True Fit’s Discovery Engine™ helps millions of consumers find footwear and apparel styles that fit and flatter at their favorite retailers. True Fit built the world’s largest platform of apparel, footwear and consumer fit data from millions of consumers and a network of 1,500+ top brands and leading retailers. By deploying a concert of patented algorithms, True Fit translates how shoes and clothing fit shoppers viewing them on screen. Removing the “will it fit? Will I love it?” barrier builds consumer confidence, opening up the $1 trillion online footwear and apparel market. True Fit also provides rich insights to partnering retailers and brands, which leverage these insights to bring more relevant product to market faster.
Company Growth (employees)
Woburn, US
Size (employees)
100 (est)+4%
True Fit was founded in 2010 and is headquartered in Woburn, US

Key People at True Fit

William R. Adler

William R. Adler

Chief Executive Officer
Chuck Badavas

Chuck Badavas

Chief Financial Officer
Romney Evans

Romney Evans

Co-Founder & Head, Product & Marketing
Jessica Murphy

Jessica Murphy

Co-Founder | VP Operations
Jeff Putz

Jeff Putz

VP of Engineering
Chris Moore

Chris Moore

Chief Analytics Officer

True Fit Office Locations

True Fit has offices in Woburn, Boston, London, Paris and in 3 other locations
Woburn, US (HQ)
800 West Cummings Park Suite 6400 Woburn
Show all (7)

True Fit Data and Metrics

Summary Metrics

Founding Date


Total Funding

$57.4 m

Latest funding size

$25 m

Time since last funding

about 1 year


True Fit's latest funding round in July 2016 was reported to be $25 m. In total, True Fit has raised $57.4 m

Traffic Overview of True Fit

True Fit Online and Social Media Presence

True Fit News and Updates

Fitbit officially buys Pebble, but kills its smartwatches

The rumors were true: Fitbit has acquired Pebble. Well, for the most part. The company has acquired “key personnel and intellectual property,” but not its hardware products. It marks the end of an era, as Pebble has announced it will “no longer produce or sell new hardware”: Pebble will no longer pr…

Fitbit is reportedly buying Pebble to make decent smartwatches

Fitbit is close to completing an acquisition of smartwatch brand Pebble, according to sources for both The Information and The Verge. If the reports are true, Fitbit would acquire Pebble’s assets, such as its operating system, but see the Pebble brand phased out. It would be the end of an era. Pebbl…

True Fit raises $25 million to find you comfortable shoes

 If the shoe fits, keep it! That’s the goal of True Fit, which helps shoe and apparel businesses cut down on e-commerce returns. Read More

True Fit Company Life and Culture

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