True Fit’s Discovery Engine™ helps millions of consumers find footwear and apparel styles that fit and flatter at their favorite retailers. True Fit built the world’s largest platform of apparel, footwear and consumer fit data from millions of consumers and a network of 1,500+ top brands and leading retailers. By deploying a concert of patented algorithms, True Fit translates how shoes and clothing fit shoppers viewing them on screen. Removing the “will it fit? Will I love it?” barrier builds consumer confidence, opening up the $1 trillion online footwear and apparel market. True Fit also provides rich insights to partnering retailers and brands, which leverage these insights to bring more relevant product to market faster.