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Brandwatch

Technology business intelligence enterprise software social networks

Brandwatch is an enterprise social intelligence company, allowing users to analyze and utilize conversations from across the social web. The company offers products that provide a suite of features to collect the necessary data and deliver insights, through graphing, categorization, geolocation, metadata, and other components. It provides Brandwatch Consumer Research, an archive of public consumer opinions analyzing data; Vizia, a platform that distributes visually-engaging insights to the physical places where the action happens; and Brandwatch Audiences that identifies influencers, networks, and trends. The company also offers Developer APIs that connect its clients' data and insights to their systems.

Revenue(FY, 2019)

£82.7 M

Employee Rating

4.1More

Type	Subsidiary
Parent Company	Cision
HQ	Brighton, GB
Founded	2007
Website	brandwatch.com

Brandwatch was founded in 2007 and is headquartered in Brighton, GB

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Key People/Management at Brandwatch

Giles Palmer

CEO and Founder

Bex Carson

Chief Product Officer

Mark Heeley

Non-Executive Board Member

Chris Bingham

Chief Technical Officer

Dan Freund

Chief Revenue Officer

Dylan Marvin

Chief Legal Officer

Brandwatch Office Locations

Brandwatch has offices in Brighton, London, Boston, New York and in 6 other locations

Open Map View

Brighton, GB (HQ)

Sovereign House Church Street, 1st Floor

London, GB

5, Blue Fin Bldg, 110 Southwark St

Sydney, AU

383 George St

Paris, FR

92 Av. des Champs-Élysées

Berlin, DE

Stralauer Allee 6

Stuttgart, DE

Leuschnerstraße 12

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Brandwatch Financials and Metrics

Summary Metrics

Founding Date	2007
Total Funding	$61 m
Investors	Nauta Capital, Highland Capital Partners, Durrants, Partech, Highland Europe

In total, Brandwatch had raised $61 m. Brandwatch is a subsidiary of Cision

Brandwatch Revenue

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Brandwatch's revenue was reported to be £82.71 m in FY, 2019 which is a 68.7% increase from the previous period.

Income Statement

GBP	FY, 2017	FY, 2018	FY, 2019
Revenue	35.9m	49.0m	82.7m
Revenue growth, %	23%	37%	69%
Cost of goods sold	10.8m	16.4m	27.1m
Gross profit	25.1m	32.6m	55.6m

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Balance Sheet

GBP	FY, 2017	FY, 2018	FY, 2019
Cash	7.9m	2.7m	240.6k
Accounts Receivable	5.7m	18.9m	17.3m
Prepaid Expenses	1.5m	1.8m	2.2m
Current Assets	17.0m	29.2m	26.3m

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Cash Flow

GBP	FY, 2017	FY, 2018	FY, 2019
Net Income	(5.1m)	(15.2m)	(34.6m)
Depreciation and Amortization	2.8m	10.0m	33.5m
Accounts Payable	3.0m	7.8m	(4.8m)
Cash From Operating Activities	(43.9k)	(3.9m)	(4.1m)

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Ratios

GBP	FY, 2017
Revenue/Employee	93.5k
Debt/Equity	0.3 x
Debt/Assets	0.1 x
Financial Leverage	2.7 x

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Brandwatch Operating Metrics

	May, 2014	Oct, 2015	Jun, 2018	Dec, 2020
Customers	1 k	1.2 k	1.2 k	5 k
Sources	80 m	80 m		100 m
Average Daily Posts				496 m
Locations			7	10

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Brandwatch Acquisitions / Subsidiaries

Company Name	Date	Deal Size
Qriously	March 28, 2019
Crimson Hexagon	October 04, 2018
BuzzSumo	October 11, 2017
PeerIndex Ltd	December 17, 2014	£10 m
Soy Guapo	December 17, 2014	£10 m
Brandwatch GmbH
Brandwatch International (Australia) Pty Ltd
Brandwatch LLC
Brandwatch Pte Ltd
Buzzsumo LLC

Brandwatch Revenue Breakdown

Geographic Segment

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Brandwatch revenue breakdown by geographic segment: 62.2% from Americas, 7.8% from APAC / Rest of World, 15.3% from United Kingdom and 14.7% from Europe

Competitors

Marketing - Subsidiary

Mention

Technology - Subsidiary

Brandwatch Online and Social Media Presence

6 Months

Brandwatch has 35.77k Twitter Followers. The number of followers has decreased 0.3% quarter over quarter

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Twitter Engagement Stats for @Brandwatch

