Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities.
Type
Private
HQ
Westminster, US
Founded
2002
Size (employees)
33 (est)-5%
TruEffect was founded in 2002 and is headquartered in Westminster, US
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Key People/Management at TruEffect

Martin Smith

Martin Smith

Senior Vice President, Solutions and Development

TruEffect Office Locations

TruEffect has offices in Westminster and New York
Westminster, US (HQ)
300 10170 Church Ranch Way
New York, US
47 85 Broad St
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TruEffect Financials and Metrics

Summary Metrics

Founding Date

2002

Total Funding

$14.5 m

Latest funding size

$5 m

Time since last funding

4 years ago
TruEffect's latest funding round in July 2014 was reported to be $5 m. In total, TruEffect has raised $14.5 m
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TruEffect Online and Social Media Presence

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