OverviewSuggest Edit

wappier is a company that provides mobile app developers with a revenue management platform to predict consumer behavior and automatically deliver personalized offers and loyalty programs. Its solution tracks, models, predicts and influences consumers' behavior in real-time.

HQNew York, NY, US
Employee Ratings4.3

Latest Updates

Employees (est.) (Oct 2021)70(+3%)
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Key People/Management at wappier

Alex Moukas

Alex Moukas

Founder and CEO
Demetri Tsirlis

Demetri Tsirlis

Co-Founder & VP of Customer Success
Theodoros Michalareas

Theodoros Michalareas

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wappier Office Locations

wappier has offices in New York, Kifisia and Patra
New York, NY, US (HQ)
511 6th Ave #268
Kifisia, GR
Amaliados 4
Patra, GR
Patras Science Park
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wappier Financials and Metrics

Summary Metrics

Founding Date


wappier total Funding

$4 m

wappier latest funding size

$4 m

Time since last funding

2 years ago

wappier investors

wappier's latest funding round in November 2019 was reported to be $4 m. In total, wappier has raised $4 m
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wappier Operating Metrics

Nov, 2019

Apps Integrated



15 m

Data Facts Analyzed per Day

2 b
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wappier Online and Social Media Presence

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wappier Blogs

The Dynamic Marketing Strategy Checklist: 5 Ways to Reach Customers More Effectively

Personalized messaging and a dynamic marketing strategy are vital necessities for marketers around the world. Not only do they maximize lifetime value and drive a high return on ad spend, but up to 90% of consumers simply prefer them over generalized messaging. For these reasons, it’s always a good …

3 Dynamic Marketing Solutions That Maximize Lifetime Value

Thanks to a growing number of customer-centric tools, brands can generate personalized marketing experiences that engage users far more effectively than a one-size-fits-all approach. Today’s marketers need to excel at delivering consistent, harmonious branded experiences to prospects and customers. …

App monetization strategies in a post-IDFA world

During the course of last year, the mobile gaming and app ecosystem has experienced numerous changes and a rapid evolvement: Τhe spread of COVID19, a post-pandemic shift of consumer behavior, iOS updates, and finally Apple announcements regarding the IDFA regulatory landscape could potentially affec…

4 Examples of Personalized Marketing Campaigns That Put Customers First

If you have ever received a letter addressed to “Current resident,” you know the feeling of immediately losing interest in a communication that was intended for you but wasn’t specific to you. Evolution has built our brains to prioritize personalized information over generic content, and marketers h…

How Dynamic Marketing Gives Customers What They Want in Real Time

Personalization is the norm in today’s marketing world. Consumers expect it, and marketers that don’t deliver are sure to fall out of favor. Generalized marketing has become so ubiquitous that it’s actively turning people off; 90% of consumers say they feel annoyed by marketing messages that are not…

What Is Marketing Personalization? Your 2021 Guide

The renowned author and speaker Dale Carnegie once said that “A person’s name is to him or her the sweetest and most important sound in any language.” This simple — but profound — statement captures the essence of what makes marketing personalization work: It recognizes that people prefer to be trea…

wappier Frequently Asked Questions

  • When was wappier founded?

    wappier was founded in 2015.

  • Who are wappier key executives?

    wappier's key executives are Alex Moukas, Demetri Tsirlis and Theodoros Michalareas.

  • How many employees does wappier have?

    wappier has 70 employees.

  • Who are wappier competitors?

    Competitors of wappier include Adapdix, XKool Technology and Lunchclub.

  • Where is wappier headquarters?

    wappier headquarters is located at 511 6th Ave #268, New York.

  • Where are wappier offices?

    wappier has offices in New York, Kifisia and Patra.

  • How many offices does wappier have?

    wappier has 3 offices.