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Vision Critical is a provider of a customer insights platform that helps businesses gather and apply consent data. Its Sparq platform allows companies to engage their customers on an ongoing basis, unlock real-time customer feedback, identify new products and revenue streams, and improve customer acquisition, retention, and satisfaction. The company also offers insight community research and consulting, as well as technical services, including professional project coordination, activity programming and testing, engaging member hub content, and reporting and data analytics.

HQVancouver, CA
Employee Ratings3.6

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Latest Updates

Employees (est.) (Jul 2020)416
Job Openings7
Revenue (Y, 2012)$80 M
Cybersecurity ratingBMore

Key People/Management at Vision Critical

Scott Miller

Scott Miller

Board Member
Ross Wainwright

Ross Wainwright

Riaz Raihan

Riaz Raihan

President of Products
Nicole Kealey

Nicole Kealey

Chief Strategy Officer
Efrem Ainsley

Efrem Ainsley

Chief Operating Officer
Vinod Hariharan

Vinod Hariharan

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Vision Critical Office Locations

Vision Critical has offices in Vancouver, Toronto, Bellevue, Minneapolis and in 6 other locations
Vancouver, CA (HQ)
200 Granville St
Toronto, CA
Hudson's Bay Queen Street, 176 Yonge St 6th Floor
Paris, FR
40 Rue du Colisée
Paris, FR
4 Rue Jules Lefebvre etage 2
Köln, DE
Kaiser-Wilhelm-Ring 17-21
Singapore, SG
1 Wallich St, #14-01 Guoco Tower
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Vision Critical Financials and Metrics

Summary Metrics

Founding Date


Vision Critical total Funding

$41.4 m

Vision Critical latest funding size

$14.90 m

Time since last funding

6 years ago

Vision Critical investors

Vision Critical's latest funding round in July 2014 was reported to be $14.9 m. In total, Vision Critical has raised $41.4 m
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Vision Critical Revenue

Vision Critical's revenue was reported to be $80 m in Y, 2012

Revenue (Y, 2012)

USDY, 2012


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Vision Critical Operating Metrics

Vision Critical's Enterprise Customers was reported to be 750 in Jun, 2016.
Jul, 2014Jun, 2016Dec, 2019

Enterprise Customers

650 750




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Vision Critical Acquisitions / Subsidiaries

Company NameDateDeal Size
PresslySeptember 07, 2017
DiscoverTextJanuary 22, 2013
Texifter, LLCJanuary 22, 2013
Vision Critical Communication Us Inc

Vision Critical Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Vision Critical Online and Social Media Presence

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Vision Critical News and Updates

Vision Critical appoints new CEO, moves headquarters to Toronto

Vancouver-founded customer experience management startup Vision Critical Communications has announced it is replacing its CEO Scott Miller with Ross Wainwright and is moving its...

Vision Critical Blogs

Best Practices for Survey Activities during COVID-19

Amidst the global COVID-19 crisis, organizations big and small are struggling to keep up with changing circumstances and preparing for what comes next. Keeping communication channels open for two-way conversations with customers is pivotal in maintaining relationships while also enabling…

Did You Hear That? The Importance of Listening during Uncertain Times

We’ve heard it said over and over again: these are unprecedented times. Every interaction—from the small-scale to the large-scale—is intrinsically different than it was prior to COVID-19. It is crucial for companies to prioritize people, both customers and employees.

Spring ’20 Release Extends Reach & Engagement with Launch of Touchpoint and More

Today marks the second product release of 2020 for Vision Critical. It’s been a quarter like no other as teams across our organization have come together in new ways, including our full staff working remotely, to deliver value to our customers through exciting new features and an innovat…

Building Community in Difficult Times with Insight Communities

It is in the difficult times when we see the best in people and the best in community.

10 Ways a Digital Insight Community Connects Brands & Customers During COVID-19

Last week, we provided our customers with a complimentary survey template that could be used to get a pulse on customer and employee needs in these unprecedented times. We’re thrilled to see the rapid response from companies embracing the template to better understand the changing wants,…

How SMUD Uses Customer Insights to Accelerate Product Innovation

For SMUD, a community-owned, not-for-profit electric service provider in Sacramento, California, supporting carbon emission reduction in the environment is a priority. That’s why the organization is constantly innovating and exploring ways to encourage its customers to convert their curr…
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Vision Critical Frequently Asked Questions

  • When was Vision Critical founded?

    Vision Critical was founded in 2000.

  • Who are Vision Critical key executives?

    Vision Critical's key executives are Scott Miller, Ross Wainwright and Riaz Raihan.

  • How many employees does Vision Critical have?

    Vision Critical has 416 employees.

  • What is Vision Critical revenue?

    Latest Vision Critical annual revenue is $80 m.

  • What is Vision Critical revenue per employee?

    Latest Vision Critical revenue per employee is $192.3 k.

  • Who are Vision Critical competitors?

    Competitors of Vision Critical include Medallia, SurveyMonkey and Qualtrics.

  • Where is Vision Critical headquarters?

    Vision Critical headquarters is located at 200 Granville St, Vancouver.

  • Where are Vision Critical offices?

    Vision Critical has offices in Vancouver, Toronto, Bellevue, Minneapolis and in 6 other locations.

  • How many offices does Vision Critical have?

    Vision Critical has 12 offices.