True & Co is an online lingerie company. The Company uses a questionnaire and associated algorithm to recommend bra sizes to customers. The company sells bras from other lingerie lines, as well as from its own branded collection.

Parent CompanyPVH
HQSan Francisco, CA, US
Cybersecurity ratingAMore
True & Co was founded in 2012 and is headquartered in San Francisco, CA, US

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Key People/Management at True & Co

Michelle Lam

Michelle Lam

CEO, Co-Founder
Beatrice Pang

Beatrice Pang

Head of Operations
Anda Pho

Anda Pho

Head of Marketing
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True & Co Office Locations

True & Co has an office in San Francisco
San Francisco, CA, US (HQ)
291 Geary St #200, San Francisco
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True & Co Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$6 m


In total, True & Co had raised $6 m. True & Co is a subsidiary of PVH

True & Co Cybersecurity Score

Cybersecurity ratingPremium dataset



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True & Co Online and Social Media Presence

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True & Co Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



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True & Co Frequently Asked Questions

  • When was True & Co founded?

    True & Co was founded in 2012.

  • Who are True & Co key executives?

    True & Co's key executives are Michelle Lam, Beatrice Pang and Anda Pho.

  • How many employees does True & Co have?

    True & Co has 11 employees.

  • Who are True & Co competitors?

    Competitors of True & Co include ThirdLove, Spoke London and GoRootz.

  • Where is True & Co headquarters?

    True & Co headquarters is located at 291 Geary St #200, San Francisco, San Francisco.

  • Where are True & Co offices?

    True & Co has an office in San Francisco.

  • How many offices does True & Co have?

    True & Co has 1 office.