OverviewSuggest Edit

Whirlpool is a manufacturer of home appliances and related products. The company offers laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers, and other small domestic appliances. Its major brands include Whirlpool, KitchenAid, Maytag, Brastemp, Consul, Hotpoint, Indesit, and Bauknecht.

HQBenton Harbor, MI, US
Employee Ratings4
Overall CultureA-

Latest Updates

Employees (est.) (Dec 2019)77,000(-16%)
Job Openings332
Revenue (FY, 2020)$19.5 B(-4%)
Share Price (May 2021)$246.7
Cybersecurity ratingCMore

Key People/Management at Whirlpool

Marc Bitzer

Marc Bitzer

Chairman of the Board, Chief Executive Officer
João Carlos Brega

João Carlos Brega

Executive Vice President and President, Whirlpool Latin America
Roberto H. Campos

Roberto H. Campos

Senior Vice President, Global Product Organization
Dani Brown

Dani Brown

Senior Vice President and Chief Information Officer
Elizabeth A. Door

Elizabeth A. Door

Senior Vice President, Global Strategic Sourcing
Holger Gottstein

Holger Gottstein

Senior Vice President, Strategy and Business Development
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Whirlpool Office Locations

Whirlpool has offices in Benton Harbor, Clyde, Fall River, Findlay and in 78 other locations
Benton Harbor, MI, US (HQ)
2000 N. M-63
Benton Harbor, MI, US
600 West Main St
Clyde, OH, US
119 Birdseye St
Fall River, MA, US
88 Currant Rd
Findlay, OH, US
4901 N Main St
Greenville, OH, US
1701 Kitchen Aid Way
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Whirlpool Financials and Metrics

Whirlpool Revenue

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Whirlpool's revenue was reported to be $19.46 b in FY, 2020

Revenue (Q1, 2021)


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Market capitalization (14-May-2021)


Closing stock price (14-May-2021)


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Whirlpool's current market capitalization is $15.5 b.
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Financial Leverage

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Whirlpool Operating Metrics

FY, 2017Q1, 2018Q2, 2018Q3, 2018FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019

Units Sold

71.7 m15.29 m16.12 m17.66 m68.44 m15.29 m16.25 m17.09 k67.41 k

Units Sold (North America)

30.77 m6 m6.25 m7.3 m27.7 m6 m6.18 m6.8 k26.41 k

Units Sold (EMEA)

23 m4.35 m4.71 m5.25 m20.05 m4.35 m4.8 m5.21 k20.02 k

Units Sold (Latin America)

9.09 m2.59 m2.69 m3.16 m11.84 m2.59 m2.74 m2.9 k12.08 k
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Whirlpool Acquisitions / Subsidiaries

Company NameDateDeal Size
YummlyMay 02, 2017
ADCMay 19, 2015
Hefei Rongshida Sanyo ElectricOctober 24, 2014
Indesit CompanyJuly 10, 2014$1 b
Maytag CorporationAugust 22, 2005$2.7 b
Vitromatic S.A. de C.V.July 08, 2002$150 m
Polar S.A.May 01, 2002$27 m
1900 Holdings Corporation
Aeradriatica S.p.A.
Airdun Limited
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Whirlpool Revenue Breakdown

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Whirlpool revenue breakdown by business segment: 30.3% from Laundry, 30.5% from Refrigeration, 22.9% from Cooking, 7.8% from Dishwashing and 8.5% from Other

Whirlpool revenue breakdown by geographic segment: 7.4% from Asia, 15.5% from Latin America, 21.0% from EMEA and 56.1% from North America

Whirlpool Cybersecurity Score

Cybersecurity ratingPremium dataset



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Whirlpool Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset


out of 100

CSRHub logo

Whirlpool Online and Social Media Presence

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Whirlpool Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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Whirlpool News and Updates

Whirlpool CEO sees strong home trends boosting appliance sales even as prices rise

Demand for housing goods and appliances is on the rise and it won't go away anytime soon, according to Mark Bitzer, the CEO of appliance maker Whirlpool.

