Qualtrics is a single system of record for all experience data, managing customer, product, employee and brand experiences on one platform. It is a software-as-a-service company, offering software to collect, analyze and act on voice of the customer, customer satisfaction, employee engagement, 360-degree reviews, brand, market research, academic insights, ad testing, product concept and employee feedback for enterprises, academic institutions and government agencies worldwide.

TypePublic
HQProvo, US
Founded2002
Size (employees)1,915 (est)+28%
Websitequaltrics.com
Qualtrics was founded in 2002 and is headquartered in Provo, US
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Key People/Management at Qualtrics

Ryan Smith

Ryan Smith

CEO/Founder
Zig Serafin

Zig Serafin

COO
David Faugno

David Faugno

Evp & CFO
Stuart Orgill

Stuart Orgill

Co-Founder
Erhan Kartaltepe

Erhan Kartaltepe

CTO
Julie Larson-Green

Julie Larson-Green

Chief Experience Officer
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Qualtrics Office Locations

Qualtrics has offices in Seattle, Dublin, San Francisco, Madrid and in 16 other locations
Provo, US (HQ)
400 Qualtrics Drive
Seattle, US
619 Western Avenue
Dublin, IE
1 Clarendon Row
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Qualtrics Financials and Metrics

Qualtrics Revenue

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Qualtrics's revenue was reported to be $289.90 m in FY, 2017 which is a 52.1% increase from the previous period.
USD

Revenue (Q2, 2018)

97.1m

Gross profit (Q2, 2018)

72.0m

Gross profit margin (Q2, 2018), %

74.1%

Net income (Q2, 2018)

975.0k

EBIT (Q2, 2018)

2.5m

Cash (30-Jun-2018)

135.6m
Annual
USDFY, 2016FY, 2017

Revenue

190.6m289.9m

Revenue growth, %

52%

Cost of goods sold

61.0m79.1m

Gross profit

129.6m210.8m
Quarterly
USDQ3, 2016Q4, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017Q1, 2018Q2, 2018

Revenue

49.5m54.7m61.9m69.6m75.6m82.8m87.1m97.1m

Cost of goods sold

15.8m18.2m17.6m18.3m20.7m22.5m24.0m25.2m

Gross profit

33.7m36.5m44.3m51.2m54.9m60.3m63.1m72.0m

Gross profit Margin, %

68%67%72%74%73%73%72%74%
Annual
USDFY, 2016FY, 2017

Cash

61.9m113.4m

Accounts Receivable

60.5m81.7m

Prepaid Expenses

10.3m16.8m

Current Assets

140.1m222.7m
Quarterly
USDQ2, 2018

Cash

135.6m

Accounts Receivable

79.2m

Prepaid Expenses

14.7m

Current Assets

241.1m
Annual
USDFY, 2016FY, 2017

Net Income

(12.0m)2.6m

Depreciation and Amortization

9.0m10.8m

Accounts Payable

1.0m1.5m

Cash From Operating Activities

17.8m39.6m
Quarterly
USDQ2, 2017Q2, 2018

Net Income

(3.7m)(3.4m)

Depreciation and Amortization

5.0m7.0m

Accounts Payable

(762.0k)(255.0k)

Cash From Operating Activities

26.5m39.3m
USDY, 2018

Revenue/Employee

53.9k

Financial Leverage

-4.2 x
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Qualtrics Operating Metrics

Qualtrics's Enterprise Customers was reported to be 9 k in Sep, 2018. Qualtrics's Backlog was reported to be $33m in H1, 2018.
FY, 2010FY, 2016H1, 2017FY, 2017H1, 2018Sep, 2018

Enterprise Customers

1 k9 k

Large Customers

288 362 454 576

Calculated Billings

$238.06 m$155.73 m$341.66 m$218.36 m

Backlog

$22.30 m$33 m
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Qualtrics Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
DelightedApril 12, 2018$8.18 m
StatwingMay 26, 2016$1.32 m
IP Asset Holdings, LLC
Q (AGF2) Inc.
QAL Technologies Pty Ltd
QCL Technologies Ltd.
QDL Technologies GmbH
QFL Technologies Sarl
QIL Technologies Limited
QPL Technologies sp. z o.o.
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Qualtrics Revenue Breakdown

