Sailthru provides an interest-based personalization and marketing automation platform for omnichannel marketing. The Company offers its services through a marketing platform that combines omnichannel data collection, automated personalization and predictive intelligence to optimize customer lifetime value.

TypePrivate
HQNew York, US
Founded2008
Size (employees)176 (est)-1%
Websitesailthru.com
Sailthru was founded in 2008 and is headquartered in New York, US
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Key People/Management at Sailthru

Neil Lustig

Neil Lustig

CEO
Marty Meyer

Marty Meyer

CFO
Cassie Lancellotti-Young

Cassie Lancellotti-Young

VP Client Optimization & Analytics
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Sailthru Office Locations

Sailthru has an office in New York
New York, US (HQ)
One World Trade Center, Suite 48A
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Sailthru Financials and Metrics

Summary Metrics

Founding Date

2008

Sailthru total Funding

$48 m

Sailthru latest funding size

$20 m

Time since last funding

5 years ago

Sailthru investors

Sailthru's latest funding round in December 2013 was reported to be $20 m. In total, Sailthru has raised $48 m
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Human Capital Metrics

Source: github.com
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Sailthru Online and Social Media Presence

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Sailthru Blogs

Personalization, Customer Lifetime Value, and Why Just About Everyone is Measuring It Wrong

How do you know if your personalization strategy is working? It sounds like a simple question. After all, there are no shortage of metrics to measure the effectiveness of any particular communications campaign. And that’s precisely the problem. In an environment where marketers are constantly pressu…

From Halloween to Valentine’s Day: Year Round Holiday Marketing

The temperatures have dropped. Macy’s and Target are selling Christmas decorations. The holidays are fast approaching. But it’s important to note that “the holidays” aren’t just Christmas, Chanukah, Kwanzaa… and OK, Black Friday and Cyber Monday. They’re also Valentine’s Day, Mother’s Day and Hallow…

What Do Mobile Apps Mean For Brands’ Personalization Strategies?

We already know why brands should focus on mobile; it’s one of the fastest growing marketing channels. Yet, when Sailthru analyzed more than 250 brands for our second Retail Personalization Index, we were surprised to see that many top global retailers and ecommerce companies struggle with their mob…

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands

The post Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands appeared first on Sailthru.

Too Many Retailers Prioritize Onsite Over Mobile Personalization

Does a retailer’s website allow customers to create a profile and wishlist, and set their own personal preferences? Can they receive notifications for out-of-stock items? Are the product recommendations relevant? Those are just a few of the many questions we asked ourselves when we created the Retai…

Pulling the Trigger on Personalization: The Missed Opportunities in Trigger-Based Email Marketing

Far more in-depth than the first one, Sailthru’s second annual Retail Personalization Index involved the exhaustive analysis of more than 250 brands. One thing that impressed us across the board was retailers’ commitment to personalized experiences on their websites. Of the top 100, only 4% of brand…
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Sailthru Company Life and Culture

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