Whirlpool stock rises after company beats Q1 views, raises guidance

Shares of Whirlpool Corp. rose more than 1% in the extended session Wednesday after the appliances maker reported first-quarter earnings that were above Wall Street expectations and raised its guidance. Whirlpool said it earned $433 million, or $6.81 a share, in the quarter, compared with $2.45 a s…

Bye-bye, front loaders! Whirlpool unveils the washing machine of your dreams

Front loader, your days are numbered. The front-loading washing machine was meant to be the panacea of laundry. Launched with a big push in the late ’90s, the machines were supposed to use less water than the old top loaders and be easier on clothing, because they simply spin clothing in a basket in…

Is Whirlpool Stock Still Attractive After A Solid 3x Rally?

Whirlpool’s stock, a manufacturer and marketer of major home appliances, is about 2.8x higher than the levels on March 23, 2020, when broader markets made a bottom due to the spread of Covid-19. This compares with a 68% rise for the S&P over the same period, with the resumption of economic...

Whirlpool Of India - A Pure Play In The Underpenetrated White Goods Space: Motilal Oswal Initiates Coverage

Whirlpool Of India - A Pure Play In The Underpenetrated White Goods Space: Motilal Oswal Initiates Coverage

Whirlpool Of India’s Performance Lagging Peers In Q3: ICICI Securities

Whirlpool Of India’s Performance Lagging Peers In Q3: ICICI Securities
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Whirlpool Blogs

Whirlpool Corporation brands from multiple regions around the globe win big at iF and Red Dot Design Awards 2021

New Products and product suites from Whirlpool Corporation’s Whirlpool, KitchenAid, and Bauknecht brands received distinguished awards at two of the world’s top competitions for design excellence, the iF Design Awards and the Red Dot Awards. Coveted iF Labels were awarded to 11 of Whirlpool Corporat…

U.S. News & World Report Names Three Whirlpool Brand Laundry Innovations Among Best of 2021

One top-load washing machine and two top-load clothes dryers ranked for their functionality and ease of use. Whirlpool brand’s Top Load Washer with Quick Wash and Top Load Gas & Electric Dryers with Wrinkle Shield™ Plus have been recognized in U.S. News & World Report’s 360 Reviews roundup o…

Empowering our U.S. Veterans, May is Military Appreciation Month

  Each year the month of May is set aside for National Military Appreciation Month in the United States. Whirlpool Corporation is proud of the commitment we make to our military everyday, a commitment founded on deep appreciation and carried out through our collaboration with American Corporate Part…

Whirlpool Corporation’s CEO: Our Commitment to Achieve Net Zero Emissions Target by 2030

We are pleased to announce our global commitment to reach a net zero emissions target in our plants and operations by 2030. The commitment will cover more than 30 of our manufacturing sites and large distribution centers around the world, spanning all direct (Scope 1) and power-related (Scope 2) emi…

Whirlpool Corporation Issues Inaugural Sustainability Bond to Support Environmental and Social Initiatives

   For over 50 years, we have been committed to improving the environmental efficiency of our products and operations while making a positive impact on people and the planet. This week we proudly added another milestone along our sustainability journey with the issuance of our first Sustainability B…

Maytag brand app adds new features and functionality for users

  Business data platform Statista reported there are 3.2 billion smartphone users across the world, with 88 percent of users’ time spent on apps. Research like this has identified that more and more people continue to rely on apps not just for social media, but to make their lives easier and to impr…
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Whirlpool Frequently Asked Questions

  • When was Whirlpool founded?

    Whirlpool was founded in 1911.

  • Who are Whirlpool key executives?

    Whirlpool's key executives are Marc Bitzer, João Carlos Brega and Roberto H. Campos.

  • How many employees does Whirlpool have?

    Whirlpool has 77,000 employees.

  • What is Whirlpool revenue?

    Latest Whirlpool annual revenue is $19.5 b.

  • What is Whirlpool revenue per employee?

    Latest Whirlpool revenue per employee is $252.7 k.

  • Who are Whirlpool competitors?

    Competitors of Whirlpool include Midea, Electrolux and Arcelik.

  • Where is Whirlpool headquarters?

    Whirlpool headquarters is located at 2000 N. M-63, Benton Harbor.

  • Where are Whirlpool offices?

    Whirlpool has offices in Benton Harbor, Clyde, Fall River, Findlay and in 78 other locations.

  • How many offices does Whirlpool have?

    Whirlpool has 84 offices.