Brandwatch

OverviewSuggest Edit

Brandwatch is an enterprise social intelligence company, allowing users to analyze and utilize conversations from across the social web. The company offers products that provide a suite of features to collect the necessary data and deliver insights, through graphing, categorization, geolocation, metadata, and other components. It provides Brandwatch Consumer Research, an archive of public consumer opinions analyzing data; Vizia, a platform distributes visually-engaging insights to the physical places where the action happens; and Brandwatch Audiences that identifies influencers, networks, and trends. The company also offers Developer APIs that connect its clients' data and insights to their systems.
TypePrivate
Founded2007
HQBrighton, GBMap
Websitebrandwatch.com
Employee Ratings3.6More
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Latest Updates

Employees (est.) (Jul 2020)506
Revenue (FY, 2018)£49 M(+37%)
Cybersecurity ratingCMore

Key People/Management at Brandwatch

Giles Palmer

Giles Palmer

CEO and Founder
Mark Heeley

Mark Heeley

Non-Executive Board Member
Will McInnes

Will McInnes

CMO
Michelle Vangel

Michelle Vangel

Global VP, Strategy and Insights
James Blackwell

James Blackwell

VP Product
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Brandwatch Office Locations

Brandwatch has offices in Brighton, London, Boston, New York and in 6 other locations
Brighton, GB (HQ)
Sovereign House Church Street, 1st Floor
London, GB
5, Blue Fin Bldg, 110 Southwark St
Sydney, AU
383 George St
Paris, FR
28 Rue de l'Amiral Hamelin
Berlin, DE
Stralauer Allee 6
Stuttgart, DE
Gutenbergstraße 77a
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Brandwatch Financials and Metrics

Summary Metrics

Founding Date

2007

Brandwatch total Funding

$64.7 m

Brandwatch latest funding size

$33 m

Time since last funding

5 years ago

Brandwatch investors

Nauta Capital, Highland Capital Partners, Durrants, Partech, Highland Europe
Brandwatch's latest funding round in October 2015 was reported to be $33 m. In total, Brandwatch has raised $64.7 m
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Brandwatch Revenue

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Brandwatch's revenue was reported to be £49.03 m in FY, 2018
GBP

Revenue (FY, 2018)

49.0m

Gross profit (FY, 2018)

32.6m

Gross profit margin (FY, 2018), %

66.6%

Net income (FY, 2018)

(15.2m)

EBIT (FY, 2018)

(16.9m)

Cash (31-Dec-2018)

2.7m
GBPFY, 2016FY, 2017FY, 2018

Revenue

29.1m35.9m49.0m

Revenue growth, %

31%23%

Cost of goods sold

9.2m10.8m16.4m

Gross profit

19.9m25.1m32.6m
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GBPFY, 2016FY, 2017FY, 2018

Cash

15.4m7.9m2.7m

Accounts Receivable

5.4m5.7m18.9m

Prepaid Expenses

1.1m1.5m

Inventories

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GBPFY, 2016FY, 2017

Net Income

(7.8m)(5.1m)

Depreciation and Amortization

2.2m2.8m

Accounts Payable

1.5m3.0m

Cash From Operating Activities

(3.3m)(43.9k)
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GBPFY, 2016

Revenue/Employee

83.2k

Debt/Equity

0.1 x

Financial Leverage

1.6 x
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Brandwatch Operating Metrics

Brandwatch's Customers was reported to be 1.2 k in Jun, 2018.
May, 2014Oct, 2015Jun, 2018

Customers

1 k1.20 k1.20 k

Sources

80 m80 m

Locations

7
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Brandwatch Acquisitions / Subsidiaries

Company NameDateDeal Size
QriouslyMarch 28, 2019
Crimson HexagonOctober 04, 2018
BuzzSumoOctober 11, 2017
Soy GuapoDecember 17, 2014£10 m
Brandwatch GmbH
Brandwatch LLC
Brandwatch Pte Ltd
Buzzsumo Limited
PeerIndex Ltd

