Qualtrics is a provider of the experience management (XM) platform for businesses. Its software allows organizations to manage customer, product, employee, and brand experiences. The company uses advanced text and voice analytics, AI and machine learning to collect feedback from customers, employees, suppliers, and other stakeholders, automatically surface hidden insights and generate recommended actions.

Employee Rating

Parent CompanySAP
HQProvo, US
Qualtrics was founded in 2002 and is headquartered in Provo, US

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Key People/Management at Qualtrics

Ryan Smith

Ryan Smith

CEO & Co-Founder
Stuart Orgill

Stuart Orgill

David Faugno

David Faugno

Julie Larson-Green

Julie Larson-Green

Chief Experience Officer
John Thimsen

John Thimsen

CTO & Global Head of Engineering
Chris Beckstead

Chris Beckstead

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Qualtrics Office Locations

Qualtrics has offices in Provo, Boston, Chicago, New York and in 20 other locations
Provo, US (HQ)
333 W River Park Dr
Boston, US
Boston, MA, USA
Chicago, US
Chicago, IL, USA
New York, US
New York, NY, USA
Plano, US
5830 Granite Pkwy
Raleigh, US
1 Glenwood Ave 5th Floor
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Qualtrics Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$400 m


In total, Qualtrics had raised $400 m. Qualtrics is a subsidiary of SAP

Qualtrics Revenue

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Qualtrics's revenue was reported to be $289.90 m in FY, 2017 which is a 52.1% increase from the previous period.
USDFY, 2016FY, 2017



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Gross profit

USDQ3, 2016Q4, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017Q1, 2018Q2, 2018Q3, 2018



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Gross profit


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USDFY, 2016FY, 2017



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USDQ2, 2018Q3, 2018



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Prepaid Expenses


Current Assets

USDFY, 2016FY, 2017

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USDQ2, 2017Q2, 2018Q3, 2018

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Qualtrics Operating Metrics

FY, 2010FY, 2016H1, 2017FY, 2017H1, 2018Sep, 2018

Enterprise Customers

1 k9 k

Large Customers

288 362 454 576

Calculated Billings

$238.06 m$155.73 m$341.66 m$218.36 m


$22.30 m$33 m
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Qualtrics Acquisitions / Subsidiaries

Company NameDateDeal Size
DelightedApril 12, 2018$8.18 m
StatwingMay 26, 2016$1.32 m
IP Asset Holdings, LLC
Q (AGF2) Inc.
QAL Technologies Pty Ltd
QCL Technologies Ltd.
QDL Technologies GmbH
QFL Technologies Sarl
QIL Technologies Limited
QPL Technologies sp. z o.o.
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Qualtrics Revenue Breakdown

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Qualtrics revenue breakdown by business segment: 8.6% from Professional Services and Other, 17.9% from Research on Demand and 73.6% from Subscription

Qualtrics revenue breakdown by geographic segment: 21.4% from International and 78.6% from United States

Qualtrics Online and Social Media Presence

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Qualtrics News and Updates


Qualtrics should end up at a $~6bn valuation: S-1 takeaways

Qualtrics should end up at a $~6bn valuation: S-1 takeawaysBased on the company's trajectory, I forecast it will spend ~46% of revenue on Sales and Marketing in 2018, vs. ~16% on R&D.

Heifer Project International Chooses Qualtrics BrandXM

SALT LAKE CITY and SEATTLE, May 28, 2020 /PRNewswire/ -- Qualtrics, the leader in customer experience and creator of the experience management category, today announced that Heifer Project International has selected Qualtrics BrandXM. BrandXM is one of the four pillars of experience...

National Safety Council Chooses Qualtrics CustomerXM

SALT LAKE CITY and SEATTLE, May 27, 2020 /PRNewswire/ -- Qualtrics, the leader in customer experience and creator of the experience management category, today announced that National Safety Council has selected Qualtrics CustomerXM. CustomerXM allows companies to predict, deliver,...

Qualtrics Announces 200 Additional Tech Jobs in the Dallas Area

SALT LAKE CITY and SEATTLE, Dec. 11, 2019 /PRNewswire/ -- Qualtrics, the leader in customer experience and creator of the experience management category, today announced a new 40,000 square foot Dallas-area office and the creation of 200 new tech jobs in the region. Qualtrics will triple...

Qualtrics Launches CoreXM, the Most Advanced Enterprise Insight Platform and the Foundation of Experience Management

SALT LAKE CITY and SEATTLE, Oct. 10, 2019 /PRNewswire/ -- Qualtrics, the leader in customer experience and creator of the experience management category, today launched CoreXM™, the industry-leading insight solution and foundation of experience management (XM). CoreXM encapsulates all the...

Qualtrics Introduces New Capabilities to turn Feedback into Conversations

SALT LAKE CITY and SEATTLE, Sept. 18, 2019 /PRNewswire/ -- Qualtrics, the leader in experience management, today announced Smart Conversations, a new way of gaining insights through artificial intelligence (AI) powered feedback flows. Built directly into the Qualtrics XM Platform™,...
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Qualtrics Blogs

How a Michigan county is saving hundreds of hours of work while tracking high-risk COVID-19 contacts

The first person to test positive for COVID-19 in Ottawa County, Michigan, was in close contact with about 70 other people during the time they might have been infected. It fell to the local county health department to contact those 70 people and monitor their symptoms to ensure they didn’t become i…

Checking in on HR: How people teams can find a sense of calm

May is Mental Health Awareness Month and there has possibly never been a more relevant time to talk about supporting not only employees' mental health and well-being, but HR’s too. Since the outbreak of the pandemic, stress and mental health issues are on the rise. We recently carried out a global s…

What’s next for Employee Experience? 5 Stages to a new normal

As alarming as the original disruption COVID-19 introduced was, businesses face yet even more change and areas to navigate ahead. And these areas come from an unlikely place - the return to new normal. As anyone who has gone through major change or transition knows, even positive changes, ones that …

Telefónica: Improving employee loyalty during tough times

“We have an expression in Spain: ‘In good times, friends. In hard times, family,” says Sergio De La Calle Asensio, Head of Engagement at telecoms giant Telefónica. “The goal of getting through this crisis stronger and more united has guided our response over the last couple of months, as the world h…

How to interpret results from your Remote + On-site Work Pulse

The results are back from your Remote + On-site Work Pulse, but you’re not sure what to do next. Don’t worry! Here are our tips for interpreting the results from your pulse. Step 1: Review the results As you review the results from your Remote + On-Site Work Pulse, here are a few key items […] The p…

How to lead remote teams: tips for managers

Managers are looking for extra guidance during this unquestionably strange time. How can they best support their people, while still making sure that productivity and engagement stay high? Here’s some advice from the experts... Trust your people Now is an opportunity to focus on results, not present…
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Qualtrics Frequently Asked Questions

  • When was Qualtrics founded?

    Qualtrics was founded in 2002.

  • Who are Qualtrics key executives?

    Qualtrics's key executives are Ryan Smith, Stuart Orgill and David Faugno.

  • What is Qualtrics revenue?

    Latest Qualtrics annual revenue is $289.9 m.

  • Who are Qualtrics competitors?

    Competitors of Qualtrics include Vision Critical, Medallia and SurveyMonkey.

  • Where is Qualtrics headquarters?

    Qualtrics headquarters is located at 333 W River Park Dr, Provo.

  • Where are Qualtrics offices?

    Qualtrics has offices in Provo, Boston, Chicago, New York and in 20 other locations.

  • How many offices does Qualtrics have?

    Qualtrics has 24 offices.