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Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. The Company's technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

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HQVancouver, CA
Employee Ratings3.7

Latest Updates

Employees (est.) (Feb 2019)606(-2%)
Revenue (Y, 2012)$80 M

Key People/Management at Vision Critical

Scott Miller

Scott Miller

Tyler Douglas

Tyler Douglas

Chief Marketing & Strategy Officer
Marco Bussadori

Marco Bussadori

Chief Revenue Officer
Kelly Hall

Kelly Hall

Chief Customer Officer
Alan Price

Alan Price

Chief Technology Officer
Vinod Hariharan

Vinod Hariharan

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Vision Critical Office Locations

Vision Critical has offices in Vancouver, Toronto, Bellevue, New York and in 9 other locations
Vancouver, CA (HQ)
200 Granville
Toronto, CA
2 Bloor Street East
Melbourne, AU
2-3 696 Bourke St
Sydney, AU
309 George St
Paris, FR
40 Rue du Colisée
Köln, DE
17-21 Kaiser-Wilhelm-Ring
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Vision Critical Financials and Metrics

Summary Metrics

Founding Date


Vision Critical total Funding

$41.4 m

Vision Critical latest funding size

$14.90 m

Time since last funding

5 years ago

Vision Critical investors

Vision Critical's latest funding round in July 2014 was reported to be $14.9 m. In total, Vision Critical has raised $41.4 m
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Vision Critical Revenue

Vision Critical's revenue was reported to be $80 m in Y, 2012

Revenue (Y, 2012)

USDY, 2012


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Vision Critical Operating Metrics

Vision Critical's Enterprise Customers was reported to be 750 in Jun, 2016.
Jul, 2014Jun, 2016

Enterprise Customers

650 750
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Vision Critical Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
PresslySeptember 07, 2017
DiscoverTextJanuary 22, 2013
Texifter, LLCJanuary 22, 2013
Vision Critical Communication Us Inc
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Vision Critical Online and Social Media Presence

Embed Graph
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Vision Critical Blogs

How to Shorten the Customer Feedback Loop for Agile Product Development

Yearly, 30,000 new consumer products are launched. And 95 percent fail. Why? Businesses over-invest in innovation and under-invest in market research. The brightest minds are coming up with   Read more

A Single Customer Experience Prediction for 2019

In 2018, Experience Management (XM) arrived. Customer centricity is now a long-term, strategic imperative at the executive level. With one successful IPO, one mega acquisition and accelerating consolidation,   Read more

The Difference Between Customer Intelligence, Data and Insight

It used to be that traditional methods of market research, typically slow and costly, were the only ways customers could help companies better understand them. The market research   Read more
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Vision Critical Company Life and Culture

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Vision Critical Frequently Asked Questions

  • When was Vision Critical founded?

    Vision Critical was founded in 2000.

  • Who are Vision Critical key executives?

    Vision Critical's key executives are Scott Miller, Tyler Douglas and Marco Bussadori.

  • How many employees does Vision Critical have?

    Vision Critical has 606 employees.

  • What is Vision Critical revenue?

    Latest Vision Critical annual revenue is $80 m.

  • What is Vision Critical revenue per employee?

    Latest Vision Critical revenue per employee is $132 k.

  • Who are Vision Critical competitors?

    Competitors of Vision Critical include Qualtrics, SurveyMonkey and Medallia.

  • Where is Vision Critical headquarters?

    Vision Critical headquarters is located at 200 Granville, Vancouver.

  • Where are Vision Critical offices?

    Vision Critical has offices in Vancouver, Toronto, Bellevue, New York and in 9 other locations.

  • How many offices does Vision Critical have?

    Vision Critical has 13 offices.