Undertone is a digital advertising company that sits at the intersection of media, creative and technology. We develop immersive video, high impact and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through our technology platform, we deliver these ads across screens and devices on a handpicked portfolio of the world’s best media properties. Undertone works with advertisers and publishers all over the world and has offices across the US and Europe.

Employee Rating

3.9More
TypeSubsidiary
Parent CompanyPerion
HQNew York, NY, US
Websiteundertone.com
Cybersecurity ratingCMore
Undertone is headquartered in New York, NY, US

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Key People/Management at Undertone

Doron Gerstel

Doron Gerstel

CEO
Daniel Aks

Daniel Aks

President
Elad Druckman

Elad Druckman

VP, Partnerships
Louise Peddell

Louise Peddell

VP, Human Resources
Kim Leone

Kim Leone

VP, Emerging Business, Marketing & Strategic Services
Jason Friske

Jason Friske

Vice President, Finance
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Undertone Office Locations

Undertone has offices in New York, Atlanta, Boston, Chicago and in 12 other locations
New York, NY, US (HQ)
285 Fulton St
Atlanta, GA, US
675 Ponce De Leon Ave NE #8500
Boston, MA, US
Boston, MA, USA
Chicago, IL, US
221 N LaSalle St
Dallas, TX, US
Dallas, TX, USA
Detroit, MI, US
Detroit, MI, USA
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Undertone Financials and Metrics

Summary Metrics

Total Funding

$40 m

Investors

In total, Undertone had raised $40 m. Undertone is a subsidiary of Perion

Undertone Cybersecurity Score

Cybersecurity ratingPremium dataset

C

74/100

SecurityScorecard logo

Undertone Online and Social Media Presence

Embed Graph

Undertone Company Culture

  • Overall Culture

    A-

    77/100

  • CEO Rating

    C

    65/100

  • Compensation

    A-

    81/100

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Undertone News and Updates

The former CEO of ad-tech company Undertone is building a 'mini Accenture' for direct-to-consumer brands, and just made another big acquisition

Former CEO and chairman of ad-tech company Undertone Michael Cassidy is building a one-stop shop for direct-to-consumer brands navigating e-commerce. His firm, BVAccel, just acquired the professional services practice of Weblinc, an e-commerce software company with clients including Urban Outfitte…

Undertone Chooses 5WPR as AOR to Generate Brand Awareness and Put A Spotlight On Creative Efficiency in Changing Digital Media Ecosystem

NEW YORK, Sept. 7, 2018 /PRNewswire/ -- 5W Public Relations, one of the top 10 independently owned PR firms in the U.S., is announcing that it has been named PR Agency of Record for Undertone, the leader in synchronized cross-platform digital branding for the world's most prominent brands....

The former CEO of ad tech firm Undertone is starting his second act with his own investment fund — and his first big bet is an e-commerce agency

Ad tech veteran and former Undertone CEO and chairman Michael Cassidy has launched a family office fund, and his first big investment is in e-commerce agency BVAccel. The idea is that as brands try to navigate e-commerce and build their own digital storefronts, agency partners like BVAccel can hel…

Undertone Blogs

Perion Introduces Undertone’s New Division to Address Retail’s Biggest Unsolved Digital Dilemma

TEL AVIV & NEW YORK–(BUSINESS WIRE)–Jun. 17, 2021– Perion Network Ltd. (NASDAQ:PERI) a global advertising technology company that delivers holistic solutions across the three main pillars of digital advertising – ad search, social media, and display / video / CTV advertising – announced today th…

Undertone Launches the Uplift Collective, a Curated Media Network that Connects Minority-Owned and Underrepresented Publishers with Likeminded, Committed Advertisers

Undertone Launches the Uplift Collective, a Curated Media Network that Connects Minority-Owned and Underrepresented Publishers with Likeminded, Committed Advertisers The Uplift Collective provides underrepresented publishers with opportunities for increased awareness and revenue while empowering adv…

The Compelling Allure of iCTV

The latest evolution in CTV advertising has changed the way we create and consume ads on the big screen. Find out how this “welcome intrusion” will command everyone’s attention and a much bigger piece of the digital pie. Download our latest whitepaper now to read all about iCTV: Undertone – The Comp…

Undertone Ingests Differentiated Data From The Fyllo Data Marketplace, Giving Clients Access To A Powerful New Consumer Group

NEW YORK, February 16, 2021—Undertone, the leader in data-driven, Intelligent High Impact campaigns across screens, today announced the expansion of its audience data for ad targeting by ingesting Fyllo’s cannabis and CBD audience segments. As part of the new offering, Undertone is providing enhance…

Undertone Takes Significant Step By Aligning Brand Story With Successful 2020 Company Strategy

(New York, February 1st, 2021) Today, Undertone – a leader in data-driven, Intelligent High Impact campaigns, unveils a fresh new brand narrative – including positioning and graphic identity – that fully captures the Company’s unique ability to converge the inseparable art and science of advertising…

Google Chrome’s “Heavy Ad” Blocker Has No Impact on Undertone High Impact

To our valued partners, and to those who we may have not yet had the pleasure: If you haven’t heard, Google is officially rolling out their process for blocking “heavy ads” on their Chrome browser. You are probably wondering: “Does this have an effect on ads I have running with Undertone?” And to th…
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Undertone Frequently Asked Questions

  • Who are Undertone key executives?

    Undertone's key executives are Doron Gerstel, Daniel Aks and Elad Druckman.

  • How many employees does Undertone have?

    Undertone has 161 employees.

  • Who are Undertone competitors?

    Competitors of Undertone include Mediaocean, Redbox and Piksel.

  • Where is Undertone headquarters?

    Undertone headquarters is located at 285 Fulton St, New York.

  • Where are Undertone offices?

    Undertone has offices in New York, Atlanta, Boston, Chicago and in 12 other locations.

  • How many offices does Undertone have?

    Undertone has 16 offices.