Qualtrics is a single system of record for all experience data, managing customer, product, employee and brand experiences on one platform. It is a software-as-a-service company, offering software to collect, analyze and act on voice of the customer, customer satisfaction, employee engagement, 360-degree reviews, brand, market research, academic insights, ad testing, product concept and employee feedback for enterprises, academic institutions and government agencies worldwide.

Employee Rating

3.7More
TypeSubsidiary
Parent CompanySAP
HQProvo, US
Founded2002
Websitequaltrics.com
Qualtrics was founded in 2002 and is headquartered in Provo, US
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Key People/Management at Qualtrics

Ryan Smith

Ryan Smith

CEO/Founder
Zig Serafin

Zig Serafin

COO
David Faugno

David Faugno

EVP, CFO
Stuart Orgill

Stuart Orgill

Co-Founder
Julie Larson-Green

Julie Larson-Green

Chief Experience Officer
John Thimsen

John Thimsen

Head of Engineering
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Qualtrics Office Locations

Qualtrics has offices in Provo, Madrid, Munich, Singapore and in 16 other locations
Provo, (HQ)
400 Qualtrics Drive
Seattle,
619 Western Avenue
Dublin,
1 Clarendon Row
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Qualtrics Financials and Metrics

Summary Metrics

Founding Date

2002

Total Funding

$566.6 m

Investors

In total, Qualtrics had raised $566.6 m. Qualtrics is a subsidiary of SAP

Qualtrics Revenue

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Qualtrics's revenue was reported to be $289.90 m in FY, 2017 which is a 52.1% increase from the previous period.
Annual
USDFY, 2016FY, 2017

Revenue

190.6m289.9m

Revenue growth, %

52%

Cost of goods sold

61.0m79.1m

Gross profit

129.6m210.8m
Quarterly
USDQ3, 2016Q4, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017Q1, 2018Q2, 2018

Revenue

49.5m54.7m61.9m69.6m75.6m82.8m87.1m97.1m

Cost of goods sold

15.8m18.2m17.6m18.3m20.7m22.5m24.0m25.2m

Gross profit

33.7m36.5m44.3m51.2m54.9m60.3m63.1m72.0m

Gross profit Margin, %

68%67%72%74%73%73%72%74%
Annual
USDFY, 2016FY, 2017

Cash

61.9m113.4m

Accounts Receivable

60.5m81.7m

Prepaid Expenses

10.3m16.8m

Current Assets

140.1m222.7m
Quarterly
USDQ2, 2018

Cash

135.6m

Accounts Receivable

79.2m

Prepaid Expenses

14.7m

Current Assets

241.1m
Annual
USDFY, 2016FY, 2017

Net Income

(12.0m)2.6m

Depreciation and Amortization

9.0m10.8m

Accounts Payable

1.0m1.5m

Cash From Operating Activities

17.8m39.6m
Quarterly
USDQ2, 2017Q2, 2018

Net Income

(3.7m)(3.4m)

Depreciation and Amortization

5.0m7.0m

Accounts Payable

(762.0k)(255.0k)

Cash From Operating Activities

26.5m39.3m
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Qualtrics Operating Metrics

FY, 2010FY, 2016H1, 2017FY, 2017H1, 2018Sep, 2018

Enterprise Customers

1 k9 k

Large Customers

288 362 454 576

Calculated Billings

$238.06 m$155.73 m$341.66 m$218.36 m

Backlog

$22.30 m$33 m
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Qualtrics Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
DelightedApril 12, 2018$8.18 m
StatwingMay 26, 2016$1.32 m
IP Asset Holdings, LLC
Q (AGF2) Inc.
QAL Technologies Pty Ltd
QCL Technologies Ltd.
QDL Technologies GmbH
QFL Technologies Sarl
QIL Technologies Limited
QPL Technologies sp. z o.o.
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Qualtrics Revenue Breakdown

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Qualtrics revenue breakdown by business segment: 73.6% from Subscription, 17.9% from Research on Demand and 8.6% from Professional Services and Other

Qualtrics revenue breakdown by geographic segment: 78.6% from United States and 21.4% from International

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Qualtrics Online and Social Media Presence

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Qualtrics News and Updates

Qualtrics should end up at a $~6bn valuation: S-1 takeaways

Qualtrics should end up at a $~6bn valuation: S-1 takeawaysBased on the company's trajectory, I forecast it will spend ~46% of revenue on Sales and Marketing in 2018, vs. ~16% on R&D.