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Qualtrics revenue breakdown by business segment: 73.6% from Subscription, 17.9% from Research on Demand and 8.6% from Professional Services and Other

Qualtrics revenue breakdown by geographic segment: 78.6% from United States and 21.4% from International

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Qualtrics Online and Social Media Presence

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Qualtrics News and Updates

SurveyMonkey plunges 11 percent after rival Qualtrics discloses much faster growth in IPO filing

SurveyMonkey, a maker of survey software, debuted on the public market less than a month ago. Rival Qualtrics filed its IPO prospectus on Friday and showed that it's bigger and growing faster than SurveyMonkey.

Cloud software company Qualtrics plans to follow rival SurveyMonkey to the public markets

Qualtrics has filed to go public, just weeks after competitor SurveyMonkey debuted on the Nasdaq. Qualtrics is bigger and growing faster than its rival.

Software company Qualtrics files to go public

Qualtrics International Inc., a Utah-based software company filed for an initial public offering Friday. The company did not yet provide a number of shares it expects to offer or an expected price, but said it plans to raise $200 million, which is likely a placeholder amount. The company applied ti …

Qualtrics Expands XM Solutions Capabilities To Help Organizations Close Experience Gaps Faster

SALT LAKE CITY and SEATTLE, Oct. 17, 2018 /PRNewswire/ -- Qualtrics, the leader in experience management, today announced the expansion of XM Solutions to help customers close experience gaps and harness the power of the world's leading Experience Management (XM) Platformâ„¢. There are now...

Sequoia-Backed Qualtrics Interviews Banks for 2018 IPO

Sequoia-Backed Qualtrics Interviews Banks for 2018 IPO

Employee Engagement Software Global Market 2018: Key Players – Teamphoria, Officevibe, Qualtrics, TechnologyAdvice, Gensuite

Employee Engagement Software -Market Demand, Growth, Opportunities and Analysis Of Top Key Player Forecast To 2023 Posted via Industry Today. Follow us on Twitter @IndustryToday
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Qualtrics Blogs

My Qualtrics Experience – Steven Barnett – Software Engineer – Provo

At Qualtrics we believe in experiences. We want to be sure we provide our employees the best employee experience possible. One way we do this is to offer to pay for an annual ‘Qualtrics Experience’. The employee can decide when/where/how to have this experience and then let us know what they learned…

My Qualtrics Experience – Courtney Davis – Associate Manager, UX – Seattle

At Qualtrics we believe in experiences. We want to be sure we provide our employees the best employee experience possible. One way we do this is to offer to pay for an annual ‘Qualtrics Experience’. The employee can decide when/where/how to have this experience and then let us know what they learned…

3 Steps to Successful Product Concept Testing

In the 1950’s, Ford invested $350 million ($3.1 billion in today’s rates) in the Edsel. The company ran consumer polls, but managers ignored the research. Instead, they ran a hype-filled marketing campaign. When the product launched, even its revolutionary features like Teletouch transmission and el…

Experience Management for the Rest of Us

Getting fast answers and actions on brand, customer, employee, or product experiences. Remember when building a website was hard? I’ve worked around developers, designers and scientists for a long time and watched that process hundreds of times — a creative concept is submitted, then a talented team…

‘Why Qualtrics’ – Marco R., Product Specialist Dublin

I am Marco Ricciardi, proud of being from Rome, Italy. I studied Marketing and Statistics, moving then to Dublin to work as a Product Specialist for the Qualtrics platform. Fun fact: I’ve been a musician for a long time before working for a hyper-growing tech company! What is your ‘why’? Why do you …

Leadership Quotes: 10 Powerful Quotes on Leadership

A primary focus of an employee experience program is career and leadership development for employees, Qualtrics does this using our 360-degree feedback software. In the spirit of leadership development, we gathered a few quotes about leadership from noteworthy leaders, helping us define what separat…
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Qualtrics Company Life and Culture

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