Haier was founded in 1984. In the last 30 years, through its entrepreneurial and innovative spirit, Haier has transformed itself from an insolvent collectively-owned factory on the brink of bankruptcy into the number one global home appliance brand. In 2013, Haier’s global revenue and profit reached RMB180.3 billion (USD 29.5 billion ) and RMB10.8 billion (USD 1.76 billion ) respectively. Profit growth was 2 times revenue growth. Based on the statistics of Euromonitor International, a world leader in strategy research for consumer markets, Haier has been the number one global home appliance brand for five years in a row. On the 2012 World’s 50 Most Innovative Companies list published by the Boston Consulting Group, Haier was the only Chinese company in the top 10, as well as the top-ranked consumer product retailer.
Company Growth (employees)
Qingdao, CN
Size (employees)
74,570 (est)+17%
Haier was founded in 1984 and is headquartered in Qingdao, CN

Haier Office Locations

Haier has an office in Qingdao

Traffic Overview of Haier

Haier Online and Social Media Presence

Haier News and Updates

Google Assistant can now control GE home appliances

General Electric Appliances today announced that owners of its Geneva series of connected devices can now use Google Home with Google Assistant to preheat your oven, find out if laundry is finished, or check that the dishwasher is running. GE Appliances, a Haier company, makes Wi-Fi-connected refrig…

The 10 most powerful Chinese export brands

Chinese brands are becoming increasingly popular overseas, with western consumers increasingly looking to the country's companies for the newest product innovations. While many huge Chinese brands are unknown outside of China, several are now competitive on the world's stage…

4K Hitachi TVs with Roku built-in are coming to a Sam’s Club near you

 You could buy a TV and a Roku player, or you could just go crazy and buy a TV with Roku OS built in. A small handful of TV manufacturers have jumped on the Roku TV train already, including Sharp, Hisense and Haier, and now Hitachi’s officially joined their ranks with a trio of 4K sets. The first on…

Haier Company Life and Culture

You may also be interested in