Vision Critical

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.
Hundreds of high-performance organizations use Vision Critical’s technology, including Banana Republic and Discovery Communications. 

Company Growth (employees)
Vancouver, CA
Size (employees)
718 (est)
Vision Critical was founded in 2000 and is headquartered in Vancouver, CA

Key People at Vision Critical

Tyler Douglas

Tyler Douglas

Chief Marketing Officer
Adrian Chedore

Adrian Chedore

Non-Executive Director
Diraj Goel

Diraj Goel

Director, IT
Mark Bergen

Mark Bergen

Executive Vice President, Sales
Denise Jasienczyk

Denise Jasienczyk

Executive Vice President Client Services
Jim Cravens

Jim Cravens

Executive Vice President, Global Human Resources

Vision Critical Office Locations

Vision Critical has offices in Vancouver, , Çan, V6B 1C1, Vancouver, BC V6C 1S4 and in 16 other locations
Vancouver, CA
Sandton, ZA
Richmond, AU
Singapore, SG
Cape Town, ZA
Birmingham, US
Köln, DE
Los Angeles, US
Minneapolis, US
San Francisco, US
Wan Chai District, HK
Paris, FR
Sydney, AU
Toronto, CA
Chicago, US
London, GB
New York, US
Vancouver, BC V6C 1S4, CA
Çan, V6B 1C1, TR

Vision Critical Metrics

Vision Critical Summary

Founding Date


Total Funding

$42.5 m

Latest funding size

$16 m

Time since last funding

over 2 years


We estimate that Vision Critical's latest funding round in July 2014 was $16 m. In total, Vision Critical has raised $42.5 m

Vision Critical Online Presence

Vision Critical Company Life

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