overall the startup has raised $64 million. The startup is focused on improving user experience on e-commerce platforms, travel po…
July 22, 2020
AB Tasty raises a delicious $40m and doubles down on US expansion
The Paris marketing startup is raising money and accelerating its US push. Its founder moving to New York has been instrumental.
AB Tasty raises a delicious $40m and doubles down on US expansion
May 28, 2020
AB Tasty Significantly Enhances Its Personalization Capabilities with Advanced AI and Product Recommendations
NEW YORK, May 28, 2020 /PRNewswire/ -- AB Tasty, the Customer Experience Optimization company, is announcing a major evolution of their solution, which will enable marketing and product teams to drive higher ROI from their personalization and experimentation strategies. This release...
May 09, 2019
AB Tasty Enriches Personalization Offering With New Advanced Targeting Capabilities
NEW YORK, May 9, 2019 /PRNewswire/ -- AB Tasty users can now build audience segments based on transactional and behavioral data, for more granular, sophisticated personalization scenarios that drive more conversions. As part of its Audience Builder functionality, AB Tasty recently rolled...
November 27, 2018
AB Tasty Launches International Recruitment Initiative to Support its Intensive Growth
NEW YORK, Nov. 27, 2018 /PRNewswire/ -- After opening offices in Singapore and San Francisco this year, AB Tasty, Europe's leading, all-in-one CRO platform, is announcing its ambitious recruitment plans to build up its teams in these and other key markets. The company currently has 60...
October 31, 2018
AB Tasty Expands to San Francisco, Accelerating Growth in the United States
SAN FRANCISCO, Oct. 31, 2018 /PRNewswire/ -- AB Tasty, the European leader in Conversion Rate Optimization software, is expanding to San Francisco to accommodate its rapid growth and leverage the Bay Area's vast talent pool. AB Tasty is already present on the East Coast, with an office in ...
AB Tasty Blogs
June 03, 2021
Everything You Need to Know About Canary Deployments
Discover how, with canary deployments, you'll be able to deploy code in a way that minimizes errors and allows you to respond quickly when they do occur.
This article was originally posted on AB Tasty as Everything You Need to Know About Canary Deployments
May 28, 2021
Everything You Need to Know About Conversion Funnels
Discover everything you need to know about creating and optimizing your Conversion Funnel in your Digital Marketing strategy.
This article was originally posted on AB Tasty as Everything You Need to Know About Conversion Funnels
May 20, 2021
The Pros and Cons of Blue-Green Deployments
Dive into the pros and cons of using blue-green deployment in your software release strategy. Key benefit for your business: reduce downtime!
This article was originally posted on AB Tasty as The Pros and Cons of Blue-Green Deployments
May 17, 2021
Spring Release 2021: A world of continuous experimentation
Personalizing each customer experience for every digital touchpoint is not a task for the faint of heart. If done successfully, however, businesses can reap the fruits of their labor — generating a seamless multi-channel customer journey, higher engagement and increased conversion rates. For the AB…
May 11, 2021
Using Serial Position Effect in UX Design
UX designers leverage the serial position effect to improve their designs and create a better experience for consumers. Learn how to use it.
This article was originally posted on AB Tasty as Using Serial Position Effect in UX Design
May 06, 2021
Avoid disjointed experiences while experimenting!
As your marketing, product, and engineering teams run experiments it is critical to think through the entire customer journey, avoid disjointed user experiences, and consolidate the data needed to make decisions. Have you considered how to keep consistency between anonymous users and logged users? …
AB Tasty Frequently Asked Questions
When was AB Tasty founded?
AB Tasty was founded in 2009.
Who are AB Tasty key executives?
AB Tasty's key executives are Alix de Sagazan, Remi Aubert and Camille Devise.
How many employees does AB Tasty have?
AB Tasty has 239 employees.
Who are AB Tasty competitors?
Competitors of AB Tasty include Wingify, LaunchDarkly and Kameleoon.
Where is AB Tasty headquarters?
AB Tasty headquarters is located at 17 Rue Michel-le-Comte, Paris.
Where are AB Tasty offices?
AB Tasty has offices in Paris, New York, San Francisco, Berlin and in 4 other locations.
How many offices does AB Tasty have?
AB Tasty has 12 offices.
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