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ThirdLove is a company producing and selling bras, underwear, loungewear and nightwear. It offers trademarked half cup sizing and a mobile app allowing women to measure themselves at home. The Company also uses a technology referred to as Fit Finder which combines machine learning algorithms and customer feedback to select the best bra size.

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HQSan Francisco, US
Employee Ratings4.3

Latest Updates

Employees (est.) (Feb 2019)248(+16%)

Key People/Management at ThirdLove

Tricia Gugler

Tricia Gugler

VP Finance
Kim Larsen

Kim Larsen

VP of Data
Heidi Zak

Heidi Zak

Co-Founder, Co-CEO
David Spector

David Spector

Co-Founder, Co-CEO
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ThirdLove Office Locations

ThirdLove has offices in San Francisco, Chico, Hong Kong and Córdoba
San Francisco, US (HQ)
555 19th St
Chico, US
298-200 Airpark Blvd
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ThirdLove Online and Social Media Presence

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ThirdLove News and Updates

ThirdLove has launched a new $68 cotton T-shirt bra after 2 years of development — here's what we thought after putting it to the test

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. ThirdLove, a digitally native startup known for inventing half-cup sizes, has recently released its first-ever cotton collection. Five …

'Your show may be a "fantasy" but we live in reality': Lingerie startup ThirdLove slams Victoria's Secret exec in full-page New York Times ad (LB)

ThirdLove ran a full-page ad in The New York Times this weekend slamming Victoria's Secret after one of its parent company's executives made controversial comments about transgender and plus-size models in a recent interview with Vogue.  The ad, which was structured as an open letter from ThirdLo…

Victoria’s Secret threw shade at ThirdLove, and CEO Heidi Zak had the perfect response

ThirdLove’s CEO took out a full page New York Times ad aimed at Victoria’s Secret. Nobody puts ThirdLove in the corner.Read Full Story

3 Invaluable Resources Every Woman Needs as an Entrepreneur

I don't suggest spending all of your time with other women.

Watch Out for These 3 Challenges While Scaling a Rapid-Growth Startup

The strategies that make you successful in the beginning don't necessarily help you scale.

The Key to Building Meaningful Business Partnerships Is to Make It Personal -- Here's How

Everyone benefits from a little face-to-face time.
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ThirdLove Blogs

Slipping Bra Straps? We Can Help

Dealing with slipping bra straps is like having a bad case of hiccups: at first, it’s just a little annoying. But (hic) you’ve got this (hic). You’re (hic) strong. Sure, it would be nice to (hic) be able to finish a sentence and move on with your life, but (hic) you can deal. Then, just when you th…

Introducing Our First Signature Lace Collection

The perfect lace didn’t exist — until we made it ourselves. Presenting Everyday Lace, a new and original collection of lace reinvented for your everyday. For the first time, we developed our very own signature lace; delicate with modern, architectural styling. At ThirdLove, we thoughtfully design …

Founder Friday: How a Dating Mentality Helps Me Hire Star Employees, with Heidi Zak

As a #ByWomenForWomen company, we love celebrating brands that are led by fellow female founders. Our new series, Founder Friday, is a chance to get to know some of these standout women, including our very own Heidi Zak! Over 10,000 applications were submitted to ThirdLove last year, and I personal…

#ThirdLoveStories: Katie Sturino

As a company that’s by women, for women, we’re constantly seeking new ways to spotlight stellar females who inspire us. This series is an opportunity to celebrate the ThirdLove community and share their incredible stories. Meet Katie Sturino, the blogger behind The 12ish Style, founder of Megababe …

So, What Exactly Is a T-Shirt Bra?

You've got your pushup bra, your balconette bra, your full coverage bra, and the list goes on. With so many different styles designed for different purposes, it's hard to keep track of which bra does what. But the one bra that's probably the most important essential in your wardrobe is your t-shirt…

7 Bra Facts That Will Surprise You

At ThirdLove, data rules everything around us. It affects how we develop products, create the customer journey, and make just about any of our business decisions. Most of our insights come from Fit Finder, which has provided over 600 million data points to help us create the best-fitting bras. But o…
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ThirdLove Company Life and Culture

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ThirdLove Frequently Asked Questions

  • When was ThirdLove founded?

    ThirdLove was founded in 2013.

  • Who are ThirdLove key executives?

    ThirdLove's key executives are Tricia Gugler, Kim Larsen and Heidi Zak.

  • How many employees does ThirdLove have?

    ThirdLove has 248 employees.

  • Who are ThirdLove competitors?

    Competitors of ThirdLove include True & Co, Adore Me and Victoria's Secret.

  • Where is ThirdLove headquarters?

    ThirdLove headquarters is located at 555 19th St, San Francisco.

  • Where are ThirdLove offices?

    ThirdLove has offices in San Francisco, Chico, Hong Kong and Córdoba.

  • How many offices does ThirdLove have?

    ThirdLove has 4 offices.