Brandwatch Cybersecurity Score

Cybersecurity ratingPremium dataset

C

70/100

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Brandwatch Revenue Breakdown

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Brandwatch revenue breakdown by geographic segment: 49.2% from United States of America, 9.0% from APAC, 19.9% from Rest of Europe and 21.9% from United Kingdom

Brandwatch Online and Social Media Presence

Brandwatch's Trends

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Brandwatch News and Updates

May 08, 2019

Brandwatch Unveils Integrated Consumer Research Product at Annual User Conference

CHICAGO, May 8, 2019 /PRNewswire/ -- Today Brandwatch – the $100m leader in social intelligence – previewed its new Consumer Research flagship product to an audience of 500 brands just six months after its merger with Crimson Hexagon. The reveal took place at Brandwatch's annual Now You...
March 28, 2019

Brandwatch turns its war-chest on acquiring market research startup Qriously

In the past few years it’s become increasingly evident that while social media was a fantastic new way to get into the minds of people and understand what they thought in order to sell them things, you couldn’t just rely on the blathering of millions of people. You also had to literally ask them que…
October 04, 2018

Brandwatch & Crimson Hexagon Fusionnent

Deux leaders du marché de l'analyse de données fusionnent afin de créer de nouveaux produits menés par intelligence artificielle afin de vous aider à mieux comprendre vos consommateurs NEW YORK, 4 octobre 2018 /PRNewswire/ -- Aujourd'hui Brandwatch et Crimson Hexagon, deux principaux...
October 04, 2018

Brandwatch and Crimson Hexagon to merge into $100M social intelligence provider

Brandwatch and Crimson Hexagon Inc., two of the biggest players in the social media intelligence market, today revealed plans to merge into a single entity with annual recurring revenues of $100 million. The deal is expected to close by the end of the year. The combined company will launch under th…
October 04, 2018

Brandwatch & Crimson Hexagon Merge

NEW YORK, Oct. 4, 2018 /PRNewswire/ -- Today Brandwatch and Crimson Hexagon, two leaders in the social intelligence space, announce the signing of a merger agreement. This merger, expected to close in Q4, creates a c. $100 million annual recurring revenue business that will move forward...
October 04, 2018

Social intelligence platforms Brandwatch and Crimson Hexagon tp merge

Brandwatch — the UK-HQ’d social intelligence company which raised $65M from European VCs Nauta Capital, Highland Europe and Partech — is to merge with another leading player in the space, Crimson Hexagon. The merger, expected to close in Q4, will (say the companies) create a business with around $10…
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Brandwatch Blogs

June 10, 2020

Food and Drink: How Eating and Drinking Habits Have Changed

June 08, 2020

Introducing Data Upload API: 5 New Types of Data You Can Analyze in Brandwatch

June 01, 2020

How Do Price Changes Affect Consumer Perceptions?

May 29, 2020

Query Writing Just Got More Simple

May 28, 2020

Introducing Brandwatch Reviews: 5 Insights Every Marketer Needs

May 27, 2020

New Research Spells Big Trouble For Movie Theaters

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 Brandwatch Frequently Asked Questions

  • When was Brandwatch founded?

    Brandwatch was founded in 2007.

  • Who are Brandwatch key executives?

    Brandwatch's key executives are Giles Palmer, Mark Heeley and Will McInnes.

  • How many employees does Brandwatch have?

    Brandwatch has 506 employees.

  • What is Brandwatch revenue?

    Latest Brandwatch annual revenue is £49 m.

  • What is Brandwatch revenue per employee?

    Latest Brandwatch revenue per employee is £96.9 k.

  • Who are Brandwatch competitors?

    Competitors of Brandwatch include Meltwater, Tracx and Talkwalker.

  • Where is Brandwatch headquarters?

    Brandwatch headquarters is located at Sovereign House Church Street, 1st Floor, Brighton.

  • Where are Brandwatch offices?

    Brandwatch has offices in Brighton, London, Boston, New York and in 6 other locations.

  • How many offices does Brandwatch have?

    Brandwatch has 10 offices.