OverviewSuggest Edit

Alida (formerly Vision Critical) is a provider of a customer insights platform that helps businesses gather and apply consent data. Its Sparq platform allows companies to engage their customers on an ongoing basis, unlock real-time customer feedback, identify new products and revenue streams, and improve customer acquisition, retention, and satisfaction. The company also offers insight community research and consulting, as well as technical services, including professional project coordination, activity programming and testing, engaging member hub content, and reporting and data analytics.

HQToronto, CA
Employee Ratings3.6
Overall CultureA+

Latest Updates

Employees (est.) (Sept 2020)438(+3%)
Revenue (Y, 2012)$80 M
Cybersecurity ratingBMore

Key People/Management at Alida

Ross Wainwright

Ross Wainwright

CEO, Director
Riaz Raihan

Riaz Raihan

President of Products
Nicole Kealey

Nicole Kealey

Chief Strategy Officer
Efrem Ainsley

Efrem Ainsley

Chief Operating Officer
David T. O'Malley

David T. O'Malley

Chief Revenue Officer
Vinod Hariharan

Vinod Hariharan

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Alida Office Locations

Alida has offices in Toronto, Vancouver, Bellevue, Minneapolis and in 8 other locations
Toronto, CA (HQ)
176 Yonge St 6th Floor
Toronto, CA
365 Bloor St E
Vancouver, CA
200 Granville St
Barangaroo, AU
One - International Towers Sydney, level 46 tower/100 Barangaroo Ave
Paris, FR
4 rue jules lefebvre etage 2
Köln, DE
Kaiser-Wilhelm-Ring 17-21
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Alida Financials and Metrics

Summary Metrics

Founding Date


Alida total Funding

$41.4 m

Alida latest funding size

$14.90 m

Time since last funding

7 years ago

Alida investors

Alida's latest funding round in July 2014 was reported to be $14.9 m. In total, Alida has raised $41.4 m
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Alida Revenue

Alida's revenue was reported to be $80 m in Y, 2012

Revenue (Y, 2012)

USDY, 2012


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Alida Operating Metrics

Alida's Enterprise Customers was reported to be 750 in Jun, 2016.
Jul, 2014Jun, 2016Dec, 2019

Enterprise Customers

650 750




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Alida Acquisitions / Subsidiaries

Company NameDateDeal Size
PresslySeptember 07, 2017
DiscoverTextJanuary 22, 2013
Texifter, LLCJanuary 22, 2013
Vision Critical Communication Us Inc

Alida Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Alida Online and Social Media Presence

Embed Graph

Alida Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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Alida News and Updates

Today in hires: Tulip, Mogo, NexTech, Alida, Bonjour Startup Montréal

Five Canadian organizations have brought on new team members, including Tulip, Mogo, NexTech, Alida, and Bonjour Startup Montréal. Here’s a breakdown of who is...

Today in Hires: Xero, Wealthsimple, Alida, Tucows & Ting Internet, AppDynamics

Five organizations have brought on new team members, including AppDynamics, Alida, Wealthsimple, Tucows and Ting Internet, and Xero. Here is a breakdown of who...

Vision Critical raises $26.7 million CAD in growth debt financing

Vision Critical, a customer experience management startup, has secured $26.7 million CAD ($20 million USD) in growth debt financing. Growth debt is a form...

Vision Critical appoints new CEO, moves headquarters to Toronto

Vancouver-founded customer experience management startup Vision Critical Communications has announced it is replacing its CEO Scott Miller with Ross Wainwright and is moving its...

Alida Blogs


5 Actions To Elevate Your CX from Good To Great

Alida Placed in 2020 Magic Quadrant for Voice of the Customer Solutions

Recognized for Completeness of Vision and Ability to Execute


TecHRseries Interview with Hermina Khara, VP of People & Head of Talent at Alida

Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020 and Beyond

What does the 2020 shopper look like? Despite our best predictions from 2019, understanding the modern shopper has become more of a journey than a destination. With customer preferences, priorities, and behaviours changing daily, what worked last month no longer works today. This present…


SalesTechStar Interview with Nicole Kealey, Chief Strategy Officer at Alida


Conversations with TheCustomer: Executing Great CX
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Alida Frequently Asked Questions

  • When was Alida founded?

    Alida was founded in 2000.

  • Who are Alida key executives?

    Alida's key executives are Ross Wainwright, Riaz Raihan and Nicole Kealey.

  • How many employees does Alida have?

    Alida has 438 employees.

  • What is Alida revenue?

    Latest Alida annual revenue is $80 m.

  • What is Alida revenue per employee?

    Latest Alida revenue per employee is $182.6 k.

  • Who are Alida competitors?

    Competitors of Alida include Mavenlink, Formstack and Typeform.

  • Where is Alida headquarters?

    Alida headquarters is located at 176 Yonge St 6th Floor, Toronto.

  • Where are Alida offices?

    Alida has offices in Toronto, Vancouver, Bellevue, Minneapolis and in 8 other locations.

  • How many offices does Alida have?

    Alida has 13 offices.