Undertone is a digital advertising company that sits at the intersection of media, creative and technology. We develop immersive video, high impact and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through our technology platform, we deliver these ads across screens and devices on a handpicked portfolio of the world’s best media properties. Undertone works with advertisers and publishers all over the world and has offices across the US and Europe.

Employee Rating

Parent CompanyPerion
HQNew York, US
Undertone is headquartered in New York, US

Viewing summary data as a guest

Sign up for free to see all data

Key People/Management at Undertone

Doron Gerstel

Doron Gerstel

Daniel Aks

Daniel Aks

Miki Kolko

Miki Kolko

Chief Technology Officer
Ran Cohen

Ran Cohen

Senior Vice President, Product
Louise Peddell

Louise Peddell

Vice President, Human Resources
Jason Friske

Jason Friske

Vice President, Finance
Show more

Undertone Office Locations

Undertone has offices in New York, Atlanta, Boston, Chicago and in 15 other locations
New York, US (HQ)
F19, 340 Madison Ave
Atlanta, US
Atlanta, GA, USA
Boston, US
Boston, MA, USA
Chicago, US
221 N LaSalle St
Dallas, US
Dallas, TX, USA
Detroit, US
Detroit, MI, USA
Show all (19)

Undertone Financials and Metrics

Summary Metrics

Total Funding

$40 m


In total, Undertone had raised $40 m. Undertone is a subsidiary of Perion

Undertone Online and Social Media Presence

Embed Graph

Undertone News and Updates

The former CEO of ad-tech company Undertone is building a 'mini Accenture' for direct-to-consumer brands, and just made another big acquisition

Former CEO and chairman of ad-tech company Undertone Michael Cassidy is building a one-stop shop for direct-to-consumer brands navigating e-commerce. His firm, BVAccel, just acquired the professional services practice of Weblinc, an e-commerce software company with clients including Urban Outfitte…

Undertone Chooses 5WPR as AOR to Generate Brand Awareness and Put A Spotlight On Creative Efficiency in Changing Digital Media Ecosystem

NEW YORK, Sept. 7, 2018 /PRNewswire/ -- 5W Public Relations, one of the top 10 independently owned PR firms in the U.S., is announcing that it has been named PR Agency of Record for Undertone, the leader in synchronized cross-platform digital branding for the world's most prominent brands....

The former CEO of ad tech firm Undertone is starting his second act with his own investment fund — and his first big bet is an e-commerce agency

Ad tech veteran and former Undertone CEO and chairman Michael Cassidy has launched a family office fund, and his first big investment is in e-commerce agency BVAccel. The idea is that as brands try to navigate e-commerce and build their own digital storefronts, agency partners like BVAccel can hel…

Undertone Blogs

Undertone’s Social Display Suite Just Got Sweeter

The most native-like social display unit is here, and it’s only available through Undertone. The leader in Social Display Ads, Spaceback, and the leader in emotionful creative, Undertone, have released the newest addition to the high impact social display suite that combines the power of social, dis…

Undertone Mid-Atlantic Region Moves to Prestige Location Near the White House

We’re excited to announce Undertone’s Mid-Atlantic regional office has moved to Pennsylvania Avenue just blocks away from the White House!  I know what you are thinking — it’s all about politics — but think again.   Although DC is mostly known for its politics, 50% of Undertone’s business is working…

The Value of Effective Creative on the Campaign Trail

What was the last online ad you saw today? I almost guarantee if you ask 100 people, 99 would say they do not remember, and that my friends, is a problem. In the 1970’s a person saw around 500 ads per day. Today, that same person sees over 5,000 per day, but now, our brains … Continued The post The …


With the decline of cookies, many marketers have become overly focused on 3rd party data (audience targeting), rather than focusing on a blend of multiple types of data and targeting. The right blend usually includes 1st party targeting, 3rd party targeting, contextual targeting, retargeting, and ge…

10 Tips to Create Highly-Engaging Digital Creative

Creative matters. The best examples evoke the types of intense emotions that connect consumers with brands. It’s the difference between grabbing attention in a split second and being wholly ignored. Great and emotionally resonant creative drives awareness, brand affinity, deep engagement, and promot…

Giving Women Confidence to Take On Their Careers

On November 6, Undertone partnered with Lucky Forks, a social responsibility service, on an event coordinated with Maybelline, Wavemaker and Dare2Be.  Dare2B’s events serve women and children in shelters to help build a sense of community while learning life skills that will help them advance forwar…
Show more

Undertone Frequently Asked Questions

  • Who are Undertone key executives?

    Undertone's key executives are Doron Gerstel, Daniel Aks and Miki Kolko.

  • Who are Undertone competitors?

    Competitors of Undertone include Mediaocean, MediaMath and Driver Digital.

  • Where is Undertone headquarters?

    Undertone headquarters is located at F19, 340 Madison Ave, New York.

  • Where are Undertone offices?

    Undertone has offices in New York, Atlanta, Boston, Chicago and in 15 other locations.

  • How many offices does Undertone have?

    Undertone has 19 offices.