OverviewSuggest Edit

Qualtrics is a company that provides experienced management (XM) platform for businesses. Its software allows organizations to manage customer, product, employee, and brand experiences. The company uses advanced text and voice analytics, AI, and machine learning to collect feedback from customers, employees, suppliers, and other stakeholders, automatically surface hidden insights and generate recommended actions.

TypePublic
Founded2002
HQProvo, UT, US
Websitequaltrics.com
Employee Ratings4.2
Overall CultureA

Latest Updates

Employees (est.) (Sept 2020)3,370(+67%)
Job Openings546
Revenue (FY, 2019)$591.2 M(+48%)
Share Price (Jul 2021)$41.7(+6%)
Cybersecurity ratingAMore

Key People/Management at Qualtrics

Ryan Smith

Ryan Smith

Founder, Executive Chair and Director
Zig Serafin

Zig Serafin

Chief Executive Officer and Director
Rob Bachman

Rob Bachman

Chief Financial Officer
Chris Beckstead

Chris Beckstead

President and Board Observer
Egon Durban

Egon Durban

Director
Julia Anas

Julia Anas

Chief People Officer
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Qualtrics Office Locations

Qualtrics has offices in Provo, Boston, Chicago, Plano and in 24 other locations
Provo, UT, US (HQ)
333 W River Park Dr
Boston, MA, US
Boston, MA, USA
Chicago, IL, US
Chicago, IL, USA
Plano, TX, US
5830 Granite Pkwy
Raleigh, NC, US
1 Glenwood Ave 5th Floor
Seattle, WA, US
505 1st Ave S #700
Show all (28)

Qualtrics Financials and Metrics

Qualtrics Revenue

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Qualtrics's revenue was reported to be $591.16 m in FY, 2019 which is a 47.1% increase from the previous period.
USD

Revenue (Q3, 2020)

192.8m

Gross profit (Q3, 2020)

143.8m

Gross profit margin (Q3, 2020), %

74.6%

Net income (Q3, 2020)

(85.7m)

EBIT (Q3, 2020)

(82.0m)

Market capitalization (30-Jul-2021)

21.5b

Closing stock price (30-Jul-2021)

41.7

Cash (30-Sept-2020)

87.5m

EV

21.6b
Qualtrics's current market capitalization is $21.5 b.
Annual
USDFY, 2017FY, 2018FY, 2019

Revenue

289.9m401.9m591.2m

Revenue growth, %

52%39%47%

Cost of goods sold

79.1m102.7m185.5m

Gross profit

210.8m299.2m405.7m
Quarterly
USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Revenue

87.1m97.1m105.4m129.5m136.8m152.0m176.1m181.0m192.8m

Cost of goods sold

24.0m25.2m27.2m48.3m40.4m43.5m47.9m50.1m49.0m

Gross profit

63.1m72.0m78.1m81.2m96.4m108.5m128.1m131.0m143.8m

Gross profit Margin, %

72%74%74%63%70%71%73%72%75%
Annual
USDFY, 2017FY, 2018FY, 2019

Cash

113.4m115.4m42.5m

Accounts Receivable

81.7m139.5m193.7m

Current Assets

222.7m289.2m295.4m

PP&E

28.0m38.2m51.1m
Quarterly
USDQ2, 2018Q3, 2018Q3, 2020

Cash

135.6m137.7m87.5m

Accounts Receivable

79.2m86.0m161.5m

Current Assets

241.1m250.8m329.7m

PP&E

28.9m36.1m92.0m
Annual
USDFY, 2017FY, 2018FY, 2019

Net Income

2.6m(37.3m)(1.0b)

Depreciation and Amortization

10.8m14.8m19.7m

Accounts Payable

1.5m12.4m7.2m

Cash From Operating Activities

39.6m36.4m(370.9m)
Quarterly
USDQ2, 2018Q3, 2018Q3, 2019Q3, 2020

Net Income

(3.4m)1.5m(860.4m)(258.0m)

Depreciation and Amortization

7.0m10.8m14.1m18.6m

Accounts Payable

(255.0k)(353.0k)682.0k1.2m

Cash From Operating Activities

39.3m52.5m(246.0m)(312.2m)
USDFY, 2017

Revenue/Employee

193.1k

Financial Leverage

-3.9 x
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Qualtrics Operating Metrics

Qualtrics's Backlog was reported to be $43.3m in Q3, 2018. Qualtrics's Customers was reported to be 12 k in Q3, 2020.
FY, 2017Q2, 2018Q3, 2018FY, 2018Q3, 2019FY, 2019Q3, 2020

