Haier was founded in 1984. In the last 30 years, through its entrepreneurial and innovative spirit, Haier has transformed itself from an insolvent collectively-owned factory on the brink of bankruptcy into the number one global home appliance brand. In 2013, Haier’s global revenue and profit reached RMB180.3 billion (USD 29.5 billion ) and RMB10.8 billion (USD 1.76 billion ) respectively. Profit growth was 2 times revenue growth. Based on the statistics of Euromonitor International, a world leader in strategy research for consumer markets, Haier has been the number one global home appliance brand for five years in a row. On the 2012 World’s 50 Most Innovative Companies list published by the Boston Consulting Group, Haier was the only Chinese company in the top 10, as well as the top-ranked consumer product retailer.
Qingdao, CN
Size (employees)
63,802 (est)
Haier was founded in 1984 and is headquartered in Qingdao, CN

Haier Office Locations

Haier has an office in Qingdao

Haier Online and Social Media Presence

Haier News and Updates

Haier Company Life and Culture

You may also be interested in