Topme is a Personal Data Trading Platform that gives consumers the ability to use their social data in exchange for bonus internet and branded rewards. The Company's application strengthens the ecosystem between brands, Telcos and the Prepaid consumer to provide a “Value Exchange” between all parties. Topme allows Telcos to push contextual offers directly to users that were previously anonymous, while Advertisers and Brands are able to serve personalised offers based on the rich social data. As a result, the user is able to stay connected longer for less, with Telcos and brands helping power internet use.