True Fit’s Discovery Engine™ helps millions of consumers find footwear and apparel styles that fit and flatter at their favorite retailers. True Fit built the world’s largest platform of apparel, footwear and consumer fit data from millions of consumers and a network of 1,500+ top brands and leading retailers. By deploying a concert of patented algorithms, True Fit translates how shoes and clothing fit shoppers viewing them on screen. Removing the “will it fit? Will I love it?” barrier builds consumer confidence, opening up the $1 trillion online footwear and apparel market. True Fit also provides rich insights to partnering retailers and brands, which leverage these insights to bring more relevant product to market faster.
Company Growth (employees)
Woburn, US
Size (employees)
81 (est)+3%
True Fit was founded in 2010 and is headquartered in Woburn, US

Key People at True Fit

William R. Adler

William R. Adler

Chief Executive Officer
Chuck Badavas

Chuck Badavas

Chief Financial Officer
Romney Evans

Romney Evans

Co-Founder & Head, Product & Marketing
Jessica Murphy

Jessica Murphy

Co-Founder | VP Operations
Jeff Putz

Jeff Putz

VP of Engineering
Chris Moore

Chris Moore

Chief Analytics Officer

True Fit Office Locations

True Fit has offices in Woburn, Boston, London, Paris and in 1 other locations
Woburn, US
Berlin, DE
Paris, FR
London, GB
Boston, US

True Fit Metrics

True Fit Summary

Founding Date


Total Funding

$32.4 m

Latest funding size

$15 m

Time since last funding

almost 3 years


We estimate that True Fit's latest funding round in June 2014 was $15 m. In total, True Fit has raised $32.4 m
We estimate that True Fit's current employees are approximately 19% female and 81% male.

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