OverviewSuggest Edit

Qualtrics is a company that provides an experience management (XM) platform for businesses. Its software allows organizations to manage customer, product, employee, and brand experiences. The company uses text and voice analytics, AI, and machine learning to collect feedback from customers, employees, suppliers, and other stakeholders, automatically surface hidden insights, and generate recommended actions.
HQProvo, UT, US
Employee Ratings4.2
Overall CultureA+

Latest Updates

Employees (est.) (Dec 2021)4,808(+40%)
Job Openings956
Revenue (FY, 2021)$1.1 B(+41%)
Share Price (May 2022)$15.2(+6%)
Cybersecurity ratingAMore
Discover new suppliers and conduct deeper comparison analysis with Craft for EnterpriseLearn more
Banner background

Key People/Management at Qualtrics

Ryan Smith

Ryan Smith

Founder, Executive Chair and Director
Zig Serafin

Zig Serafin

Chief Executive Officer and Director
Rob Bachman

Rob Bachman

Chief Financial Officer
Julia Anas

Julia Anas

Chief People Officer
John Thimsen

John Thimsen

Chief Technology Officer
Kylan Lundeen

Kylan Lundeen

Chief Marketing Officer
Show more

Qualtrics Office Locations

Qualtrics has offices in Provo, Boston, Chicago, New York and in 43 other locations
Provo, UT, US (HQ)
333 W River Park Dr
Boston, MA, US
Boston, MA, USA
Chicago, IL, US
Chicago, IL, USA
New York, NY, US
New York, NY, USA
Plano, TX, US
5830 Granite Pkwy
Raleigh, NC, US
1 Glenwood Ave 5th Floor
Show all (48)

Qualtrics Financials and Metrics

Qualtrics Revenue

Embed Graph
View revenue for all periods
Qualtrics's revenue was reported to be $1.08 b in FY, 2021

Revenue (FY, 2021)


Gross profit (FY, 2021)


Gross profit margin (FY, 2021), %


Net income (FY, 2021)


EBIT (FY, 2021)


Market capitalization (19-May-2022)


Closing stock price (19-May-2022)


Cash (31-Dec-2021)



Qualtrics's current market capitalization is $8.8 b.
USDFY, 2019FY, 2020FY, 2021



Revenue growth, %


Cost of goods sold


Gross profit

USDQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021Q3, 2021



Cost of goods sold


Gross profit


Gross profit Margin, %

USDFY, 2019FY, 2020FY, 2021



Accounts Receivable


Prepaid Expenses


Current Assets

USDQ3, 2020Q1, 2021Q2, 2021Q3, 2021



Accounts Receivable


Prepaid Expenses


Current Assets

USDFY, 2019FY, 2020FY, 2021

Net Income


Depreciation and Amortization


Accounts Payable


Cash From Operating Activities

USDQ3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021Q2, 2021Q3, 2021

Net Income


Depreciation and Amortization


Accounts Payable


Cash From Operating Activities

Show all financial metrics

Qualtrics Operating Metrics

Qualtrics's Backlog was reported to be $43.3m in Q3, 2018. Qualtrics's Customers was reported to be 13.5 k in FY, 2020.
FY, 2017Q2, 2018Q3, 2018FY, 2018Q3, 2019FY, 2019Q3, 2020FY, 2020Q1, 2021Q2, 2021


9 k12 k13.5 k

Customers with >$100K Annual Recurring Revenue

4545766357209331.03 k1.21 k1.34 k1.46 k1.56 k


$22.3 m$33 m$43.3 m

Remaining Performance Obligations

$370.94 m$642.68 m$814.15 m$1.14 b$1.2 b$1.3 b
Show all operating metrics

Qualtrics Acquisitions / Subsidiaries

Company NameDateDeal Size
SurveyVitalsDecember 06, 2021
ClarabridgeOctober 01, 2021$1.27 b
UsermindJuly 20, 2021
DelightedApril 12, 2018$8.18 m
StatwingMay 26, 2016$1.32 m
Clarabridge, Inc.
Clarabridge Netherlands BV
Clarabridge UK, Ltd.
Delighted, LLC
Engagor, Inc.
Show more

Qualtrics Revenue Breakdown

Embed Graph

Qualtrics revenue breakdown by business segment: 80.9% from Subscription and 19.1% from Professional Services and Other

Qualtrics revenue breakdown by geographic segment: 70.6% from United States and 29.4% from International

Qualtrics Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Qualtrics Online and Social Media Presence

Embed Graph

Qualtrics Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



Learn more on Comparably

Qualtrics News and Updates


Qualtrics should end up at a $~6bn valuation: S-1 takeaways

Qualtrics should end up at a $~6bn valuation: S-1 takeawaysBased on the company's trajectory, I forecast it will spend ~46% of revenue on Sales and Marketing in 2018, vs. ~16% on R&D.

