OverviewSuggest Edit

Tracx is the leading social business cloud empowering enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world’s most respected and leading brands such as BMW, Kraft Foods, and Rolex rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London.
TypePrivate
Founded2009
HQNew York, NY, US
Websitetracx.com
Employee Ratings3.3
Overall CultureF

Latest Updates

Employees (est.) (Apr 2022)13(-7%)
Cybersecurity ratingAMore
Discover new suppliers and conduct deeper comparison analysis with Craft for EnterpriseLearn more
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Key People/Management at Tracx

Rick Rudman

Rick Rudman

Chairman, Tracx
Gary Golding

Gary Golding

Partner, Edison
Jason Tagler

Jason Tagler

Partner, Camden
Bill Strathmann

Bill Strathmann

CEO, Network for Good
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Tracx Office Locations

Tracx has offices in New York and London
New York, NY, US (HQ)
437 5th Ave
London, GB
7 Bell Yard
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Tracx Financials and Metrics

Summary Metrics

Founding Date

2009

Tracx total Funding

$38.4 m

Tracx latest funding size

$12.5 m

Time since last funding

5 years ago

Tracx investors

Tracx's latest funding round in January 2017 was reported to be $12.5 m. In total, Tracx has raised $38.4 m
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Tracx Cybersecurity Score

Cybersecurity ratingPremium dataset

A

94/100

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Tracx Online and Social Media Presence

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Tracx Company Culture

  • Overall Culture

    F

    39/100

  • CEO Rating

    F

    50/100

  • Compensation

    C-

    65/100

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Tracx Blogs

Customer Feedback: How to get it, analyse it, and act on it

Customer feedback is important because it gives businesses a chance to be better. It can help you improve customer satisfaction, increase sales and grow your customer base. It can be used to make changes to products, services, processes or anything else that affects the customer experience. At TRACX…

How to Become a Mystery Shopper: Tips, Benefits, and FAQs

If you’re looking for a fun and flexible way to make some extra money, then becoming a mystery shopper may be the perfect gig for you! Keep reading to learn everything you need to know about how to become a mystery shopper. What is a mystery shopper? A mystery shopper, or secret shopper, is someone …

The Best Customer Experience Platforms Compared: SME and Enterprise (2022)

The best customer experience platforms make it easy to collect and analyse customer feedback in order to optimise sales and marketing efforts, and increase customer loyalty. In this post, we’ll look at some of the key enterprise players, including Qualtrics, Adobe, and Medallia. We’ll talk about wha…

5 Common Types of Customer Complaints and How to Handle Them Smoothly

No one likes to be on the receiving end of complaints. However, in the world of business,  it is important to deal with customer complaints. They can be a real teachable moment for those willing to pay attention.  Crucially, they can help a brand improve the customer experience they offer their cust…

Customer Loyalty: The Ultimate Guide to Customer Retention

Whether you’re a new business owner or have been doing this for years, there’s one thing that never changes: you need to be able to attract and retain customers. Customer loyalty is important. While some businesses (usually big ones) can afford to spend a ton on acquiring new customers, you need to …

24 powerful customer satisfaction survey questions (+ templates)

Customer feedback surveys are important because they give you an insight into what your customers are thinking and feeling. This information can help you make decisions about your product, your customer service, and your overall business strategy. Customer satisfaction surveys (CSAT) are an importan…
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Tracx Frequently Asked Questions

  • When was Tracx founded?

    Tracx was founded in 2009.

  • Who are Tracx key executives?

    Tracx's key executives are Rick Rudman, Gary Golding and Jason Tagler.

  • How many employees does Tracx have?

    Tracx has 13 employees.

  • Who are Tracx competitors?

    Competitors of Tracx include Brandwatch, MileIQ and Scalyr.

  • Where is Tracx headquarters?

    Tracx headquarters is located at 437 5th Ave, New York.

  • Where are Tracx offices?

    Tracx has offices in New York and London.

  • How many offices does Tracx have?

    Tracx has 2 offices.