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Tracx is the leading social business cloud empowering enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world’s most respected and leading brands such as BMW, Kraft Foods, and Rolex rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London.
TypePrivate
Founded2009
HQNew York, NY, US
Websitetracx.com
Employee Ratings3.2
Overall CultureF

Latest Updates

Employees (est.) (Jul 2021)14
Cybersecurity ratingBMore

Key People/Management at Tracx

Rick Rudman

Rick Rudman

Chairman, Tracx
Gary Golding

Gary Golding

Partner, Edison
Jason Tagler

Jason Tagler

Partner, Camden
Bill Strathmann

Bill Strathmann

CEO, Network for Good
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Tracx Office Locations

Tracx has an office in New York
New York, NY, US (HQ)
437 5th Ave
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Tracx Financials and Metrics

Summary Metrics

Founding Date

2009

Tracx total Funding

$38.4 m

Tracx latest funding size

$12.5 m

Time since last funding

5 years ago

Tracx investors

Tracx's latest funding round in January 2017 was reported to be $12.5 m. In total, Tracx has raised $38.4 m
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Tracx Cybersecurity Score

Cybersecurity ratingPremium dataset

B

86/100

SecurityScorecard logo

Tracx Online and Social Media Presence

Embed Graph

Tracx Company Culture

  • Overall Culture

    F

    39/100

  • CEO Rating

    F

    50/100

  • Compensation

    C-

    65/100

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Tracx Blogs

Customer Satisfaction in the UK and the Impact of COVID

Since the pandemic began, many businesses have reported a change in customer satisfaction. The uncertainty caused by prolonged lockdown periods has caused many customers to change their shopping habits. People looking for safety and ease have gotten used to online shopping. As a result, many busines…

How To Improve the ROI of Customer Experience

As a CX professional, you know that business success depends on the experience of your customers. Unfortunately, customer experience is, by definition, subjective. The impact of CX on business performance is hard to measure, so you’d be forgiven for thinking it’s impossible to track the ROI of custo…

Customer Journey Mapping: What It Means, and Why It’s Important

An introduction to customer journey mapping As a customer experience professional, you understand the importance of knowing your customer. Your customers interact with your organisation in a variety of ways. With the increasing complexity of interactions online and offline you’d think customer journ…

5 trends that will impact customer experience in 2021

Location-based businesses have been left in a precarious position thanks to the COVID-19 pandemic. While some retailers have been able to take their business online and continue to generate revenue, the majority of offline-first and venue-based businesses have been unable to offer a digital experien…

Tracx.com Domain Name Acquired by Chase Interaction

Company Plans to Scale Innovative Contactless Customer Experience Solution Chase Interaction Ltd. announced today that it has acquired the domain name tracx.com, and intends to scale its customer experience platform under the brand TRACX, which reflects it’s ambition of offering a best-in-class solu…

Tracx Launches New Product Designed Around Customers’ Time, Priorities

We’ve listened to our clients, and have been amazed at how they use our social media software to make product decisions, engage with their fans and improve their social customer service. We wanted to help them get these same things done, but faster. Because the one thing we heard when talking with o…

Tracx Frequently Asked Questions

  • When was Tracx founded?

    Tracx was founded in 2009.

  • Who are Tracx key executives?

    Tracx's key executives are Rick Rudman, Gary Golding and Jason Tagler.

  • How many employees does Tracx have?

    Tracx has 14 employees.

  • Who are Tracx competitors?

    Competitors of Tracx include Brandwatch, ClinCloud and Impero Software.

  • Where is Tracx headquarters?

    Tracx headquarters is located at 437 5th Ave, New York.

  • Where are Tracx offices?

    Tracx has an office in New York.

  • How many offices does Tracx have?

    Tracx has 1 office.