Brandwatch is an enterprise social intelligence company, allowing users to analyze and utilize conversations from across the social web. The Company offers Brandwatch Analytics, Brandwatch Audiences and Vizia products that provide an advanced suite of features to collect the necessary data and provide useful insights, through graphing, categorization, geolocation, metadata and other components. Brandwatch's Analytics platform gathers online conversations every day and provides users with the tools to analyze them, Vizia platform distributes visually-engaging insights to the physical places where the action happens and Brandwatch Audiences identifies influencers, networks, and trends.

Company Growth (employees)
Brighton, GB
Size (employees)
398 (est)
Brandwatch was founded in 2007 and is headquartered in Brighton, GB

Key People/Management at Brandwatch

Giles Palmer

Giles Palmer

David Reynolds

David Reynolds

David Jones

David Jones

Mark Heeley

Mark Heeley

Will McInnes

Will McInnes

Naomi Trickey

Naomi Trickey

Chief People Officer
Patrick Phelan

Patrick Phelan

EVP, Global Customer Success
Richard Pasewark

Richard Pasewark

Caspar Atkinson

Caspar Atkinson


Brandwatch Office Locations

Brandwatch has offices in Brighton, New York, San Francisco, Berlin and in 3 other locations
Brighton, GB (HQ)
Sovereign House Church Street, 1st Floor
Berlin, DE
Schönhauser Allee 112
Stuttgart, DE
Gutenbergstr. 77A
Singapore, SG
1 Keong Saik Rd
New York, US
48 West 21st Street Suite 1100
San Francisco, US
445 Bush Street 8th floor
Show all (7)

Brandwatch Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$64.7 m

Latest funding size

$33 m

Time since last funding

about 2 years


Brandwatch's latest funding round in October 2015 was reported to be $33 m. In total, Brandwatch has raised $64.7 m

Brandwatch Financials

Brandwatch's revenue was reported to be £29.1 m in FY, 2016 which is a 31% increase from the previous period.

Revenue (FY, 2016)

29.1 m

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

19.9 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(7.8 m)

EBITDA (FY, 2016)

(5.7 m)

EBIT (FY, 2016)

(7.9 m)

Cash (31-Dec-2016)

15.4 m
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


4.4 m8.8 m15.2 m22.3 m29.1 m

Revenue growth, %


Cost of goods sold

272.4 k920 k3.9 m6.1 m9.2 m

Gross profit

4.2 m7.9 m11.4 m16.2 m19.9 m
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(2.3 m)(1.5 m)(4.4 m)(5.4 m)(7.8 m)

Depreciation and Amortization

756.2 k918.4 k2 m2.2 m

Accounts Receivable

664 k2.3 m1.8 m1.2 m

Accounts Payable

2.3 m2.7 m1.3 m1.5 m
    GBPY, 2016


    83.2 k


    0.1 x

    Financial Leverage

    1.6 x
    Show all financial metrics

    Brandwatch Operating Metrics

    Brandwatch's Customers was reported to be 1.2 k in Oct, 2015
    May, 2014Oct, 2015


    1 k1.2 k


    80 m80 m
    Show all operating metrics

    Brandwatch Acquisitions / Subsidiaries

    Acquired CompanyDateDeal Size
    Brandwatch GmbH
    Brandwatch LLC
    PeerIndex Ltd
    Brandwatch Pte Ltd

    Brandwatch Revenue Breakdown

    Brandwatch Median Salaries

    Source: 15 public H-1B filings from Brandwatch

    Brandwatch's Web-traffic and Trends

    Brandwatch Online and Social Media Presence

    Brandwatch News and Updates

    Social Intelligence Market - Global Industry Key Players, Development Status, Type and Application, Forecast 2017 to 2022 adds “Social Intelligence Market 2017 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2022”reports to its database. Posted via Industry Today. Follow us on Twitter @IndustryToday

    Social media monitor Brandwatch acquires content marketing platform BuzzSumo

     Brandwatch, a social media monitoring company, has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. The acquisition adds an important arrow into Brandwatch’s quiver. Expect more from this company, which seems intent on creating a suite of powerf…

    Brandwatch Company Life and Culture

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