Samba TV

OverviewSuggest Edit

Samba TV is a smart TV apps publishing and advertising company that provides users with interactive TV experiences. The Company's proprietary technology is built directly into a TV or set-top box in order to facilitate the recognition of onscreen content, both live and time-shifted. It uses insights and data to enable TV content recommendations, better advertising models and viewership analytics that transform television for the better.
TypePrivate
Founded2008
HQSan Francisco, CA, US
Websitesamba.tv
Employee Ratings4.4
Overall CultureC

Latest Updates

Employees (est.) (Sept 2021)316(+3%)
Cybersecurity ratingDMore

Key People/Management at Samba TV

Ashwin Navin

Ashwin Navin

Chief Executive Officer
David Harrison

David Harrison

Chief Technology Officer
Michael Farrow

Michael Farrow

Chief Financial Officer
Aden Zaman

Aden Zaman

SVP of Strategy and Business Development
Chris Squire

Chris Squire

SVP and Head of Data Products
Alvir Navin

Alvir Navin

Co-Founder and VP of Operations
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Samba TV Office Locations

Samba TV has an office in San Francisco
San Francisco, CA, US (HQ)
118 King St #110, San Francisco
San Francisco, CA, US
123 Townsend St 5th Floor, San Francisco
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Samba TV Financials and Metrics

Summary Metrics

Founding Date

2008

Samba TV total Funding

$46.5 m

Samba TV latest funding size

$7.5 m

Time since last funding

3 years ago

Samba TV investors

Samba TV's latest funding round in April 2018 was reported to be $7.5 m. In total, Samba TV has raised $46.5 m
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Samba TV Cybersecurity Score

Cybersecurity ratingPremium dataset

D

69/100

SecurityScorecard logo

Samba TV Online and Social Media Presence

Embed Graph

Samba TV Company Culture

  • Overall Culture

    C

    72/100

  • CEO Rating

    A-

    80/100

  • Compensation

    C

    70/100

  • Diversity

    D+

    70/100

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Samba TV News and Updates

Samba TV Announces Partnership with PubMatic to Deliver TV Audience Targeting Capability in Omniscreen Programmatic Advertising Supply

Partnership Will Serve Programmatic Advertisers Across Four of Europe’s Largest Advertising Markets Partnership Will Serve Programmatic Advertisers Across Four of Europe’s Largest Advertising Markets

Comscore Achieves Global Connected TV Footprint with New Samba TV Partnership

RESTON, Va., Sept. 21, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced its expanded TV measurement footprint driven by a new partnership with Samba TV, one of the leading cross-screen...

An M&A expert predicts 2020 will be a big deal for tech deals, with Tubi TV being snapped up and Samba TV getting sold

Adtech companies view TV as the next big area of growth, and this year has seen deals from Roku, Viacom, and LiveRamp take place to capture an increasing amount of ad dollars. Elgin Thompson, managing director of technology investment banking at JMP Securities, predicted that 2020 would be another…

Samba TV Acquires Wove, Expanding the Industry’s leading Connected TV Advertising and Technology Stack

SAN FRANCISCO, Oct. 03, 2019 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for a…

Samba TV is acquiring a startup that helps direct-to-consumer brands like Parachute and Plated swap data to improve TV ad targeting

Ad-tech firm Samba TV has acquired Wove to help advertisers use first-party data in targeting and measuring TV ads. Wove, which works with direct-to-consumer brands like Frey, Plated, and Parachute, helps advertisers anonymously share data that's used for ad targeting in email and social media cam…

Samba TV books $30 mln Series B

San Francisco-based Samba TV, a TV audience platform provider, has secured $30 million in Series B financing. Union Grove Venture Partners led the round with participation from Disney, Interpublic Group, MDC Ventures, Time Warner, A+E Networks, TGM, Draper Associates and Ambition VC.

Samba TV Blogs

Strategies for getting the most from 2021 Upfronts

The TV Upfronts have kicked off and, for the second year in a row, they are virtual. Instead of showing up live and in person to the week-long event in New York City, you can once again stream them conveniently from wherever you are on whichever device you choose. It looks a lot like the current TV …

Diversity in TV has a long way to go: A look at how representation drives viewership

Representation has been an ongoing conversation in Hollywood and one that rightfully demands continued attention. Part of that conversation includes the fact that if viewing audiences are of interest to advertisers and publishers, then more TV networks will likely invest in a specific type of progra…

Female-led Programming Draws Diverse Audiences, So Will Studios Invest More In This Content?

Representation has been an ongoing conversation in Hollywood and one that rightfully demands continued attention. Part of that conversation includes the fact that if viewing audiences are of interest to advertisers and publishers, then more TV networks will likely invest in a specific type of progra…

GUEST POST: Privacy Manager Consumer Interface Represents a Milestone for Connected TVs

Samba TV, a global leader in television data and omniscreen measurement, today rolled out the Smart TV Privacy Manager, an on-screen privacy solution that consumers access through their TV settings menu and can use to make choices to control the collection and use of their household’s personal data.…

Ask a Samba TV Expert: Seven 2021 Predictions from Samba TV Co-Founder and CEO Ashwin Navin

2020 was a year that dramatically changed our world and saw the entire globe collectively sheltering at home to escape the pandemic. As a result, viewership and the industries it touches nimbly navigated these changes throughout the year and have brought about lasting impact into 2021. Samba TV’s Co…

Ask a Samba TV Expert: Introducing Innovative AI-driven Picture Quality Technology for Movies, Live Sports, and Video Games: Samba TV Picture Perfect

This week, Samba TV announced its groundbreaking AI-powered Picture Perfect℠ technology to optimize picture quality in real-time. As part of Samba TV’s mission is to create a better viewing experience for everyone, this innovative technology is an important element of this cornerstone. The post Ask …
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Samba TV Frequently Asked Questions

  • When was Samba TV founded?

    Samba TV was founded in 2008.

  • Who are Samba TV key executives?

    Samba TV's key executives are Ashwin Navin, David Harrison and Michael Farrow.

  • How many employees does Samba TV have?

    Samba TV has 316 employees.

  • Who are Samba TV competitors?

    Competitors of Samba TV include TvadSync, Kaltura and TVSquared.

  • Where is Samba TV headquarters?

    Samba TV headquarters is located at 118 King St #110, San Francisco, San Francisco.

  • Where are Samba TV offices?

    Samba TV has an office in San Francisco.

  • How many offices does Samba TV have?

    Samba TV has 2 offices.