Qualtrics is a provider of the experience management (XM) platform for businesses. Its software allows organizations to manage customer, product, employee, and brand experiences. The company uses advanced text and voice analytics, AI and machine learning to collect feedback from customers, employees, suppliers, and other stakeholders, automatically surface hidden insights and generate recommended actions.

Employee Rating

Parent CompanySAP
HQProvo, US
Cybersecurity ratingAMore
Qualtrics was founded in 2002 and is headquartered in Provo, US

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Key People/Management at Qualtrics

Ryan Smith

Ryan Smith

CEO & Co-Founder
Stuart Orgill

Stuart Orgill

David Faugno

David Faugno

Julie Larson-Green

Julie Larson-Green

Chief Experience Officer
John Thimsen

John Thimsen

CTO & Global Head of Engineering
Chris Beckstead

Chris Beckstead

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Qualtrics Office Locations

Qualtrics has offices in Provo, Boston, Chicago, New York and in 20 other locations
Provo, US (HQ)
333 W River Park Dr
Boston, US
Boston, MA, USA
Chicago, US
Chicago, IL, USA
New York, US
New York, NY, USA
Plano, US
5830 Granite Pkwy
Raleigh, US
1 Glenwood Ave 5th Floor
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Qualtrics Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$400 m


In total, Qualtrics had raised $400 m. Qualtrics is a subsidiary of SAP

Qualtrics Revenue

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Qualtrics's revenue was reported to be $289.90 m in FY, 2017 which is a 52.1% increase from the previous period.
USDFY, 2016FY, 2017



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USDQ3, 2016Q4, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017Q1, 2018Q2, 2018Q3, 2018



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USDFY, 2016FY, 2017



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USDQ2, 2018Q3, 2018



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USDQ2, 2017Q2, 2018Q3, 2018

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Qualtrics Operating Metrics

FY, 2010FY, 2016H1, 2017FY, 2017H1, 2018Sep, 2018

Enterprise Customers

1 k9 k

Large Customers

288 362 454 576

Calculated Billings

$238.06 m$155.73 m$341.66 m$218.36 m


$22.30 m$33 m
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Qualtrics Acquisitions / Subsidiaries

Company NameDateDeal Size
DelightedApril 12, 2018$8.18 m
StatwingMay 26, 2016$1.32 m
IP Asset Holdings, LLC
Q (AGF2) Inc.
QAL Technologies Pty Ltd
QCL Technologies Ltd.
QDL Technologies GmbH
QFL Technologies Sarl
QIL Technologies Limited
QPL Technologies sp. z o.o.
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Qualtrics Revenue Breakdown

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Qualtrics revenue breakdown by business segment: 8.6% from Professional Services and Other, 17.9% from Research on Demand and 73.6% from Subscription

Qualtrics revenue breakdown by geographic segment: 21.4% from International and 78.6% from United States

Qualtrics Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Qualtrics Online and Social Media Presence

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Qualtrics News and Updates


Qualtrics should end up at a $~6bn valuation: S-1 takeaways

Qualtrics should end up at a $~6bn valuation: S-1 takeawaysBased on the company's trajectory, I forecast it will spend ~46% of revenue on Sales and Marketing in 2018, vs. ~16% on R&D.

Qualtrics CEO Ryan Smith is buying majority stake in the Utah Jazz for $1.6B

The Utah Jazz, an NBA basketball team based in Salt Lake City, announced today that Qualtrics CEO and co-founder Ryan Smith was buying a majority stake in the team, along with other properties. ESPN is reporting the deal is worth $1.6 billion. Smith can afford it. He sold Qualtrics, which is based i…

Qualtrics Unveils Next Wave of Experience Management Innovations that Transform Organizations' Listening Programs into Systems of Action

SALT LAKE CITY and SEATTLE, Oct. 26, 2020 /PRNewswire/ -- Qualtrics, the leader in customer experience and creator of the experience management category, today announced several solutions, capabilities, and enhancements to the Qualtrics XM Platform™ that powers the four core experiences...

Boyd Gaming Chooses Qualtrics EmployeeXM -- Empowering Companies to Actively Close Experience Gaps Across an Entire Organization

SALT LAKE CITY and SEATTLE, Oct. 23, 2020 /PRNewswire/ -- Qualtrics, the leader in employee experience and creator of the experience management category, today announced that Boyd Gaming, one of the largest and most successful gaming and hospitality companies in the United States, has...

Teladoc Selects Qualtrics CustomerXM

SALT LAKE CITY and SEATTLE, Oct. 1, 2020 /PRNewswire/ -- Qualtrics, the leader in customer experience and creator of the experience management category, today announced that Teladoc, the world leader in virtual care, has selected Qualtrics CustomerXM. "Telehealth has quickly become one of...

OSIsoft Picks Qualtrics CoreXM

SALT LAKE CITY and SEATTLE, Sept. 15, 2020 /PRNewswire/ -- Qualtrics, the leader in customer experience and creator of the experience management category, today announced that OSIsoft, a global leader in real-time industrial data software and services, has selected Qualtrics CoreXM....
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Qualtrics Blogs

How retail brands are adapting the Black Friday shopping experience for 2020

Brands will have to adapt to a very different Black Friday this year, with safety a key priority. Find out the steps businesses are taking to navigate one of the busiest seasons of the year. If you think of ‘Black Friday’, you think of crowds of customers snapping up products at amazing discounts be…

How a leading UK bank is connecting its customer and employee experience

You won’t find many organizations that deny the importance of their employees to delivering fantastic customer experience. Employees are one of the core components of your brand; the creators of your product; the people working directly with your customers. However, paying lip service to the importa…

Building resilience in healthcare workers

Healthcare professionals are under pressure like never before. What can leaders and their teams do to strengthen their personal and professional resilience, during and beyond the coronavirus pandemic? The challenge for healthcare workers The coronavirus pandemic has made huge demands on employees in…

5 digital customer service skills your agents need to be successful

Customer needs are changing. Find out how to improve your digital customer service for our distributed world. While the digital world has its own language and nuances, many of the basic principles of customer service still apply. Service agents need to show empathy, solve problems, and make customer…

A guide to supporting inclusion at 6 critical employee milestones

Many organizations are collecting data to understand where they are when it comes to diversity, equity, and inclusion. Here’s how to apply those insights to build inclusive workplace practices and support the employee experience. Each touchpoint along the employee journey presents opportunities to r…

User experience design 101: Keeping people in focus

When it comes to your digital products and experiences, design is a critical lever. Read on to learn what UX design is, the role it plays in delivering a better customer experience, and how to support your user experience teams. A law school student turned UX designer once said: In many professions,…
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Qualtrics Frequently Asked Questions

  • When was Qualtrics founded?

    Qualtrics was founded in 2002.

  • Who are Qualtrics key executives?

    Qualtrics's key executives are Ryan Smith, Stuart Orgill and David Faugno.

  • How many employees does Qualtrics have?

    Qualtrics has 3,490 employees.

  • What is Qualtrics revenue?

    Latest Qualtrics annual revenue is $289.9 m.

  • What is Qualtrics revenue per employee?

    Latest Qualtrics revenue per employee is $83.1 k.

  • Who are Qualtrics competitors?

    Competitors of Qualtrics include Perceptyx, Vision Critical and Medallia.

  • Where is Qualtrics headquarters?

    Qualtrics headquarters is located at 333 W River Park Dr, Provo.

  • Where are Qualtrics offices?

    Qualtrics has offices in Provo, Boston, Chicago, New York and in 20 other locations.

  • How many offices does Qualtrics have?

    Qualtrics has 24 offices.