OverviewSuggest Edit

Yoobic is a mobile app to monitor merchandising and trade marketing operations. It is a mobile productivity solution helping brands to communicate more effectively with retail stores and remote staff via simplified field data capture.
HQLondon, GB
Employee Ratings4.2

Latest Updates

Employees (est.) (Jun 2021)119
Cybersecurity ratingBMore

Key People/Management at Yoobic

Fabrice Haiat

Fabrice Haiat

Со-founder & CEO
Avi Haiat

Avi Haiat

Co-founder & CTO
Gilles Haiat

Gilles Haiat

Co-founder & Head of R&D
Willian Shiang

Willian Shiang

Stuart Johnson

Stuart Johnson

Vice President UK
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Yoobic Office Locations

Yoobic has offices in London, New York, Paris and Herzliya
London, GB (HQ)
5th Floor, No. 1 Smith's Square, Elsinore House, 77 Fulham Palace Road
Paris, FR
152 Boulevard Haussmann
Herzliya, IL
Arieh Shenkar St 3
New York, NY, US
60 Broad St
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Yoobic Financials and Metrics

Summary Metrics

Founding Date


Yoobic total Funding

$30.3 m

Yoobic latest funding size

$25 m

Time since last funding

3 years ago

Yoobic investors

Yoobic's latest funding round in June 2018 was reported to be $25 m. In total, Yoobic has raised $30.3 m
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Yoobic Revenue

Cash (31-Mar-2017)

GBPFY, 2015FY, 2016FY, 2017



Accounts Receivable


Current Assets

FY, 2015

Financial Leverage

3.3 x
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Yoobic Cybersecurity Score

Cybersecurity ratingPremium dataset



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Yoobic Online and Social Media Presence

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Yoobic News and Updates

Yoobic raises $25M for an app that helps retailers track in-store merchandising campaigns

A lot of the innovation we’ve seen in the world of commerce has been focused on the front end of the business: how to use digital tools to improve shoppers’ experiences both online and offline — ultimately get them to buy more. Today, however, comes news of some funding for a startup that has built …

Retail tech startup Yoobic has raised $25m for its US expansion

London-based software as a service startup Yoobic has closed a fresh $25m (£18.8m) fundraising round, led Insight Venture Partners. The company, which provides tech to support real-time monitoring of in-store retail operations, will be using the funds to hire 100 new staff members over the next 1…

Yoobic Blogs

How Retailers Can Nail the Perfect In-Store Customer Experience in 2021

The post-pandemic customer wants many of the same things from a store as the pre-pandemic customer. They want clean, well organized stores with a welcoming atmosphere, helpful assistants, and a chance to spend some time browsing and exploring a selection of products.

How to Support LGBTQ+ Frontline Employees and Stop Virtue Signalling

Today, 96% of Fortune 500 Companies have non-discrimination policies that include sexual orientation and 94% have non-discrimination policies that include gender identity. From this statistic, it would be easy to assume that in 2021 most workplaces are accepting and understanding environ…

5 Common Problems with Retail Communications and How to Fix Them

Poor store communications has always been a problem for retailers, but now it's become the elephant in the room. When communication between retailers and store teams breaks down, employees don’t have a clear understanding of how they can actively contribute to company goals. Only 23% of…

3 Ways Luxury Brands Can Make the In-Store Experience Shine in 2021

Luxury retail has been through a tough time, in 2020 the global market saw a 23% decline when all physical stores were forced shut under lockdown. As most of retail was forced into online-only trading, luxury retailers were put in a tricky situation.  Luxury brands are often reluctant t…

Improving Onboarding for Retail Teams: Top Tips

Onboarding sets the tone for someone's journey of employment with your company.

Why Frontline Employees Need Task Management and Training in One Place

Frontline employees have kept their industries afloat for over a year now, but their workplace tech (or lack thereof) is far from seaworthy. 
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Yoobic Frequently Asked Questions

  • When was Yoobic founded?

    Yoobic was founded in 2014.

  • Who are Yoobic key executives?

    Yoobic's key executives are Fabrice Haiat, Avi Haiat and Gilles Haiat.

  • How many employees does Yoobic have?

    Yoobic has 119 employees.

  • Who are Yoobic competitors?

    Competitors of Yoobic include HITRUST Assessment Exchange, TCLogic and ENS.

  • Where is Yoobic headquarters?

    Yoobic headquarters is located at 5th Floor, No. 1 Smith's Square, Elsinore House, 77 Fulham Palace Road, London.

  • Where are Yoobic offices?

    Yoobic has offices in London, New York, Paris and Herzliya.

  • How many offices does Yoobic have?

    Yoobic has 4 offices.