![]() CustomVite CustomVite (also known as NutriLab) is a provider of personalized nutritional supplements. | ![]() Care/of Care/of (also known as Noho Health) is a health technology company that provides custom vitamin recommendations. | ![]() Vitagene Vitagene (also known as 1health.io) is a company that provides personalized health and wellness plans and reports on diet, fitness, and supplementation. | ||||||
Founding Date | Founding Date 2015 | Founding Date 2010 | Founding Date 2012 | Founding Date 1999 | Founding Date 2016 | Founding Date 2015 | Founding Date 2014 | Founding Date 2014 |
Type | Type Private | Type Public | Type Private | Type Private | Type Private | Type Private | Type Private | Type Subsidiary |
Tags | ||||||||
Locations | Locations Farnham, GB HQ | Locations New York, US HQ Summerville, US | Locations West Hollywood, US HQ Los Angeles, US | Locations Hackensack, US HQ | Locations New York, US HQ | Locations Victoria, CA HQ | Locations San Francisco, US HQ San Francisco, US | Locations Watertown, US HQ Berlin, DE Zürich, CH |
Employees | Employees 21 | Employees 54410% increase | Employees 562% increase | Employees 3 | Employees 872% decrease | Employees 53 | Employees 9 | Employees 167% increase |
Valuation ($) | Valuation ($) N/A | Valuation ($) 550.9 m | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) 156 m | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A |
Operating ⚠ | ||||||||
Items in Catalogue | Items in Catalogue N/A | Items in Catalogue 216 (May, 2020) | Items in Catalogue N/A | Items in Catalogue N/A | Items in Catalogue 59 (May, 2020) | Items in Catalogue N/A | Items in Catalogue N/A | Items in Catalogue N/A |
Trademarks (US) | Trademarks (US) N/A | Trademarks (US) 132 (May, 2020) | Trademarks (US) 12 (Oct, 2019) | Trademarks (US) 7 (Oct, 2019) | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) 1 (Jul, 2022) | Trademarks (US) N/A |
Users Consulted to Date | Users Consulted to Date 50 k (Aug, 2018) | Users Consulted to Date N/A | Users Consulted to Date N/A | Users Consulted to Date N/A | Users Consulted to Date 200 k (Jul, 2017) | Users Consulted to Date N/A | Users Consulted to Date N/A | Users Consulted to Date N/A |
Vitamins and Supplements | Vitamins and Supplements N/A | Vitamins and Supplements N/A | Vitamins and Supplements N/A | Vitamins and Supplements N/A | Vitamins and Supplements N/A | Vitamins and Supplements 236 (Oct, 2019) | Vitamins and Supplements N/A | Vitamins and Supplements 8 (Oct, 2019) |
Funding | ||||||||
Latest funding round | Latest funding round $ 1.2m (over 7 years ago) | Latest funding round N/A | Latest funding round $ 14.8m (about 7 years ago) | Latest funding round N/A | Latest funding round $ 40.7m (over 6 years ago) | Latest funding round N/A | Latest funding round N/A | Latest funding round N/A |
Total funding raised | Total funding raised $ 3.7m | Total funding raised N/A | Total funding raised $ 22.2m | Total funding raised N/A | Total funding raised $ 84.7m | Total funding raised N/A | Total funding raised $ 10.6m | Total funding raised $ 6m |

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