Urban Ladder

Ashish and Rajiv launched Urban Ladder in July 2012 with a vision of making millions of Indian homes beautiful, and to be the largest destination for furniture and home decor products in India. They set the foundation of Urban Ladder with exceptionally well designed products, uncompromised quality and a culture of customer obsession across the organization.

In just three years, Urban Ladder is India’s leading online furniture and home décor company, and aims to be the biggest one stop solution for everything a user needs to make their home beautiful. Along with great product and exceptional customer experience, innovative technology is helping Urban Ladder solve several complex furniture buying problems. Urban Ladder has raised $77 million in funding from top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital and Sequoia Capital. Mr. Ratan Tata, Chairman Emeritus of Tata Sons has also made a personal investment in Urban Ladder. 

The Urban Ladder team is a close knit group of individuals who are determined to make homes beautiful across the country. Urban Ladder is an exhilarating ride with tons of opportunities! Opportunities to challenge yourself everyday – to learn, unlearn, fail and win. Opportunities to experiment, innovate and have impact. Opportunities for fast paced growth with really smart, passionate people. Every day is different at Urban Ladder – challenging yet exciting. And we are sure when our team looks back, they will be proud of what they create at Urban Ladder.

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Employee Rating

Parent CompanyReliance Retail
HQBengaluru, IN
Cybersecurity ratingBMore
Urban Ladder was founded in 2012 and is headquartered in Bengaluru, IN

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Key People/Management at Urban Ladder

Ashish Goel

Ashish Goel


Urban Ladder Office Locations

Urban Ladder has an office in Bengaluru
Bengaluru, IN (HQ)
1st, 2nd & 3rd Floor, No. 259 and 276 Amarjyothi, Basaveshwara HBCS Layout, Domlur
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Urban Ladder Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$109 m


In total, Urban Ladder had raised $109 m. Urban Ladder is a subsidiary of Reliance Retail

Urban Ladder Operating Metrics

Nov, 2019

Daily Processed Orders

1 k

Menu Items

2.5 k
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Urban Ladder Cybersecurity Score

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Urban Ladder Online and Social Media Presence

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Urban Ladder News and Updates

Reliance Retail acquires 96pc stake in Urban Ladder for Rs 182 Cr

Reliance Retail has acquired a majority stake in online furniture retailer Urban Ladder. The acquisition will help RIL bolster its presence in the fast-growing ecommerce segment and widen its range of products.

Reliance Retail Acquires Urban Ladder In Online Furniture Push

Reliance Retail has bought 96% stake in Urban Ladder for Rs 182.12 crore and plans to invest a further Rs 75 lakh by December 2023

Urban Ladder becomes profitable, doubles revenues to Rs 433.97 Cr in FY19

Urban Ladder has been narrowing its losses over the last two fiscal years. In FY18, the furniture brand had reported a consolidated loss of Rs 117.32 crore, and before that, it had reported a loss of Rs 161.17 crore in FY16.

[Funding alert] Urban Ladder raises Rs 15 Cr from SAIF, Sequoia, Steadview Capital

Before this round, Urban Ladder had raised more than $112.8 million in funding. It counts SAIF Partners, Steadview Capital, Sequoia Capital, Ratan Tata, and Kalaari Capital among its investors.

Urban Ladder co-founder Rajiv Srivatsa calls it a day, steps down from leadership role

After eight years of building omnichannel furniture brand Urban Ladder, Co-founder and CTPO Rajiv Srivatsa has now called its quits at the startup.

India Furniture Market Report 2019 Featuring Nilkamal, Parin Furniture, Omfurn India, Century Plyboards India, Godrej Interio, Urban Ladder, Pepperfry

DUBLIN, June 26, 2019 /PRNewswire/ -- The "India Furniture Market By Industry Type (Organized, Un-Organized), Ordering Method (Online, Offline), Material Type, End Users (Residential/Home, Office, Hospitality), Products (Beds, Wardrobes/Storage, Sofas, Others), By Company" report has been ...
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Urban Ladder Frequently Asked Questions

  • When was Urban Ladder founded?

    Urban Ladder was founded in 2012.

  • Who are Urban Ladder key executives?

    Urban Ladder's key executives are Ashish Goel.

  • How many employees does Urban Ladder have?

    Urban Ladder has 558 employees.

  • Who are Urban Ladder competitors?

    Competitors of Urban Ladder include RH, American Furniture Warehouse and Kave Home.

  • Where is Urban Ladder headquarters?

    Urban Ladder headquarters is located at 1st, 2nd & 3rd Floor, No. 259 and 276 Amarjyothi, Basaveshwara HBCS Layout, Domlur, Bengaluru.

  • Where are Urban Ladder offices?

    Urban Ladder has an office in Bengaluru.

  • How many offices does Urban Ladder have?

    Urban Ladder has 1 office.