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Every Body Matters™
Is not just our tagline; it's our mantra. It communicates our focus on helping to make the world healthier, one life at a time. From the time we opened our first store in 1977, our mission has been to help people achieve their health and wellness goals. Though we've changed over the years, our values have remained the same.
The Vitamin Shoppe® has over 700 stores throughout the United States, Puerto Rico and Canada. However, success for us is not measured by how many stores we open. Success for us means providing a fulfilling customer experience to each person who shops in our store.
Our goal is to make a healthy difference in people's lives every day and travel with each customer on their wellness journey. It matters to us that our customers know we are a reliable resource for their favorite products and also a place where highly trained health enthusiasts are always excited to advise, explain, and share healthy inspiration.

HQNorth Bergen, NJ, US
Employee Ratings3.4
Overall CultureD

Latest Updates

Employees (est.) (Dec 2018)3,503(-9%)
Job Openings374
Revenue (FY, 2018)$1.1 B(-5%)
Share Price (Apr 2020)$25.5 K
Cybersecurity ratingCMore

Vitamin Shoppe Office Locations

Vitamin Shoppe has an office in North Bergen
North Bergen, NJ, US (HQ)
2101 91st St
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Vitamin Shoppe Financials and Metrics

Vitamin Shoppe Revenue

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Vitamin Shoppe's revenue was reported to be $1.11 b in FY, 2018

Revenue (Q3, 2019)


Gross profit (Q3, 2019)


Gross profit margin (Q3, 2019), %


Net income (Q3, 2019)


EBIT (Q3, 2019)


Market capitalization (27-Apr-2020)


Closing stock price (27-Apr-2020)


Cash (28-Sept-2019)

Vitamin Shoppe's current market capitalization is $157.1 m.
USDFY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018



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USDQ2, 2011

Financial Leverage

1.4 x
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Vitamin Shoppe Operating Metrics

Vitamin Shoppe's Stores was reported to be 780 in Q1, 2018.
FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2018



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Stock Keeping Units

8 k8 k8 k7.5 k7.4 k7.5 k7.4 k7 k7 k7 k


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Vitamin Shoppe Revenue Breakdown

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Vitamin Shoppe revenue breakdown by business segment: 83.6% from Retail, 6.6% from Manufacturing and 9.8% from Direct

Vitamin Shoppe Cybersecurity Score

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Vitamin Shoppe Online and Social Media Presence

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Vitamin Shoppe Company Culture

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Vitamin Shoppe News and Updates

Body Complete Rx Becomes First Black Female-Owned Brand to Launch Weight Management Supplements at The Vitamin Shoppe

RESTON, Va., July 22, 2021 /PRNewswire/ -- Body Complete Rx (BCRX), the first Black female-owned supplement company to break significant ground in the male-dominated, nutritional supplement industry, is proud to announce it will be launching its exclusive plant-based, vegan weight...

Ctrl gets gamer meal-replacement shakes into 750 Vitamin Shoppe stores

Ctrl, a startup that makes healthy shakes and other nutritious food for gamers, is now available in 750 Vitamin Shoppe stores around the U.S.

Canopy Growth says Martha Stewart CBD gummies now available at The Vitamin Shoppe

Canadian cannabis company Canopy Growth Corp. said Tuesday its Martha Stewart CBD gummy collection is now available at The Vitamin Shoppe online and at its 580-plus retail locations, the first national retailer to carry the line. The products include a 15-flavor sampler box expected to become a ho…

The Vitamin Shoppe Partners With Instacart To Introduce Same-Day Delivery To Customers Nationwide

SECAUCUS, N.J., Aug. 25, 2020 /PRNewswire/ -- The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products, and Instacart, the North American leader in online grocery, today announced their nationwide partnership, which brings delivery in as fast as an hour from over 720...

Canopy Growth’s ‘BioSteel CBD For Sports’ Line Now Sold At ~500 Vitamin Shoppe Locations Across U.S.

An exclusive, early look into Canopy Growth’s first retail partnership in the U. S.BioSteel, a nutrition company co-founded by former NHL pro Michael Cammalleri, recently got into the cannabis space after Canadian behemoth Canopy Growth acquired a majority stake in the company in 2019 – with the ...

Franchise Group, Inc. Closes on the Acquisition of The Vitamin Shoppe

VIRGINIA BEACH, Va., Dec. 16, 2019 (GLOBE NEWSWIRE) -- Franchise Group, Inc. (NASDAQ: FRG) (“Franchise Group” or the “Company”), today announced the completion of its previously announced acquisition of Vitamin Shoppe, Inc. (“The Vitamin Shoppe”), an omni-channel, specialty retailer of nutritional…
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Vitamin Shoppe Frequently Asked Questions

  • When was Vitamin Shoppe founded?

    Vitamin Shoppe was founded in 1977.

  • How many employees does Vitamin Shoppe have?

    Vitamin Shoppe has 3,503 employees.

  • What is Vitamin Shoppe revenue?

    Latest Vitamin Shoppe annual revenue is $1.1 b.

  • What is Vitamin Shoppe revenue per employee?

    Latest Vitamin Shoppe revenue per employee is $318.1 k.

  • Who are Vitamin Shoppe competitors?

    Competitors of Vitamin Shoppe include Seattle Gummy, Corr-Jensen (AbCuts) and Wellness Center USA.

  • Where is Vitamin Shoppe headquarters?

    Vitamin Shoppe headquarters is located at 2101 91st St, North Bergen.

  • Where are Vitamin Shoppe offices?

    Vitamin Shoppe has an office in North Bergen.

  • How many offices does Vitamin Shoppe have?

    Vitamin Shoppe has 1 office.