Brandwatch (also known as Runtime Collective) is a company that develops a social media listening and analytics tools platform. It provides consumer data, image analysis, AI analyst, auto segmentation, consumer research, dashboards, and other features. The platform allows brands and companies to understand consumer insights, trends, influencers, and brand perception. The company caters to industries such as retail, technology, media and entertainment, pharma and healthcare, finance, etc.

Employee Rating

4More
TypeSubsidiary
Parent CompanyCision
HQBrighton, GB
Founded2007
Websitebrandwatch.com
Cybersecurity ratingCMore
Brandwatch was founded in 2007 and is headquartered in Brighton, GB
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Key People/Management at Brandwatch

Ulrik Larsen

Ulrik Larsen

President
Anders Kloster

Anders Kloster

Chief Operating Officer
Chris Bingham

Chris Bingham

Chief Technical Officer
Dan Freund

Dan Freund

Chief Revenue Officer
Katja Garrood

Katja Garrood

Chief Brand Officer
Michael Amsinck

Michael Amsinck

Chief Product Officer
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Brandwatch Office Locations

Brandwatch has offices in Brighton, London, Boston, New York and in 6 other locations
Brighton, GB (HQ)
Sovereign House Church Street, 1st Floor
London, GB
5, Blue Fin Bldg, 110 Southwark St
Sydney, AU
Level 3/20 Bond St
Paris, FR
92 Av. des Champs-Élysées
Berlin, DE
Bergmannstraße 5
Stuttgart, DE
Leuschnerstraße 12
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Brandwatch Financials and Metrics

Summary Metrics

Founding Date

2007

Total Funding

$61 m

Investors

In total, Brandwatch had raised $61 m. Brandwatch is a subsidiary of Cision

Brandwatch Revenue

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Brandwatch's revenue was reported to be £82.71 m in FY, 2019 which is a 68.7% increase from the previous period.
GBPFY, 2017FY, 2018FY, 2019

Revenue

35.9m49.0m82.7m

Revenue growth, %

23%37%69%

Cost of goods sold

10.8m16.4m27.1m

Gross profit

25.1m32.6m55.6m
GBPFY, 2017FY, 2018FY, 2019

Cash

7.9m2.7m240.6k

Accounts Receivable

5.7m18.9m17.3m

Prepaid Expenses

1.5m1.8m2.2m

Current Assets

17.0m29.2m26.3m
GBPFY, 2017FY, 2018FY, 2019

Net Income

(5.1m)(15.2m)(34.6m)

Depreciation and Amortization

2.8m10.0m33.5m

Accounts Payable

3.0m7.8m(4.8m)

Cash From Operating Activities

(43.9k)(3.9m)(4.1m)
GBPFY, 2017

Revenue/Employee

93.5k

Debt/Equity

0.3 x

Debt/Assets

0.1 x

Financial Leverage

2.7 x
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Brandwatch Operating Metrics

May, 2014Oct, 2015Jun, 2018Dec, 2020

Customers

1 k1.2 k1.2 k5 k

Sources

80 m80 m100 m

Average Daily Posts

496 m

Locations

710
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Brandwatch Acquisitions / Subsidiaries

Company NameDateDeal Size
QriouslyMarch 28, 2019
Crimson HexagonOctober 04, 2018
BuzzSumoOctober 11, 2017
PeerIndex LtdDecember 17, 2014£10 m
Soy GuapoDecember 17, 2014£10 m
Brandwatch GmbH
Brandwatch International (Australia) Pty Ltd
Brandwatch LLC
Brandwatch Pte Ltd
Buzzsumo LLC
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Brandwatch Revenue Breakdown

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Brandwatch revenue breakdown by geographic segment: 7.8% from APAC / Rest of World, 62.2% from Americas, 14.7% from Europe and 15.3% from United Kingdom

Brandwatch Cybersecurity Score

Cybersecurity ratingPremium dataset

C

76/100

SecurityScorecard logo

Brandwatch Online and Social Media Presence

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Brandwatch Company Culture

  • Overall Culture

    C

    68/100

  • CEO Rating

    C

    67/100

  • Compensation

    B

    74/100

  • Diversity

    D+

    63/100

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Brandwatch News and Updates

Brandwatch Acquires Influencer Marketing Platform, Paladin

NEW YORK, March 2, 2022 /PRNewswire/ -- Brandwatch, the world's premier social suite, today announced that it has entered into a definitive agreement to acquire Paladin, a comprehensive influencer marketing platform. This latest move enables complete, end-to-end influencer marketing...

Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant

Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a combined cash and shares deal. TechCrunch understands Brandwatch’s key executive team will be stayi…

Brandwatch Unveils Integrated Consumer Research Product at Annual User Conference

CHICAGO, May 8, 2019 /PRNewswire/ -- Today Brandwatch – the $100m leader in social intelligence – previewed its new Consumer Research flagship product to an audience of 500 brands just six months after its merger with Crimson Hexagon. The reveal took place at Brandwatch's annual Now You...

Brandwatch turns its war-chest on acquiring market research startup Qriously

In the past few years it’s become increasingly evident that while social media was a fantastic new way to get into the minds of people and understand what they thought in order to sell them things, you couldn’t just rely on the blathering of millions of people. You also had to literally ask them que…

Brandwatch & Crimson Hexagon Fusionnent

Deux leaders du marché de l'analyse de données fusionnent afin de créer de nouveaux produits menés par intelligence artificielle afin de vous aider à mieux comprendre vos consommateurs NEW YORK, 4 octobre 2018 /PRNewswire/ -- Aujourd'hui Brandwatch et Crimson Hexagon, deux principaux...

Brandwatch and Crimson Hexagon to merge into $100M social intelligence provider

Brandwatch and Crimson Hexagon Inc., two of the biggest players in the social media intelligence market, today revealed plans to merge into a single entity with annual recurring revenues of $100 million. The deal is expected to close by the end of the year. The combined company will launch under th…
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Brandwatch Frequently Asked Questions

  • When was Brandwatch founded?

    Brandwatch was founded in 2007.

  • Who are Brandwatch key executives?

    Brandwatch's key executives are Ulrik Larsen, Anders Kloster and Chris Bingham.

  • How many employees does Brandwatch have?

    Brandwatch has 699 employees.

  • What is Brandwatch revenue?

    Latest Brandwatch annual revenue is £82.7 m.

  • What is Brandwatch revenue per employee?

    Latest Brandwatch revenue per employee is £118.3 k.

  • Who are Brandwatch competitors?

    Competitors of Brandwatch include Stilingue, Yonder and Meltwater.

  • Where is Brandwatch headquarters?

    Brandwatch headquarters is located at Sovereign House Church Street, 1st Floor, Brighton.

  • Where are Brandwatch offices?

    Brandwatch has offices in Brighton, London, Boston, New York and in 6 other locations.

  • How many offices does Brandwatch have?

    Brandwatch has 10 offices.