Haier

OverviewSuggest Edit

Haier (also known as Haier Electronics Group) is a provider of consumer electronics and home appliances. It designs, develops, manufactures, and sells products including air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions. Haier is a parent of two subsidiaries: Haier Smart Home and Haier Electronics Group Co., Ltd.
TypePublic
Founded1984
HQQingdao Shi, CN
Websitehaier.com
Employee Ratings3.7

Latest Updates

Employees (est.) (Dec 2020)99,299
Revenue (FY, 2021)¥225.8 B(+9%)
Share Price (Jun 2022)¥26.8
Cybersecurity ratingBMore
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Key People/Management at Haier

Zhang Ruimin

Zhang Ruimin

Chairman and CEO
Xie Ju Zhi

Xie Ju Zhi

Deputy Chairman
Li Huagang

Li Huagang

Director and President
Wu Changqi

Wu Changqi

Director
Lin Sui

Lin Sui

Director
Yu Hon

Yu Hon

Director
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Haier Office Locations

Haier has offices in Qingdao Shi, Cleveland, Dhaka, Anderlecht and in 20 other locations
Qingdao Shi, CN (HQ)
1 Hai'er Rd, Laoshan Qu
Cleveland, AU
P.O. Box 798
Dhaka, BD
11 Bir Uttam Mir Shawkat Sarak
Anderlecht, BE
451 Lenniksebaan
Zagreb, HR
Dužice ul. 1
Saint-Denis, FR
3 Bd Ornano
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Haier Financials and Metrics

Haier Revenue

Haier's revenue was reported to be ¥225.77 b in FY, 2021
CNY

Revenue (Q1, 2022)

60.1b

Gross profit (Q1, 2022)

17.1b

Net income (Q1, 2022)

3.6b

EBITDA (Q1, 2022)

3.6b

EBIT (Q1, 2022)

3.9b

Market capitalization (29-Jun-2022)

245.7b

Closing stock price (29-Jun-2022)

26.8

Cash (31-Mar-2022)

46.2b

EV

253.1b
Haier's current market capitalization is ¥245.7 b.
Annual
CNYFY, 2018FY, 2019FY, 2020FY, 2021

Revenue

182.4b198.7b207.9b225.8b

Cost of goods sold

(130.5b)(140.9b)(147.5b)(156.5b)

Gross profit

52.8b59.1b61.6b70.3b

R&D expense

(5.1b)(6.3b)(6.9b)(8.4b)
Quarterly
CNYQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021Q3, 2021Q1, 2022

Revenue

47.8b50.3b148.2b43.0b51.9b59.0b54.6b56.0b58.8b60.1b

Cost of goods sold

(34.1b)(36.1b)(105.6b)(31.3b)(37.6b)(42.2b)(39.2b)(38.9b)(40.6b)(43.1b)

Gross profit

13.8b14.6b42.6b11.7b14.8b16.3b15.5b17.7b17.6b17.1b

R&D expense

(1.5b)(1.2b)(4.5b)(1.6b)(1.3b)(2.1b)(2.1b)(1.7b)(2.5b)(2.5b)
Annual
CNYFY, 2018FY, 2019FY, 2020FY, 2021

Cash

38.4b36.2b46.5b45.9b

Accounts Receivable

10.5b11.0b15.9b14.6b

Prepaid Expenses

594.5m1.3b765.8m857.2m

Inventories

22.4b28.2b29.4b39.9b
Quarterly
CNYQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021Q3, 2021Q1, 2022

Cash

36.0b33.7b35.9b36.6b44.1b44.0b44.3b41.8b41.4b46.2b

Accounts Receivable

14.4b13.2b14.3b17.0b16.7b20.3b20.2b18.1b16.1b

Prepaid Expenses

695.1m702.2m910.3m1.7b1.7b1.4b706.7m867.0m1.1b656.0m

Inventories

23.4b23.9b25.6b28.7b25.3b26.9b32.3b33.5b36.1b39.8b
Annual
CNYFY, 2018FY, 2019FY, 2020FY, 2021

Net Income

9.9b12.3b11.3b13.2b

Depreciation and Amortization

3.1b4.6b4.9b4.8b

Inventories

(676.6m)(3.9b)(3.1b)(11.5b)

Accounts Payable

4.3b5.7b10.0b10.1b
Quarterly
CNYQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021Q3, 2021Q1, 2022

