OverviewSuggest Edit

ThirdLove is a company producing and selling bras, underwear, loungewear and nightwear. It offers trademarked half cup sizing. The Company develops a mobile app allowing women to measure themselves at home. It also uses a technology referred to as Fit Finder which combines machine learning algorithms and customer feedback to select the bra size.

HQSan Francisco, CA, US
Employee Ratings3.2
Overall CultureB

Latest Updates

Employees (est.) (Jan 2021)200
Cybersecurity ratingBMore

Key People/Management at ThirdLove

Tricia Gugler

Tricia Gugler

VP Finance
Kim Larsen

Kim Larsen

VP of Data
Heidi Zak

Heidi Zak

Co-Founder, Co-CEO
David Spector

David Spector

Co-Founder, Co-CEO
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ThirdLove Office Locations

ThirdLove has offices in San Francisco, Chico, Córdoba and Hong Kong
San Francisco, CA, US (HQ)
555 19th St, San Francisco
Chico, CA, US
298 Airpark Blvd
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ThirdLove Financials and Metrics

Summary Metrics

Founding Date


ThirdLove total Funding

$68.6 m

ThirdLove latest funding size

$55 m

Time since last funding

2 years ago

ThirdLove investors

ThirdLove's latest funding round in February 2019 was reported to be $55 m. In total, ThirdLove has raised $68.6 m. ThirdLove's latest valuation is reported to be $750 m.
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ThirdLove Revenue

Market valuation

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ThirdLove Cybersecurity Score

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ThirdLove Online and Social Media Presence

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ThirdLove Company Culture

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ThirdLove News and Updates

ThirdLove founder Heidi Zak, who left her job at Google to launch her DTC bra startup, shares the question to ask before starting a business

Summary List Placement "A business is like having a child," said Heidi Zak. Zak is the CEO and cofounder, along with her husband Dave Spector, of bra company ThirdLove. In 2012, Zak left her position as a Google senior marketing manager to found her startup. Zak (who, by the way, has two human chil…

We went bra shopping at the first store for ThirdLove, the startup taking on Victoria's Secret — here's what it was like

ThirdLove opened its first physical store on Wednesday in New York City, allowing shoppers to try on bras from the previously online-only retailer. We visited the pop-up — which is open now through the end of the year — and talked to ThirdLove cofounder Heidi Zak about the company's decision to w…

Online Bra Destination ThirdLove Opens Concept Store in New York

As body-positive lingerie industry makes further strides amid zeitgeist of inclusiveness.

Victoria’s Secret Online Rival ThirdLove Tests First Real Store

Victoria’s Secret Online Rival ThirdLove Tests First Real Store

ThirdLove founder reveals why the company spoke out against Victoria's Secret after one of its parent company's execs made controversial comments about transgender and plus-size models (LB)

ThirdLove ran a full-page ad in The New York Times in November, slamming Victoria's Secret after an executive at the lingerie brand's parent company made controversial comments about transgender and plus-size models in an interview with Vogue. The ad, which was structured as an open letter from Th…
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ThirdLove Blogs

Arah Sims Says 2021 Is Already Filled with Good News

Music to our ears. “Just knowing that these things have been happening to me, it’s been great validation and encouragement for me to continue.” As her TL Effect journey comes to a close, Arah Sims looks back on her “Aha!” moments and her future plans for Kyütee — think new collabs, influencer partne…

Arah Sims Wants Your Nails to Make a Statement

With her TL Effect journey officially underway, Arah Sims took a moment to share her initial feelings of excitement, anticipation and overall enthusiasm for the road ahead.     After her first mentor meeting with CEO and Founder Heidi, Arah is starting to formulate her strategy for building out the …

Meet Arah Sims: First Recipient of the TL Effect

“Women of color are prolific entrepreneurs, but there’s a huge gap between that participation in entrepreneurship and the access to the capital that’s needed to scale and grow those businesses.” Said beautifully by our very own Veronique Powell, we started the TL Effect to solve for the imbalance am…

Supporting You This Breast Cancer Awareness Month

October is Breast Cancer Awareness month, and here at ThirdLove, we’re taking time to help raise awareness and share valuable resources so you can get the support you need. Read on to learn more about early detection, treatment centers, and support networks in your community, and of course, consult …

Let’s Talk About Herstory

Throughout history, women have continued to step up in the face of uncertainty to lead society forward. Today is no different — We can do it. We have done it. We are doing it.  As American soldiers fought abroad during WWII, women on the U.S. Home Front joined the labor force, filling vacant jobs pr…

Where Are They Now: Nadia Boujarwah of Dia & Co

In honor of Women’s Equality Day, we are celebrating strong women doing amazing things by catching up with some of our favorite trailblazers. It is a rare thing when you come across a brand that embodies the change you want to see in the world: enter, Dia & Co. After checking in with Founder Nad…
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ThirdLove Frequently Asked Questions

  • When was ThirdLove founded?

    ThirdLove was founded in 2013.

  • Who are ThirdLove key executives?

    ThirdLove's key executives are Tricia Gugler, Kim Larsen and Heidi Zak.

  • How many employees does ThirdLove have?

    ThirdLove has 200 employees.

  • Who are ThirdLove competitors?

    Competitors of ThirdLove include Victoria's Secret, Adore Me and True & Co.

  • Where is ThirdLove headquarters?

    ThirdLove headquarters is located at 555 19th St, San Francisco, San Francisco.

  • Where are ThirdLove offices?

    ThirdLove has offices in San Francisco, Chico, Córdoba and Hong Kong.

  • How many offices does ThirdLove have?

    ThirdLove has 4 offices.