TVSquared

OverviewSuggest Edit

TVSquared specializes in TV attribution. It aims help brands, agencies, and networks to generate real-time performance insights to measure and optimize TV-driven response, maximize spend and improve local, national and global campaign effectiveness – whether it’s linear, OTT, VOD or more.

TypePrivate
Founded2012
HQEdinburgh, GB
Websitetvsquared.com
Employee Ratings4.7

Latest Updates

Employees (est.) (Jun 2021)106
Cybersecurity ratingBMore

Key People/Management at TVSquared

Calum Smeaton

Calum Smeaton

CEO & Founder
Holly McComb

Holly McComb

CFO
Blair Robertson

Blair Robertson

CTO
Jo Kinsella

Jo Kinsella

Chief Revenue Officer & EVP
Mike Mason

Mike Mason

Chief Commercial Officer
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TVSquared Office Locations

TVSquared has offices in Edinburgh, New York, Sydney, München and in 1 other location
Edinburgh, GB (HQ)
3 Lady Lawson St
Edinburgh, GB
1 Exchange Crescent Conference Square
Sydney, AU
Level 12/64 York St
München, DE
Ottostraße 21
New York, NY, US
1412 Broadway
Show all (6)

TVSquared Financials and Metrics

Summary Metrics

Founding Date

2012

TVSquared total Funding

$26.6 m

TVSquared latest funding size

$5.5 m

Time since last funding

2 years ago

TVSquared investors

TVSquared's latest funding round in May 2019 was reported to be $5.5 m. In total, TVSquared has raised $26.6 m
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TVSquared Revenue

Cash (31-Dec-2018)

2.2m
GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

52.9k519.9k254.1k1.5m2.2m

Accounts Receivable

145.0k89.5k103.0k402.3k272.8k

Current Assets

198.0k669.4k541.6k2.1m3.0m
FY, 2014

Financial Leverage

13.3 x
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TVSquared Cybersecurity Score

Cybersecurity ratingPremium dataset

B

85/100

SecurityScorecard logo

TVSquared Online and Social Media Presence

Embed Graph

TVSquared News and Updates

Calum Smeaton, CEO of TVSquared, on growing a successful UK AdTech firm and raising $12.5m

This week, we spoke with Calum Smeaton, CEO and co-founder of AdTech firm TVSquared. Smeaton spoke to us about revolutionising the advertising industry and how "measure and optimise" is his motto for success. The post Calum Smeaton, CEO of TVSquared, on growing a successful UK AdTech firm and raisin…

TVSquared Blogs

TVSquared Joins IAB Europe’s Transparency & Consent Framework

The post TVSquared Joins IAB Europe’s Transparency & Consent Framework appeared first on TVSquared.

The Travel Resurgence is Here (And Advertisers Need to be Ready)

The post The Travel Resurgence is Here (And Advertisers Need to be Ready) appeared first on TVSquared.

TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement & Attribution

The post TEGNA Selects TVSquared to Advance Cross-Platform, Closed-Loop Measurement & Attribution appeared first on TVSquared.

TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors

The post TVSquared Integrates Location Data to Link Cross-Platform TV Ads to Offline Consumer Behaviors appeared first on TVSquared.

SpotX Integrates TVSquared for Transparent, Real-Time, Global CTV Measurement & Attribution

The post SpotX Integrates TVSquared for Transparent, Real-Time, Global CTV Measurement & Attribution appeared first on TVSquared.

DTCs Learning from the Masters – Brand Building & Reach

The post DTCs Learning from the Masters – Brand Building & Reach appeared first on TVSquared.
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TVSquared Frequently Asked Questions

  • When was TVSquared founded?

    TVSquared was founded in 2012.

  • Who are TVSquared key executives?

    TVSquared's key executives are Calum Smeaton, Holly McComb and Blair Robertson.

  • How many employees does TVSquared have?

    TVSquared has 106 employees.

  • Who are TVSquared competitors?

    Competitors of TVSquared include TvadSync, Samba TV and Universal Avenue.

  • Where is TVSquared headquarters?

    TVSquared headquarters is located at 3 Lady Lawson St, Edinburgh.

  • Where are TVSquared offices?

    TVSquared has offices in Edinburgh, New York, Sydney, München and in 1 other location.

  • How many offices does TVSquared have?

    TVSquared has 6 offices.