Net Income

6.2b6.2b3.6b6.9b

Depreciation and Amortization

2.2b2.2b2.4b2.6b

Inventories

(1.5b)(1.5b)2.5b(3.8b)

Accounts Payable

1.1b1.1b(4.8b)4.3b
CNYFY, 2018

Revenue/Employee

2.1m
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Haier Revenue Breakdown

Embed Graph

Haier revenue breakdown by business segment: 31.6% from REFRIGERATOR, 24.2% from WASHING MACHINE, 16.6% from AIR CONDITIONERS, 6.6% from CONSUMER & BUSINESS SERVICES, 5.5% from WATER APPLIANCE and 15.6% from KITCHEN ELECTRICITY

Haier revenue breakdown by geographic segment: 49.4% from CHINA (PEOPLES REPUBLIC) and 50.6% from REST OF WORLD

Haier Cybersecurity Score

Cybersecurity ratingPremium dataset

B

80/100

SecurityScorecard logo

Haier Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

40-49

out of 100

CSRHub logo

Haier Online and Social Media Presence

Embed Graph

Haier News and Updates

USD 89.50 billion growth in Household Appliance Market | Emergence of AB Electrolux, Haier Smart Home Co. Ltd., Hitachi Ltd., and LG Electronics Inc. as Prominent Players|Technavio

NEW YORK, June 27, 2022 /PRNewswire/ -- The latest market analysis report titled Household Appliance Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025 has been recently added to Technavio's catalog. The market potential growth difference is expected...

Curved TV Market to Grow at a CAGR of 22.30%|Changhong Jiahua Holdings Ltd. & Haier Smart Home Co. Ltd. to Emerge as some of the Key Contributors to Growth|17000 + Technavio Reports

NEW YORK, Oct. 5, 2021 /PRNewswire/ -- According to Technavio, incremental growth of USD 5.07 billion is expected in the Curved TV Market during 2021-2025. The report offers a detailed analysis of the impact of the COVID-19 pandemic on the curved TV market in optimistic, probable, and...

US Small Household Appliances Market Analysis Report 2021 Featuring Samsung, Panasonic, Haier, and LG

Dublin, Aug. 25, 2021 (GLOBE NEWSWIRE) -- The "The US Small Household Appliances Market: Size & Forecast with Impact Analysis of COVID-19 (2021-2025 Edition)" report has been added to ResearchAndMarkets.com's offering.

Moviebook Establishes Strategic Cooperation with Haier Zhihu to Accelerate Integration Between Digital Economy and Real Economy

BEIJING, Aug. 9, 2021 /PRNewswire/ -- Moviebook, a leading AI-powered intelligent video production infrastructure and service provider, has recently reached strategic cooperation with HaierZhihu to jointly develop a smart home ecosystem based on Moviebook's Automatic Digital Twin (ADT)...

Alibaba-Led Bailout of China Retailer Draws Haier, Xiaomi

Alibaba-Led Bailout of China Retailer Draws Haier, Xiaomi

Commercial High-speed Hybrid Ovens Market: COVID-19 Focused Report | Evolving Opportunities with Atollspeed GmbH and Haier Smart Home Co. LTD. | Technavio

NEW YORK, June 9, 2021 /PRNewswire/ -- The global commercial high-speed hybrid ovens market is expected to grow by USD 48.06 million during 2021-2025, according to Technavio. This marks a significant market slowdown compared to the 2020 growth estimates due to the impact of the COVID-19...
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Haier Frequently Asked Questions

  • When was Haier founded?

    Haier was founded in 1984.

  • Who are Haier key executives?

    Haier's key executives are Zhang Ruimin, Xie Ju Zhi and Li Huagang.

  • How many employees does Haier have?

    Haier has 99,299 employees.

  • What is Haier revenue?

    Latest Haier annual revenue is ¥225.8 b.

  • What is Haier revenue per employee?

    Latest Haier revenue per employee is ¥2.3 m.

  • Who are Haier competitors?

    Competitors of Haier include Midea, Whirlpool and Harman.

  • Where is Haier headquarters?

    Haier headquarters is located at 1 Hai'er Rd, Laoshan Qu, Qingdao Shi.

  • Where are Haier offices?

    Haier has offices in Qingdao Shi, Cleveland, Dhaka, Anderlecht and in 20 other locations.

  • How many offices does Haier have?

    Haier has 24 offices.