Videology is one of the world’s largest video advertising platforms.
By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology’s founder and CEO, Scott Ferber, also founded Advertising.com, which pioneered programmatic media buying with its math and data-driven approach to display advertising. AOL acquired Advertising.com for $435 million in 2004. Building upon Scott and his management team’s prior success and expertise in display adverting, Videology was developed as a purpose-built video platform to address the tremendous opportunity and complexities surrounding the convergence of audiences between online video and traditional TV.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology operates in 25 countries encompassing the largest TV advertising markets in the world. The company is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney and sales teams across North America.
Video-ad specialist Videology is up for sale. It has tapped the digital media advisory firm Luma Partners to help find a buyer.
Videology has built out a set of tools to help take advantage of the expected growth in 'advanced TV' advertising, where TV ads are sold using data and software.
But it w…