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Qualtrics is a company that provides experienced management (XM) platform for businesses. Its software allows organizations to manage customer, product, employee, and brand experiences. The company uses advanced text and voice analytics, AI, and machine learning to collect feedback from customers, employees, suppliers, and other stakeholders, automatically surface hidden insights and generate recommended actions.

HQProvo, UT, US
Employee Ratings4.1
Overall CultureA

Latest Updates

Employees (est.) (Sept 2020)3,370(+67%)
Job Openings496
Revenue (FY, 2019)$591.2 M(+48%)
Share Price (Apr 2021)$41
Cybersecurity ratingBMore

Key People/Management at Qualtrics

Ryan Smith

Ryan Smith

Founder, Executive Chair and Director
Zig Serafin

Zig Serafin

Chief Executive Officer and Director
Rob Bachman

Rob Bachman

Chief Financial Officer
Chris Beckstead

Chris Beckstead

President and Board Observer
Egon Durban

Egon Durban

Julia Anas

Julia Anas

Chief People Officer
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Qualtrics Office Locations

Qualtrics has offices in Provo, Boston, Chicago, Plano and in 24 other locations
Provo, UT, US (HQ)
333 W River Park Dr
Boston, MA, US
Boston, MA, USA
Chicago, IL, US
Chicago, IL, USA
Plano, TX, US
5830 Granite Pkwy
Raleigh, NC, US
1 Glenwood Ave 5th Floor
Seattle, WA, US
505 1st Ave S #700
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Qualtrics Financials and Metrics

Qualtrics Revenue

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Qualtrics's revenue was reported to be $591.16 m in FY, 2019 which is a 47.1% increase from the previous period.

Revenue (Q3, 2020)


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Market capitalization (26-Apr-2021)


Closing stock price (26-Apr-2021)


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Qualtrics's current market capitalization is $17.5 b.
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Financial Leverage

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Qualtrics Operating Metrics

Qualtrics's Backlog was reported to be $43.3m in Q3, 2018. Qualtrics's Customers was reported to be 12 k in Q3, 2020.
FY, 2017Q2, 2018Q3, 2018FY, 2018Q3, 2019FY, 2019Q3, 2020


9 k12 k

Customers with >$100K Annual Revenue

4545766357209331.03 k1.21 k


$22.3 m$33 m$43.3 m

Remaining Performance Obligations

$370.94 m$642.68 m$814.15 m
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Qualtrics Acquisitions / Subsidiaries

Company NameDateDeal Size
DelightedApril 12, 2018$8.18 m
StatwingMay 26, 2016$1.32 m
IP Asset Holdings, LLC
Q (AGF2) Inc.
QAL Technologies Pty Ltd
QCL Technologies Ltd.
QDL Technologies GmbH
QFL Technologies Sarl
QIL Technologies Limited
QPL Technologies sp. z o.o.
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Qualtrics Revenue Breakdown

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Qualtrics revenue breakdown by business segment: 27.3% from Professional Services and Other and 72.7% from Subscription

Qualtrics revenue breakdown by geographic segment: 25.9% from International and 74.1% from United States

Qualtrics Cybersecurity Score

Cybersecurity ratingPremium dataset



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Qualtrics Online and Social Media Presence

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Qualtrics Company Culture

  • Overall Culture



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Qualtrics News and Updates


Qualtrics should end up at a $~6bn valuation: S-1 takeaways

Qualtrics should end up at a $~6bn valuation: S-1 takeawaysBased on the company's trajectory, I forecast it will spend ~46% of revenue on Sales and Marketing in 2018, vs. ~16% on R&D.

Qualtrics Chosen by Stanford Health Care to Transform the Health System's Patient Experience Program

SALT LAKE CITY and SEATTLE, April 26, 2021 /PRNewswire/ -- Qualtrics (Nasdaq: XM), the world's No. 1 Experience Management (XM) provider and creator of the XM category, today announced that it has been chosen by Stanford Health Care to transform and elevate the health system's entire...

Thinking about buying stock in Novan, Qualtrics International, BioNano Genomics, XL Fleet, or Atossa Therapeutics?

