Undertone is a digital advertising company that sits at the intersection of media, creative and technology. We develop immersive video, high impact and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through our technology platform, we deliver these ads across screens and devices on a handpicked portfolio of the world’s best media properties. Undertone works with advertisers and publishers all over the world and has offices across the US and Europe.

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Parent CompanyPerion
HQNew York, US
Undertone is headquartered in New York, US
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Key People/Management at Undertone

Michael Cassidy

Michael Cassidy

Founder and CEO
Mark A. Attarian

Mark A. Attarian

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Undertone Office Locations

Undertone has offices in Seattle, Miami, New York, San Francisco and in 15 other locations
New York, US (HQ)
340 Madison
Chicago, US
221 North LaSalle St.
San Francisco, US
101 California St.
Hamburg, DE
Große Elbstraße 45
Rome, IT
Via Aurelia Antica, 354
London, GB
39-45 Shaftesbury Avenue
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Undertone Financials and Metrics

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Total Funding

$40 m


In total, Undertone had raised $40 m. Undertone is a subsidiary of Perion
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Undertone Online and Social Media Presence

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Undertone News and Updates

Undertone Chooses 5WPR as AOR to Generate Brand Awareness and Put A Spotlight On Creative Efficiency in Changing Digital Media Ecosystem

NEW YORK, Sept. 7, 2018 /PRNewswire/ -- 5W Public Relations, one of the top 10 independently owned PR firms in the U.S., is announcing that it has been named PR Agency of Record for Undertone, the leader in synchronized cross-platform digital branding for the world's most prominent brands....

The former CEO of ad tech firm Undertone is starting his second act with his own investment fund — and his first big bet is an e-commerce agency

Ad tech veteran and former Undertone CEO and chairman Michael Cassidy has launched a family office fund, and his first big investment is in e-commerce agency BVAccel. The idea is that as brands try to navigate e-commerce and build their own digital storefronts, agency partners like BVAccel can hel…
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Undertone Blogs

Lessons from VentureFuel Innovation Brew

At this year’s VentureFuel Innovation Brew, elite brand marketers, advertising executives, and technology experts came together to discuss the ways in which emerging technologies are shaping the future of advertising. With President Mike Palled in the moderator’s seat, Undertone had the privilege of…

Spotlight On: Jon Mottel, Director of Social Strategy

As Director of Social Strategy, Jon Mottel’s oversees the social products and offerings that Undertone provides to its clients and the teams that make this work come together. He works closely with teams across the organization, ensuring Undertone is using all facets of our organization to deliver b…

Spotlight On: Samantha Lopez, Director of Strategic Marketing

Serving as Undertone’s Director of Strategic Marketing, Samantha Lopez is a combination of professional storyteller and strategist. During her time at Undertone, she has focused on crafting agency and brand digital ad strategy, as well as sculpting Undertone’s vision and positioning in the marketpla…

Spotlight On: Jaime Nash, Director of Creative & Technology

Jaime Nash is a one-of-a-kind member of the Undertone team. As Director of Creative and Technology, she sits at the intersection between the Sales and Product teams, ensuring the new formats and solutions we bring to market are meeting the needs of our clients, following market trends, and helping b…

Multicultural Marketing in 2018: Exciting Opportunities Still Abound for Brands in this Growing Demographic

As we prepare for this year’s Portada NYC conference—one of the largest multicultural-focused conferences in the industry—I thought this would be an excellent opportunity to reflect on the importance of diversity in the world of digital advertising and creativity. Beyond the multitude of benefits in…

Undertone Company Life and Culture

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Undertone Frequently Asked Questions

  • Who are Undertone key executives?

    Undertone's key executives are Michael Cassidy and Mark A. Attarian.

  • Who are Undertone competitors?

    Competitors of Undertone include Mediaocean, MediaMath and Videology.

  • Where is Undertone headquarters?

    Undertone headquarters is located at 340 Madison, New York.

  • Where are Undertone offices?

    Undertone has offices in Seattle, Miami, New York, San Francisco and in 15 other locations.

  • How many offices does Undertone have?

    Undertone has 19 offices.