Customer Experience Software Market| Professional Survey Forecast Projected by 2023 | Key Players Campaign Monitor, Lithium Technologies, Qualtrics, Zoho CRM

Customer experience software is a cloud-based solution designed to measure and improve the experience customers have with a company. Posted via Industry Today. Follow us on Twitter @IndustryToday

SAP's top dealmaker explains the German software giant's strategy behind its $8 billion Qualtrics acquisition and where it's looking in 2019 (SAP)

SAP acquired Qualtrics for $8 billion in a surprise deal just days before the startup's initial public offering. And while SAP didn't intentionally time its acquisition so close to the IPO, acquiring hot cloud companies is all part of the plan, according to its executive vice president of global b…

SAP defends $8 billion Qualtrics dealwdxefcqufszuzezftuxetqsqxt

BARCELONA (Reuters) - Germany's SAP hit back at suggestions that the German business software group is paying too much for Qualtrics, a U.S. company that specialises in tracking consumer sentiment online.

UPDATE 2-SAP defends $8 bln Qualtrics deal

* Small acquisitions possible in areas such as AI and robotics (Recasts, adds CFO quotes, background)

SAP expects to expand margins after Qualtrics deal: CFO

BARCELONA (Reuters) - Germany's SAP still expects its margins to expand after its $8 billion takeover of Qualtrics, a U.S. company that specialises in tracking the sentiment of consumers online, Chief Financial Officer Luka Mucic said on Friday.
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Qualtrics Blogs

My Qualtrics Experience – Meaghan Kavanaugh – Recruiter – Dallas

At Qualtrics we believe in experiences. We want to be sure we provide our employees the best employee experience possible. One way we do this is to offer to pay for an annual ‘Qualtrics Experience’. The employee can decide when/where/how to have this experience and then let us know what they learned…

6 Key stages in product research you need to get right

In the 1990’s credit card giant American Express analyzed their customer base and recognized that many of their customers were business professionals who valued points for airlines and hotel stays. From that research, American Express created a new line of products geared towards this segment. Today…

Why Qualtrics – Alice McGinley – EMEA Sales Manager – Dublin

What is your ‘why’? Why do you do what you do… ‘Why’ is one of my favourite words. I love to understand people. You can learn a lot if you really listen to what people have to say and understand the meaning behind it. I’m curious by nature from both a learning aspect and from […] The post Why Qualtr…

10 ways AI can make human resources more human

At first glance, AI and HR seem to be polar opposites. After all, how could a function that includes the word human in its name use technology that’s artificial? If you dig deeper, though, you see how AI could transform the HR profession into what most HR professionals wish it to be. One that focuse…

My Qualtrics Experience – Shannah Tan – Customer Success

At Qualtrics we believe in experiences. We want to be sure we provide our employees the best employee experience possible. One way we do this is to offer to pay for an annual ‘Qualtrics Experience’. The employee can decide when/where/how to have this experience and then let us know what they learned…

4 Steps to Designing a Transactional NPS Project

In 2008, Starbucks launched “My Starbucks Idea,” a simple way for customers to give input into products and services, improvements, and corporate responsibilities. It was an instant success and Starbucks has received thousands of ideas and implemented many of them. Starbucks is successful in large p…
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Qualtrics Company Life and Culture

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Qualtrics Frequently Asked Questions

  • When was Qualtrics founded?

    Qualtrics was founded in 2002.

  • Who are Qualtrics key executives?

    Qualtrics's key executives are Ryan Smith, Zig Serafin and David Faugno.

  • What is Qualtrics revenue?

    Latest Qualtrics annual revenue is $289.9 m.

  • Who are Qualtrics competitors?

    Competitors of Qualtrics include Cloudcherry, SurveyMonkey and Medallia.

  • Where is Qualtrics headquarters?

    Qualtrics headquarters is located at 400 Qualtrics Drive , Provo.

  • Where are Qualtrics offices?

    Qualtrics has offices in Provo, Madrid, Munich, Singapore and in 16 other locations.

  • How many offices does Qualtrics have?

    Qualtrics has 20 offices.