NEW YORK, April 22, 2021 /PRNewswire/ -- InvestorsObserver issues critical PriceWatch Alerts for NOVN, XM, BNGO, XL, and ATOS. To see how InvestorsObserver's proprietary scoring system rates these stocks, view the InvestorsObserver's PriceWatch Alert by selecting the corresponding link....

Qualtrics reports record revenue, earnings beat

Shares of Qualtrics International Inc. were up 6%in extended trading Wednesday after the maker of employee-engagement technology disclosed fiscal first-quarter results. Qualtrics reported a net loss of $199.9 million, or 41 cents a share, compared with a net loss of $44.8 million, or 11 cents a sha…

Qualtrics Announces XM/OS, the Operating System for Experience Management to Help Businesses Design and Improve Breakthrough Experiences in the New World of Work

PROVO, Utah and SEATTLE, April 13, 2021 /PRNewswire/ -- Qualtrics (Nasdaq: XM), the world's No. 1 Experience Management (XM) Platform and creator of the XM category, today announced the new XM operating system, or XM/OS, the only operating system for experience management. XM/OS is a...

New Qualtrics Study Reveals What Experiences Employees and Customers Want in the Future of Work

PROVO, Utah and SEATTLE, April 12, 2021 /PRNewswire/ -- New research released today from Qualtrics (Nasdaq: XM), the world's No. 1 Experience Management (XM) Platform and creator of the XM category, reveals what employees and customers want their experiences to look like in the future of...
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Qualtrics Blogs

How to reduce bias in interviews

Hiring the best people for your organization requires removing bias from your interviews. Find out what they are, why it's important, and how to do it at every touchpoint. At every step of the candidate lifecycle, there are opportunities to promote inclusive hiring practices. And yet, despite your t…

WorkDifferent: Three things we learned about moving forward in 2021

At WorkDifferent 2021, we heard from seven-time Superbowl winner Tom Brady, Peloton instructor Ally Love, and leaders at iconic brands like Volkswagen, Pinterest, Uber Eats, and more about how they’re moving forward. Check out the key lessons learned to help you find new ways of working and to move …

How customer experience learnings helped Veolia improve the employee experience

As we move forward through the global pandemic, it’s important business leaders continue to meet frequently in order to make the fast, agile business decisions that are increasingly critical to success. Last year many organisations were quick to form COVID-19 response teams tasked with ensuring the …

Bringing healthcare into the future with the Froedtert & the Medical College of Wisconsin health network

The Froedtert & the Medical College of Wisconsin health network is tackling the human side of healthcare. By using data, they’re able to change healthcare for the better, not just for patients, but also for their staff, care teams, and physicians. We interviewed Steve Basilotto, Senior Vice Pres…

Patient experience drives trust and advocacy

Today marks the beginning of Patient Experience Week. This week is a globally recognized event that celebrates the healthcare workers who impact patient experience every day. It is a week near and dear to Qualtrics always, but especially so since we surveyed our employees this time last year and lea…

WorkDifferent 2021: Design the experiences people want next

The past 12 months have changed everything about the way we work, the way we buy, and the way we interact with the brands. As we look forward to what comes next, it’s clear we’re not going back. 18 months of working differently will do that.  We learned to work in new environments, buy through […] T…
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Qualtrics Frequently Asked Questions

  • When was Qualtrics founded?

    Qualtrics was founded in 2002.

  • Who are Qualtrics key executives?

    Qualtrics's key executives are Ryan Smith, Zig Serafin and Rob Bachman.

  • How many employees does Qualtrics have?

    Qualtrics has 3,370 employees.

  • What is Qualtrics revenue?

    Latest Qualtrics annual revenue is $591.2 m.

  • What is Qualtrics revenue per employee?

    Latest Qualtrics revenue per employee is $175.4 k.

  • Who are Qualtrics competitors?

    Competitors of Qualtrics include Aspect Software, Perceptyx and Alida.

  • Where is Qualtrics headquarters?

    Qualtrics headquarters is located at 333 W River Park Dr, Provo.

  • Where are Qualtrics offices?

    Qualtrics has offices in Provo, Boston, Chicago, Plano and in 24 other locations.

  • How many offices does Qualtrics have?

    Qualtrics has 28 offices.