TruEffect

Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities.
Type
Private
HQ
Westminster, US
Founded
2002
Employees
56 (est)-1%
TruEffect was founded in 2002 and is headquartered in Westminster, US

Key People at TruEffect

Martin Smith

Martin Smith

Senior Vice President, Solutions and Development
Darryl La Rue

Darryl La Rue

Chief Operating Officer
Liz Gasper

Liz Gasper

Chief Financial Officer
Finnegan Faldi

Finnegan Faldi

CEO and President
Rob Rust

Rob Rust

Vice President, Engineering
Tim Mayer

Tim Mayer

Chief Marketing Officer

TruEffect Locations

Westminster, US
New York, US

TruEffect Metrics

TruEffect Summary

Founding Date

2002

Total Funding

$14.5 M

Latest funding size

$5 M

Time since last funding

over 2 years
TruEffect's latest funding round of $5 M was in July 2014. In total, TruEffect has raised $14.5 M.
13% of current employees of TruEffect are female and 87% are male.

TruEffect Online Presence

TruEffect Company Life