Undertone is a digital advertising company that sits at the intersection of media, creative and technology. We develop immersive video, high impact and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through our technology platform, we deliver these ads across screens and devices on a handpicked portfolio of the world’s best media properties. Undertone works with advertisers and publishers all over the world and has offices across the US and Europe.

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Parent CompanyPerion
HQNew York, US
Undertone is headquartered in New York, US
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Key People/Management at Undertone

Michael Cassidy

Michael Cassidy

Founder and CEO
Mark A. Attarian

Mark A. Attarian

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Undertone Office Locations

Undertone has offices in New York, Miami, Washington, San Francisco and in 15 other locations
New York, US (HQ)
340 Madison
Chicago, US
221 North LaSalle St.
San Francisco, US
101 California St.
Hamburg, DE
Große Elbstraße 45
Rome, IT
Via Aurelia Antica, 354
London, GB
39-45 Shaftesbury Avenue
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Undertone Financials and Metrics

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Total Funding

$40 m


In total, Undertone had raised $40 m. Undertone is a subsidiary of Perion
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Undertone Online and Social Media Presence

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Undertone News and Updates

Undertone Chooses 5WPR as AOR to Generate Brand Awareness and Put A Spotlight On Creative Efficiency in Changing Digital Media Ecosystem

NEW YORK, Sept. 7, 2018 /PRNewswire/ -- 5W Public Relations, one of the top 10 independently owned PR firms in the U.S., is announcing that it has been named PR Agency of Record for Undertone, the leader in synchronized cross-platform digital branding for the world's most prominent brands....

The former CEO of ad tech firm Undertone is starting his second act with his own investment fund — and his first big bet is an e-commerce agency

Ad tech veteran and former Undertone CEO and chairman Michael Cassidy has launched a family office fund, and his first big investment is in e-commerce agency BVAccel. The idea is that as brands try to navigate e-commerce and build their own digital storefronts, agency partners like BVAccel can hel…
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Undertone Blogs

Lessons in Social Media from Q4

In 2018, as in years prior, we’ve continued to see changes in the social space that affect the way brands speak to their current and prospective customers. We’ve seen changes to the way brands can utilize data, the metrics they can use to monitor the success of their campaigns, and the ad formats th…

Lessons from BIMA

In November 2018, the Boston Interactive Media Association (BIMA) invited Undertone’s CRO Danielle Rollo to sit down with marketing leaders from across the industry to discuss the major takeaways from the year. “A Year in Review: The Brands’ POV” focused on the digital media trends, tactics, and str…

Spotlight On: Louise Peddell, VP of Human Resources

As the VP of Human Resources, Louise Peddell works to serve Undertone and the incredible people of which it’s comprised. Her philosophy is, “to be truly impactful you need to lead by serving.” Along with hiring, developing, and retaining great talent, promoting employee engagement and fostering Unde…

Lessons from VentureFuel Innovation Brew

At this year’s VentureFuel Innovation Brew, elite brand marketers, advertising executives, and technology experts came together to discuss the ways in which emerging technologies are shaping the future of advertising. With President Mike Palled in the moderator’s seat, Undertone had the privilege of…

Spotlight On: Jon Mottel, Director of Social Strategy

As Director of Social Strategy, Jon Mottel’s oversees the social products and offerings that Undertone provides to its clients and the teams that make this work come together. He works closely with teams across the organization, ensuring Undertone is using all facets of our organization to deliver b…

Spotlight On: Samantha Lopez, Director of Strategic Marketing

Serving as Undertone’s Director of Strategic Marketing, Samantha Lopez is a combination of professional storyteller and strategist. During her time at Undertone, she has focused on crafting agency and brand digital ad strategy, as well as sculpting Undertone’s vision and positioning in the marketpla…
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Undertone Company Life and Culture

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Undertone Frequently Asked Questions

  • Who are Undertone key executives?

    Undertone's key executives are Michael Cassidy and Mark A. Attarian.

  • Who are Undertone competitors?

    Competitors of Undertone include Mediaocean, MediaMath and Videology.

  • Where is Undertone headquarters?

    Undertone headquarters is located at 340 Madison, New York.

  • Where are Undertone offices?

    Undertone has offices in New York, Miami, Washington, San Francisco and in 15 other locations.

  • How many offices does Undertone have?

    Undertone has 19 offices.