40.1k

Tweets

972

Following

35.8k

Followers

Tweets last 30 days

1.8

Avg. likes per Tweet

100%

Tweets with engagement

Overall Culture
C-
66/100
CEO Rating
D
60/100
Compensation
D-
51/100
Diversity
D
59/100

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Brandwatch News and Updates

February 26, 2021

Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant

Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a combined cash and shares deal. TechCrunch understands Brandwatch’s key executive team will be stayi…

May 08, 2019

Brandwatch Unveils Integrated Consumer Research Product at Annual User Conference

CHICAGO, May 8, 2019 /PRNewswire/ -- Today Brandwatch – the $100m leader in social intelligence – previewed its new Consumer Research flagship product to an audience of 500 brands just six months after its merger with Crimson Hexagon. The reveal took place at Brandwatch's annual Now You...

March 28, 2019

Brandwatch turns its war-chest on acquiring market research startup Qriously

In the past few years it’s become increasingly evident that while social media was a fantastic new way to get into the minds of people and understand what they thought in order to sell them things, you couldn’t just rely on the blathering of millions of people. You also had to literally ask them que…

October 04, 2018

Brandwatch & Crimson Hexagon Fusionnent

Deux leaders du marché de l'analyse de données fusionnent afin de créer de nouveaux produits menés par intelligence artificielle afin de vous aider à mieux comprendre vos consommateurs NEW YORK, 4 octobre 2018 /PRNewswire/ -- Aujourd'hui Brandwatch et Crimson Hexagon, deux principaux...

October 04, 2018

Brandwatch and Crimson Hexagon to merge into $100M social intelligence provider

Brandwatch and Crimson Hexagon Inc., two of the biggest players in the social media intelligence market, today revealed plans to merge into a single entity with annual recurring revenues of $100 million. The deal is expected to close by the end of the year. The combined company will launch under th…

October 04, 2018

Brandwatch & Crimson Hexagon Merge

NEW YORK, Oct. 4, 2018 /PRNewswire/ -- Today Brandwatch and Crimson Hexagon, two leaders in the social intelligence space, announce the signing of a merger agreement. This merger, expected to close in Q4, creates a c. $100 million annual recurring revenue business that will move forward...

Brandwatch Blogs

July 20, 2021

When was Brandwatch founded?
Brandwatch was founded in 2007.
Who are Brandwatch key executives?
Brandwatch's key executives are Giles Palmer, Bex Carson and Mark Heeley.
How many employees does Brandwatch have?
Brandwatch has 524 employees.
What is Brandwatch revenue?
Latest Brandwatch annual revenue is £82.7 m.
What is Brandwatch revenue per employee?
Latest Brandwatch revenue per employee is £157.8 k.
Who are Brandwatch competitors?
Competitors of Brandwatch include Yonder, Meltwater and Tracx.
Where is Brandwatch headquarters?
Brandwatch headquarters is located at Sovereign House Church Street, 1st Floor, Brighton.
Where are Brandwatch offices?
Brandwatch has offices in Brighton, London, Boston, New York and in 6 other locations.
How many offices does Brandwatch have?
Brandwatch has 10 offices.

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Brandwatch

Employee Rating

Viewing summary data as a guest

Key People/Management at Brandwatch

Giles Palmer

Bex Carson

Mark Heeley

Chris Bingham

Dan Freund

Dylan Marvin

Brandwatch Office Locations

Brandwatch Financials and Metrics

Summary Metrics

Founding Date

Total Funding

Investors

Brandwatch Revenue

Income Statement

Revenue

Revenue growth, %

Cost of goods sold

Gross profit

Balance Sheet

Cash

Accounts Receivable

Prepaid Expenses

Current Assets

Cash Flow

Net Income

Depreciation and Amortization

Accounts Payable

Cash From Operating Activities

Ratios

Revenue/Employee

Debt/Equity

Debt/Assets

Financial Leverage

Brandwatch Operating Metrics

Customers

Sources

Average Daily Posts

Locations

Brandwatch Acquisitions / Subsidiaries

Brandwatch Revenue Breakdown

Competitors

Brandwatch Online and Social Media Presence

35.77k Twitter followers

Brandwatch's Trends

Twitter Engagement Stats for @Brandwatch

Brandwatch Company Culture

Overall Culture

CEO Rating

Compensation

Diversity

Brandwatch News and Updates

Brandwatch Blogs

Brandwatch Frequently Asked Questions

Learn about Craft real-time company insights

Learn about Craft real-time company insights