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Activ8 has offices in Austin, Texas; Castle Donington and Barton in the UK. Activ8 have partnered with some of the largest HRIS and talent providers in the US and UK and had 250% growth in its last financial year. Activ8 was founded to develop products to support HR Departments in improving business results and driving an organization's competitive advantage, utilizing the data HR and the business have. HR analytics is Activ8’s specialism, its focus and its priority. Activ8 have invested heavily in building the content, technology and expertise to service partner and client needs and differentiates both on depth of content and breadth of accessible functionality. HR leaders are skeptical about vendor promises of ‘ease of use’/intuitiveness circulated by HR software providers. Activ8’s Mission Control solves these challenges: • Data accessibility - English “Natural Language”– allowing an average HR user to create ad-hoc reports and search for insights using everyday English sentences (known as Doogle); • Data interpretation - presents results in everyday English sentences (known as Dweets); • Automated analytics – analytic engines ‘number crunch’ the data to find statistically significant items doing away with the need for teams of data scientists (and presents the results in English); • Importance and relevance - the system ‘searches’ for important information through a unique ranking system; • Collaboration – insights can be easily shared with other HR staff or line management to collaborate and share wisdom on why a particular issue has happened and collectively generate ideas of possible causes; • Predictive HR - it provides the biggest return on investment for end clients but is the most complex to implement. Activ8’s products have defined a new way of working with reports and analytics, based on 10 years of experience working with a wide array of organizations in the US and the UK.
HQDerby, GB

Latest Updates

Employees (est.) (May 2020)20(+12%)
Revenue (FY, 2012)£452
Cybersecurity ratingBMore
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Key People/Management at activ8 Intelligence

Bruce Thew

Bruce Thew

Heidi Lopez

Heidi Lopez

Managing Director
Jessica Cooper

Jessica Cooper

Chief Operations Officer
Rob Hutton

Rob Hutton

Chief Technology Officer
Sander Odijk

Sander Odijk

Judith Shaw

Judith Shaw

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activ8 Intelligence Office Locations

activ8 Intelligence has offices in Derby, Redditch and Austin
Derby, GB (HQ)
2 Prospect Pl
Redditch, GB
Estate House, Evesham St
Austin, TX, US
108 Wild Basin Rd S #200
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activ8 Intelligence Financials and Metrics

Summary Metrics

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activ8 Intelligence total Funding

$2.3 m

activ8 Intelligence investors

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activ8 Intelligence Revenue

activ8 Intelligence's revenue was reported to be £452 in FY, 2012

Revenue (FY, 2012)


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Gross profit margin (FY, 2012), %


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GBPFY, 2012



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GBPFY, 2012

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3.3 x
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activ8 Intelligence Cybersecurity Score

Cybersecurity ratingPremium dataset



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activ8 Intelligence Online and Social Media Presence

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activ8 Intelligence Blogs

Activ8 Intelligence wins HR Tech Award for Best Analytics, Measurement, and Business Impact Solution

The Activ8 Intelligence team is thrilled to have won the 2022 HR Tech Award for Best Analytics, Measurement, and Business Impact Solution. The win, awarded for our illumin8HR people analytics platform, recognises the unique ways in which our product goes above and beyond the competition.

Where does the future of AI in people analytics lie?

Data holds the answers to many of our questions about people at work. Why do some functions have poor attrition rates? How do our graduate hires perform year on year? Crunching these data sets and spotting trends is time consuming. Enter machine learning, a form of Artificial Intelligenc…

5 ways HR analytics can help you close the gender pay gap

As we approach the deadline for gender pay gap reporting in the UK, it’s a good time to remind ourselves of the challenges that women face in the workplace and the barriers that the pandemic has set in motion. Pay parity is just one element of workplace equality but it’s one where we can…

7 steps to successful HR project management

Earlier this year we wrote about the CHROs priorities for 2022. Now that goals have been set and KPIs p ut in place, how can you ensure 2022 is the year that you reach your objectives?  Sound project management, that guides you and your team step by step, is the foundation of achieving …

How does Payroll Data hold the Key to better HR Analytics?

For well over 20 years, there has been a conversation at CHRO level about demonstrating the value that HR brings to the business. How can HR be seen as a profit centre rather than a cost? How can we apply the principals of financial accounting to people costs through HR accounting? Even …

Acquire, build or partner? Three ways to add people analytics to your offering

HR is being called upon to gather data, analyse trends and provide insight on more complex people challenges than ever before. This requires sophisticated yet user-friendly analytics tools that can tackle business-critical questions at pace. In order to meet customer needs, HR tech vendo…
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activ8 Intelligence Frequently Asked Questions

  • When was activ8 Intelligence founded?

    activ8 Intelligence was founded in 2005.

  • Who are activ8 Intelligence key executives?

    activ8 Intelligence's key executives are Bruce Thew, Heidi Lopez and Jessica Cooper.

  • How many employees does activ8 Intelligence have?

    activ8 Intelligence has 20 employees.

  • What is activ8 Intelligence revenue?

    Latest activ8 Intelligence annual revenue is £452.

  • What is activ8 Intelligence revenue per employee?

    Latest activ8 Intelligence revenue per employee is £23.

  • Who are activ8 Intelligence competitors?

    Competitors of activ8 Intelligence include OnePulse, Lightspeed GMI and QuestBack.

  • Where is activ8 Intelligence headquarters?

    activ8 Intelligence headquarters is located at 2 Prospect Pl, Derby.

  • Where are activ8 Intelligence offices?

    activ8 Intelligence has offices in Derby, Redditch and Austin.

  • How many offices does activ8 Intelligence have?

    activ8 Intelligence has 3 offices.