Customers

9 k12 k

Customers with >$100K Annual Revenue

4545766357209331.03 k1.21 k

Backlog

$22.3 m$33 m$43.3 m

Remaining Performance Obligations

$370.94 m$642.68 m$814.15 m
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Qualtrics Acquisitions / Subsidiaries

Company NameDateDeal Size
DelightedApril 12, 2018$8.18 m
StatwingMay 26, 2016$1.32 m
IP Asset Holdings, LLC
Q (AGF2) Inc.
QAL Technologies Pty Ltd
QCL Technologies Ltd.
QDL Technologies GmbH
QFL Technologies Sarl
QIL Technologies Limited
QPL Technologies sp. z o.o.
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Qualtrics Revenue Breakdown

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Qualtrics revenue breakdown by business segment: 27.3% from Professional Services and Other and 72.7% from Subscription

Qualtrics revenue breakdown by geographic segment: 25.9% from International and 74.1% from United States

Qualtrics Cybersecurity Score

Cybersecurity ratingPremium dataset

A

93/100

SecurityScorecard logo

Qualtrics Online and Social Media Presence

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Qualtrics Company Culture

  • Overall Culture

    A

    89/100

  • CEO Rating

    A-

    80/100

  • Compensation

    A+

    100/100

Learn more on Comparably

Qualtrics News and Updates

pinned

Qualtrics should end up at a $~6bn valuation: S-1 takeaways

Qualtrics should end up at a $~6bn valuation: S-1 takeawaysBased on the company's trajectory, I forecast it will spend ~46% of revenue on Sales and Marketing in 2018, vs. ~16% on R&D.

Qualtrics Posts Strong Customer Momentum In 2Q20

On July 20, 2021, Qualtrics International, Inc. (NASDAQ: XM; $39.52; Market Capitalization: $20.3 billion) announced its 2Q21 results, reporting strong revenue momentum and customer metrics.

Qualtrics buys Clarabridge for $1.125B to pair survey feedback with sentiment analysis

Two giants of the experience management software world are joining forces, with Qualtrics International Inc. announcing its intent to acquire rival firm Clarabridge Inc. today in a deal valued at $1.125 billion. Qualtrics, which was recently spun out of SAP SE before going public earlier this year,…

Qualtrics Announces Definitive Agreement to Acquire Clarabridge

Qualtrics (NASDAQ: XM), the world's #1 Experience Management (XM) provider and creator of the XM category, today announced that it has entered into a definitive agreement to acquire Clarabridge, the leader in omnichannel conversational analytics, in a stock transaction valued at $1.125 billion.

See the pitch deck a market research startup that's trying to rival Qualtrics and SurveyMonkey used to raise $50 million

Summary List PlacementAd agency vet Matt Britton is taking on the $23.7 billion market research industry. The former CEO of the Publicis-owned ad agency MRY just raised $50 million in Series D funding for his market research software startup Suzy. The round follows its $34 million Series C round l…

Mental Health, Flexibility for Parents, and Leadership Opportunities for Women Will Shape the Future of Work, New Qualtrics and theBoardlist Study Finds

PROVO, Utah and SEATTLE, July 27, 2021 /PRNewswire/ -- Almost half (45%) of working parents feel discriminated against for focusing on their families during the global pandemic, according to a new study by Qualtrics (Nasdaq: XM), the world's No. 1 Experience Management (XM) provider and...
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Qualtrics Frequently Asked Questions

  • When was Qualtrics founded?

    Qualtrics was founded in 2002.

  • Who are Qualtrics key executives?

    Qualtrics's key executives are Ryan Smith, Zig Serafin and Rob Bachman.

  • How many employees does Qualtrics have?

    Qualtrics has 3,370 employees.

  • What is Qualtrics revenue?

    Latest Qualtrics annual revenue is $591.2 m.

  • What is Qualtrics revenue per employee?

    Latest Qualtrics revenue per employee is $175.4 k.

  • Who are Qualtrics competitors?

    Competitors of Qualtrics include EverCommerce, Aspect Software and Perceptyx.

  • Where is Qualtrics headquarters?

    Qualtrics headquarters is located at 333 W River Park Dr, Provo.

  • Where are Qualtrics offices?

    Qualtrics has offices in Provo, Boston, Chicago, Plano and in 24 other locations.

  • How many offices does Qualtrics have?

    Qualtrics has 28 offices.