OverviewSuggest Edit
Alida (formerly Vision Critical) is a provider of a customer insights platform that helps businesses gather and apply consent data. Its Sparq platform allows companies to engage their customers on an ongoing basis, unlock real-time customer feedback, identify new products and revenue streams, and improve customer acquisition, retention, and satisfaction. The company also offers insight community research and consulting, as well as technical services, including professional project coordination, activity programming and testing, engaging member hub content, and reporting and data analytics.
| Type | Private | |
| Founded | 2000 | |
| HQ | Toronto, CA | Map |
| Website | alida.com | |
| Employee Ratings | More | |
| Overall Culture | C | More |
Key People/Management at Alida
Ross Wainwright
Riaz Raihan
Nicole Kealey
Efrem Ainsley
David T. O'Malley
Vinod Hariharan
Alida Office Locations
Alida Financials and Metrics
Summary Metrics
Founding Date | 2000 |
Alida total Funding | $41.4 m |
Alida latest funding size | $14.90 m |
Time since last funding | 7 years ago |
Alida investors | Wellington Financial, OMERS Ventures, Georgian Partners, Difference Capital, Kensington Global Private Equity Fund, Northleaf Venture Catalyst Fund |
Alida Revenue
| USD | |
|---|---|
Revenue (Y, 2012) | 80.0m |
Alida Operating Metrics
Alida Acquisitions / Subsidiaries
| Company Name | Date | Deal Size |
|---|---|---|
| Pressly | September 07, 2017 | |
| DiscoverText | January 22, 2013 | |
| Texifter, LLC | January 22, 2013 | |
| Vision Critical Communication Us Inc |
Alida Cybersecurity Score
Alida Online and Social Media Presence
12.65k Twitter followers
Alida has 12.65k Twitter Followers. The number of followers has decreased 0.4% month over month and decreased 0.4% quarter over quarter
Alida's Trends
Twitter Engagement Stats for @alidacxm
26.4k
Tweets
5k
Following
12.7k
Followers
12
Tweets last 30 days
0.4
Avg. likes per Tweet
66.7%
Tweets with engagement
Alida Company Culture
Overall Culture
C
66/100
CEO Rating
C+
70/100
Compensation
D
52/100
Alida News and Updates
Today in Hires: Xero, Wealthsimple, Alida, Tucows & Ting Internet, AppDynamics
Vision Critical raises $26.7 million CAD in growth debt financing
Vision Critical appoints new CEO, moves headquarters to Toronto
Alida Blogs
https://www.cmswire.com/customer-experience/5-actions-to-elevate-your-cx-from-good-to-great/
Alida Placed in 2020 Magic Quadrant for Voice of the Customer Solutions
https://techrseries.com/interviews/techrseries-interview-with-hermina-khara-vp-of-people-head-of-talent-at-alida/
Unlocking the Gift of Feedback: Ensuring eCommerce Success in 2020 and Beyond
https://salestechstar.com/interviews/salestechstar-interview-with-nicole-kealey-chief-strategy-officer-at-alida/
https://thecustomer.net/conversations-with-thecustomer-executing-great-cx/
Alida Frequently Asked Questions
When was Alida founded?
Alida was founded in 2000.
Who are Alida key executives?
Alida's key executives are Ross Wainwright, Riaz Raihan and Nicole Kealey.
How many employees does Alida have?
Alida has 438 employees.
What is Alida revenue?
Latest Alida annual revenue is $80 m.
What is Alida revenue per employee?
Latest Alida revenue per employee is $182.6 k.
Who are Alida competitors?
Competitors of Alida include Mavenlink, Formstack and Typeform.
Where is Alida headquarters?
Alida headquarters is located at Hudson's Bay Queen Street, 176 Yonge St 6th floor, Toronto.
Where are Alida offices?
Alida has offices in Toronto, Vancouver, Bellevue, Minneapolis and in 7 other locations.
How many offices does Alida have?
Alida has 13 offices.
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