OverviewSuggest Edit

ThirdLove is a company producing and selling bras, underwear, loungewear and nightwear. It offers trademarked half cup sizing. The Company develops a mobile app allowing women to measure themselves at home. It also uses a technology referred to as Fit Finder which combines machine learning algorithms and customer feedback to select the bra size.

HQSan Francisco, CA, US
Employee Ratings3.9
Overall CultureB-

Latest Updates

Employees (est.) (Sept 2021)210(+2%)
Job Openings26
Cybersecurity ratingBMore

Key People/Management at ThirdLove

Tricia Gugler

Tricia Gugler

VP Finance
Kim Larsen

Kim Larsen

VP of Data
Heidi Zak

Heidi Zak

Co-Founder, Co-CEO
David Spector

David Spector

Co-Founder, Co-CEO
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ThirdLove Office Locations

ThirdLove has offices in San Francisco, Chico, Córdoba and Hong Kong
San Francisco, CA, US (HQ)
555 19th St, San Francisco
Chico, CA, US
298 Airpark Blvd
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ThirdLove Financials and Metrics

Summary Metrics

Founding Date


ThirdLove total Funding

$68.6 m

ThirdLove latest funding size

$55 m

Time since last funding

3 years ago

ThirdLove investors

ThirdLove's latest funding round in February 2019 was reported to be $55 m. In total, ThirdLove has raised $68.6 m. ThirdLove's latest valuation is reported to be $750 m.
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ThirdLove Revenue

Market valuation

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ThirdLove Cybersecurity Score

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ThirdLove Online and Social Media Presence

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ThirdLove Company Culture

  • Overall Culture



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ThirdLove News and Updates

Bosom Besties Rebrands as Fit Finder AI and Files IP Protection While ThirdLove Upgrades Its Quiz

SALT LAKE CITY, May 19, 2021 /PRNewswire/ -- Fit Finder AI, an emerging apparel artificial intelligence company, is poised to augment the retail sector by innovating product discovery and fit, while decreasing returns for its customers. Fit Finder AI has been busy building a robust...

ThirdLove CEO reveals how data from more than 17 million shoppers inspired the lingerie startup's new virtual fitting room

Summary List PlacementThirdLove — best known for its unabashed efforts to put Victoria's Secret out of business — recently launched data-based technology tools designed to bolster sales and grow newer category offerings on its website. The buzzy lingerie startup compiled data from more than 17.6 m…

ThirdLove founder Heidi Zak, who left her job at Google to launch her DTC bra startup, shares the question to ask before starting a business

Summary List Placement "A business is like having a child," said Heidi Zak. Zak is the CEO and cofounder, along with her husband Dave Spector, of bra company ThirdLove. In 2012, Zak left her position as a Google senior marketing manager to found her startup. Zak (who, by the way, has two human chil…

We went bra shopping at the first store for ThirdLove, the startup taking on Victoria's Secret — here's what it was like

ThirdLove opened its first physical store on Wednesday in New York City, allowing shoppers to try on bras from the previously online-only retailer. We visited the pop-up — which is open now through the end of the year — and talked to ThirdLove cofounder Heidi Zak about the company's decision to w…

Online Bra Destination ThirdLove Opens Concept Store in New York

As body-positive lingerie industry makes further strides amid zeitgeist of inclusiveness.

Victoria’s Secret Online Rival ThirdLove Tests First Real Store

Victoria’s Secret Online Rival ThirdLove Tests First Real Store
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ThirdLove Blogs

Meet TexAid: Our Upcycling Partner

We are proud to share our partnership with TexAid, a global leader in sustainable solutions for used textiles who is giving well-loved bras an afterlife.  About TexAid  Headquartered in Switzerland, TexAid facilities span Germany, Austria, Spain, Bulgaria, Hungary, Morocco, and the United States. An…

Better Together for Inclusive Sizes

Sizes DD and over? We got you.  Better bras meets inclusive personal styling service (sizes 10–32), we’ve teamed up with Dia & Co to solve second layer style problems starting at the first layer.   Second layer problem: Uncomfortable lumps and bumps.  First layer solution: Straps digging into sh…

Turning a Spark into a Flame

We ventured on a scent odyssey with the second recipient of the TL Effect. Back in March, Tiffany M. Griffin, CO-Founder of Bright Black, was announced as the second recipient of the TL Effect, a program created to help foster the success of early-stage, consumer-focused companies led by women of co…

ThirdLove’s Everyday Model Search

Every day, we hear from countless people that they have never seen a model that looks like them. Let’s change that. We’re searching for an iconic ThirdLove customer that embodies the essence of our brand to star in the upcoming Fall campaign. Do you question the status quo? Go against the grain? Bel…

Save Turtles by Donating Your Old Bras

Who knew bras and turtles could be such a match? Thousands of turtles are injured every year due to car and boating accidents. The Carolina Waterfowl Rescue is a non-profit wildlife rescue organization that takes in these injured turtles (along with other animals) to offer them care, sanctuary and r…

Meet Lounge by ThirdLove

Technically speaking, these are loungewear sets for women. But actually, they are clothes that you can Wear. Everywhere. We’re taking our signature comfort to the next layer with luxe, chilled out, I-could-fall-asleep-right-here soft loungewear. Are comfy clothes the only thing you’re wearing right …
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ThirdLove Frequently Asked Questions

  • When was ThirdLove founded?

    ThirdLove was founded in 2013.

  • Who are ThirdLove key executives?

    ThirdLove's key executives are Tricia Gugler, Kim Larsen and Heidi Zak.

  • How many employees does ThirdLove have?

    ThirdLove has 210 employees.

  • Who are ThirdLove competitors?

    Competitors of ThirdLove include Victoria's Secret, Adore Me and True & Co.

  • Where is ThirdLove headquarters?

    ThirdLove headquarters is located at 555 19th St, San Francisco, San Francisco.

  • Where are ThirdLove offices?

    ThirdLove has offices in San Francisco, Chico, Córdoba and Hong Kong.

  • How many offices does ThirdLove have?

    ThirdLove has 4 offices.