TVSquared

OverviewSuggest Edit

TVSquared specializes in TV attribution. It aims help brands, agencies, and networks to generate real-time performance insights to measure and optimize TV-driven response, maximize spend and improve local, national and global campaign effectiveness – whether it’s linear, OTT, VOD or more.

TypePrivate
Founded2012
HQEdinburgh, GB
Websitetvsquared.com
Employee Ratings4.7

Latest Updates

Employees (est.) (May 2020)107

Key People/Management at TVSquared

Calum Smeaton

Calum Smeaton

CEO & Founder
Holly McComb

Holly McComb

CFO
Blair Robertson

Blair Robertson

CTO
Jo Kinsella

Jo Kinsella

Chief Revenue Officer & EVP
Mike Mason

Mike Mason

Chief Commercial Officer
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TVSquared Office Locations

TVSquared has offices in Edinburgh, Greater London, New York, Sydney and in 2 other locations
Edinburgh, GB (HQ)
3 Lady Lawson St
Greater London, GB
138 Holborn
Sydney, AU
Level 12/64 York St
München, DE
Oskar-von-Miller-Ring 20
New York, US
1412 Broadway
Show all (6)

TVSquared Financials and Metrics

Summary Metrics

Founding Date

2012

TVSquared total Funding

$26.6 m

TVSquared latest funding size

$5.50 m

Time since last funding

a year ago

TVSquared investors

TVSquared's latest funding round in May 2019 was reported to be $5.5 m. In total, TVSquared has raised $26.6 m
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TVSquared Revenue

Cash (31-Dec-2018)

2.2m
GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

52.9k519.9k254.1k1.5m2.2m

Accounts Receivable

145.0k89.5k103.0k402.3k272.8k

Current Assets

198.0k669.4k541.6k2.1m3.0m
Y, 2018

Financial Leverage

1.1 x
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TVSquared Online and Social Media Presence

Embed Graph

TVSquared News and Updates

Calum Smeaton, CEO of TVSquared, on growing a successful UK AdTech firm and raising $12.5m

This week, we spoke with Calum Smeaton, CEO and co-founder of AdTech firm TVSquared. Smeaton spoke to us about revolutionising the advertising industry and how "measure and optimise" is his motto for success. The post Calum Smeaton, CEO of TVSquared, on growing a successful UK AdTech firm and raisin…

TVSquared Blogs

TV Talk: Opening the Aperture to Think Broader About Diversity and Inclusion

The post TV Talk: Opening the Aperture to Think Broader About Diversity and Inclusion appeared first on TVSquared.

Ratings vs. Performance & the Changing Face of the TV Upfronts

The post Ratings vs. Performance & the Changing Face of the TV Upfronts appeared first on TVSquared.

TV Talk: The “Attention Stack” and What Data-Driven Really Means

The post TV Talk: The “Attention Stack” and What Data-Driven Really Means appeared first on TVSquared.

TV Talk: Home Sweet Home Office, with Effectv’s Andrea Zapata

The post TV Talk: Home Sweet Home Office, with Effectv’s Andrea Zapata appeared first on TVSquared.

Busting the Most Common OTT Myths—Part 2

The post Busting the Most Common OTT Myths—Part 2 appeared first on TVSquared.

MediaMath Partners with TVSquared to Deliver CTV Attribution

The post MediaMath Partners with TVSquared to Deliver CTV Attribution appeared first on TVSquared.
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TVSquared Frequently Asked Questions

  • When was TVSquared founded?

    TVSquared was founded in 2012.

  • Who are TVSquared key executives?

    TVSquared's key executives are Calum Smeaton, Holly McComb and Blair Robertson.

  • How many employees does TVSquared have?

    TVSquared has 107 employees.

  • Who are TVSquared competitors?

    Competitors of TVSquared include TvadSync, Samba TV and Extreme Reach.

  • Where is TVSquared headquarters?

    TVSquared headquarters is located at 3 Lady Lawson St, Edinburgh.

  • Where are TVSquared offices?

    TVSquared has offices in Edinburgh, Greater London, New York, Sydney and in 2 other locations.

  • How many offices does TVSquared have?

    TVSquared has 6 offices.