New Qualtrics Social Connect Helps Companies Respond Quickly over Social Media and Chat

A single unified inbox for understanding, segmenting and responding to everything customers are saying across social media, messaging apps, email and text Features like intelligent routing and AI-powered self-service automations help service teams achieve higher customer satisfaction and NPS scores,…

New Qualtrics Employee Experience ID Boosts Recruiting and Retention Through Personalization

Employee Experience ID offers a unified view of every employee’s experience to build trusted relationships between employers and employees Technology helps pinpoint and fix issues that impact worker retention, engagement and productivity over time PROVO, Utah and SEATTLE (April 27, 2022) — Qualtrics…

Qualtrics X4 is Now Live on XM+

The world’s largest experience management event is now fully digital on Qualtrics’ new XM+ streaming service Hear from a phenomenal lineup of speakers with Michelle Obama, Reese Witherspoon, Chip and Joanna Gaines, as well as executives from leading brands including Lumen and Chipotle PROVO, Utah an…

The Australian Taxation Office Selects Qualtrics for Experience Management Platform

Federal government agency signs multi-year agreement to help optimise and accelerate service delivery SYDNEY, April 27, 2022 – Qualtrics (Nasdaq: XM), the leader and creator of the experience management (XM) category, today announced the Australian Taxation Office (ATO) has selected Qualtrics to del…

3 Ways to Future Proof Your Contact Center

Contact centers are the heart of organizations, are they equipped for success? Discover innovative proven techniques to future proof your customer support.
Show more

Qualtrics Blogs

Customer Experience: Mandate to Momentum

Leveraging federal requirements to advance CX maturity The Presidential Executive Order on customer experience is a major milestone in the movement to bring the power of experience management to focus government policies, programs, and services on the people they are designed to help. Savvy CX profe…

Qualtrics and ServiceNow: Feedback-driven technology experiences for a new era of work

Technology has long been a central part of the employee experience. Qualtrics research shows that when employees are satisfied with their IT services and technology experience they are 230% more engaged at work, have 85% higher intent to stay, and are 13 times more likely to say that their overall e…

Research: 80% of customers said they have switched brands because of poor customer experience, and poor customer service experiences drove the most people to switch

New research from Qualtrics and ServiceNow revealed 80% of customers said they have switched brands because of poor customer experience, and 43% of respondents said they were at least somewhat likely to switch brands after only a single negative customer service interaction. Poor customer service wa…

7 ways you can better support working parents in your organization

Help your organization’s working parents and caregivers find better work-life balance. Use these 7 tips to get started. Working parents face unique challenges in the workplace, often compromising and reprioritizing their time to fulfill all of the commitments on their plates. Organizations – and man…

How to manage your remote teams more effectively

Having an effective customer service team can be a make or break for your business. One-third of consumers say they would consider switching companies after just one instance of bad customer service, and it takes 12 positive customer experiences to make up for one negative experience, so every inter…

Drive positive CX and brand perception by harnessing unsolicited feedback

Introducing our native integrations with Google and Facebook reviews, which will enable businesses to power their VoC programs with insights from the channels their customers are using. Your social media and online review channels can provide a wealth of insights to fuel your voice of the customer (…
Show more

Qualtrics Frequently Asked Questions

  • When was Qualtrics founded?

    Qualtrics was founded in 2002.

  • Who are Qualtrics key executives?

    Qualtrics's key executives are Ryan Smith, Zig Serafin and Rob Bachman.

  • How many employees does Qualtrics have?

    Qualtrics has 4,808 employees.

  • What is Qualtrics revenue?

    Latest Qualtrics annual revenue is $1.1 b.

  • What is Qualtrics revenue per employee?

    Latest Qualtrics revenue per employee is $223.7 k.

  • Who are Qualtrics competitors?

    Competitors of Qualtrics include Toluna, EverCommerce and Aspect Software.

  • Where is Qualtrics headquarters?

    Qualtrics headquarters is located at 333 W River Park Dr, Provo.

  • Where are Qualtrics offices?

    Qualtrics has offices in Provo, Boston, Chicago, New York and in 43 other locations.

  • How many offices does Qualtrics have?

    Qualtrics has 48 offices.