OverviewSuggest Edit

ThirdLove is a company producing and selling bras, underwear, loungewear and nightwear. It offers trademarked half cup sizing. The Company develops a mobile app allowing women to measure themselves at home. It also uses a technology referred to as Fit Finder which combines machine learning algorithms and customer feedback to select the bra size.

HQSan Francisco, US
Employee Ratings2.7
Culture scoreB

Latest Updates

Employees (est.) (May 2020)232(-14%)

Key People/Management at ThirdLove

Tricia Gugler

Tricia Gugler

VP Finance
Kim Larsen

Kim Larsen

VP of Data
Heidi Zak

Heidi Zak

Co-Founder, Co-CEO
David Spector

David Spector

Co-Founder, Co-CEO
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ThirdLove Office Locations

ThirdLove has offices in San Francisco, Chico, Córdoba and Hong Kong
San Francisco, US (HQ)
555 19th St, San Francisco
Chico, US
298 Airpark Blvd
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ThirdLove Financials and Metrics

ThirdLove Online and Social Media Presence

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ThirdLove Company Culture

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ThirdLove News and Updates

We went bra shopping at the first store for ThirdLove, the startup taking on Victoria's Secret — here's what it was like

ThirdLove opened its first physical store on Wednesday in New York City, allowing shoppers to try on bras from the previously online-only retailer. We visited the pop-up — which is open now through the end of the year — and talked to ThirdLove cofounder Heidi Zak about the company's decision to w…

Online Bra Destination ThirdLove Opens Concept Store in New York

As body-positive lingerie industry makes further strides amid zeitgeist of inclusiveness.

Victoria’s Secret Online Rival ThirdLove Tests First Real Store

Victoria’s Secret Online Rival ThirdLove Tests First Real Store

ThirdLove founder reveals why the company spoke out against Victoria's Secret after one of its parent company's execs made controversial comments about transgender and plus-size models (LB)

ThirdLove ran a full-page ad in The New York Times in November, slamming Victoria's Secret after an executive at the lingerie brand's parent company made controversial comments about transgender and plus-size models in an interview with Vogue. The ad, which was structured as an open letter from Th…

Tim Armstrong and Katie Couric among investors in latest $55 million round of funding for ThirdLove

ThirdLove, the privately-held women's underwear company, announced the completion of a $55 million round of funding with investors including Tim Armstrong, the former CEO of Oath and AOL, journalist Katie Couric, and Susan Wojcicki, CEO of YouTube, among the investors. ThirdLove Chief Executive Heid…
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ThirdLove Blogs

Say Goodbye to Panty Lines

Our Comfort Stretch Underwear Collection    Smooth, sleek, and beautifully simple, our Comfort Stretch Underwear is made for a second-skin fit that feels like nothing, only more comfortable. A no show underwear designed to eliminate panty lines, our Comfort Stretch Collection is stitch-free with smo…

How to Measure Bra Size the ThirdLove Way

Traditional bra sizes explained and how you can find your perfect fit.  80% of women are wearing the wrong bra size, but a lot of that has to do with the understanding of bra size and measurement remaining a mystery— which is completely unnecessary. We are leveraging our bra expertise to break this …

Why Allie Lindenmuth Is Dedicated to Maternity Activewear

When Allie Lindenmuth became pregnant in 2016, she found it nearly impossible to find high-quality maternity and postpartum workout gear for active moms like herself. After seeing this gap in the market, Allie’s idea for Anook Athletics was born. Inspired by her mission to support mamas on the move,…

Protected: How to Tell the Difference Between Different Types of Bras

There is no excerpt because this is a protected post.

Parenting Tips From Real Parents

ThirdLove Parents Share Their Tried-and-True Advice “My five-year-old told me that I need to take more photos of her. When I asked why, she said it’s because she’s much older than her sister and will die first so her sister will probably want to look at pictures of her after she dies — she currently…

Soles4Souls: How an Item Becomes an Opportunity

A Soles4Souls x ThirdLove Partnership Story For some of us, getting dressed every day is something we take for granted. What if we couldn’t do it? What if you actually had nothing to wear, to the point where you weren’t allowed at your job or school. Dressing for the opportunities you want, and need…
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ThirdLove Frequently Asked Questions

  • When was ThirdLove founded?

    ThirdLove was founded in 2013.

  • Who are ThirdLove key executives?

    ThirdLove's key executives are Tricia Gugler, Kim Larsen and Heidi Zak.

  • How many employees does ThirdLove have?

    ThirdLove has 232 employees.

  • Who are ThirdLove competitors?

    Competitors of ThirdLove include Victoria's Secret, Adore Me and True & Co.

  • Where is ThirdLove headquarters?

    ThirdLove headquarters is located at 555 19th St, San Francisco, San Francisco.

  • Where are ThirdLove offices?

    ThirdLove has offices in San Francisco, Chico, Córdoba and Hong Kong.

  • How many offices does ThirdLove have?

    ThirdLove has 4 offices.