Undertone is a digital advertising company that sits at the intersection of media, creative and technology. We develop immersive video, high impact and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through our technology platform, we deliver these ads across screens and devices on a handpicked portfolio of the world’s best media properties. Undertone works with advertisers and publishers all over the world and has offices across the US and Europe.

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Parent CompanyPerion
HQNew York, US
Undertone is headquartered in New York, US
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Key People/Management at Undertone

Michael Cassidy

Michael Cassidy

Founder and CEO
Mark A. Attarian

Mark A. Attarian

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Undertone Office Locations

Undertone has offices in New York, Miami, Washington, San Francisco and in 15 other locations
New York, US (HQ)
F19, 340 Madison Ave
Atlanta, US
Atlanta, GA, USA
Boston, US
Boston, MA, USA
Chicago, US
221 N LaSalle St
Dallas, US
Dallas, TX, USA
Detroit, US
Detroit, MI, USA
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Undertone Financials and Metrics

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Total Funding

$40 m


In total, Undertone had raised $40 m. Undertone is a subsidiary of Perion
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Undertone Online and Social Media Presence

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Undertone News and Updates

Undertone Chooses 5WPR as AOR to Generate Brand Awareness and Put A Spotlight On Creative Efficiency in Changing Digital Media Ecosystem

NEW YORK, Sept. 7, 2018 /PRNewswire/ -- 5W Public Relations, one of the top 10 independently owned PR firms in the U.S., is announcing that it has been named PR Agency of Record for Undertone, the leader in synchronized cross-platform digital branding for the world's most prominent brands....

The former CEO of ad tech firm Undertone is starting his second act with his own investment fund — and his first big bet is an e-commerce agency

Ad tech veteran and former Undertone CEO and chairman Michael Cassidy has launched a family office fund, and his first big investment is in e-commerce agency BVAccel. The idea is that as brands try to navigate e-commerce and build their own digital storefronts, agency partners like BVAccel can hel…
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Undertone Blogs

Spotlight On: Bernice Ho

Each month we feature a different employee who exemplifies the Undertone spirit. This month, the spotlight is on Bernice Ho.   As a Manager on the Creative Project Management team, Bernice knows what it takes to make a campaign come together better than most. She oversees designers and developers on…

Spotlight On: Rob DeSalvo, VP of Sales & Content Solutions

As Vice President of Sales & Content Solutions, Rob DeSalvo manages the Northeast, Southeast, DC and Eastern Canada sales regions. He also manages Undertone’s National Content Solutions Sales team, capabilities, and go-to-market strategy.   How long have you been at Undertone? I’ve been here for…

Introducing the Undertone SkillSync Academy

At Undertone, one of the most important things to us is the growth and development of our employees. Our dedicated Learning and Development team works to ensure that our employees have the skills and tools they need to do their jobs at the highest ability in an effort to give our clients the ultimat…

Employee Appreciation Day at Undertone

At Undertone, one of our highest priorities is the health and happiness of our employees. We try to make sure our employees know how valued and special they are every day—but today we want them to know it even more!   On Employee Appreciation Day, we get the amazing opportunity to thank our employee…

Lessons in Social Media from Q4

In 2018, as in years prior, we’ve continued to see changes in the social space that affect the way brands speak to their current and prospective customers. We’ve seen changes to the way brands can utilize data, the metrics they can use to monitor the success of their campaigns, and the ad formats th…

Lessons from BIMA

In November 2018, the Boston Interactive Media Association (BIMA) invited Undertone’s CRO Danielle Rollo to sit down with marketing leaders from across the industry to discuss the major takeaways from the year. “A Year in Review: The Brands’ POV” focused on the digital media trends, tactics, and str…
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Undertone Frequently Asked Questions

  • Who are Undertone key executives?

    Undertone's key executives are Michael Cassidy and Mark A. Attarian.

  • Who are Undertone competitors?

    Competitors of Undertone include Mediaocean, RocketFuel and WideOrbit.

  • Where is Undertone headquarters?

    Undertone headquarters is located at F19, 340 Madison Ave, New York.

  • Where are Undertone offices?

    Undertone has offices in New York, Miami, Washington, San Francisco and in 15 other locations.

  • How many offices does Undertone have?

    Undertone has 19 offices.