The company offers sports, health, and fitness products, such as sports equipment and fitness equipment, as well as food supplements and nutrition products; sports-related and outdoor shoes, and shoes accessories; and outerwear, casual wear, sportswear, and technical gear and swimwear for men, women, and children. It also provides outdoor stocks for fishing, and wilderness living and camping; climbing gear and equipment for horses and dogs; ski and ski accessories, and bikes and bike equipment; and hunting products. As of December 31, 2015, the company operated approximately 52 stores, including 24 stores in Norway, 20 stores in Sweden, and 8 stores in Finland, as well as operates e-commerce Websites, including xxl.no, xxl.se, and xxl.fi. XXL ASA was founded in 2000 and is headquartered in Oslo, Norway.