OverviewSuggest Edit

Tonal is a developer of an online platform designed to offer fitness programs. The Company's online platform uses data and medical science to deliver workouts that fit the lives, needs, and aspirations of the people, enabling users to stay fit and achieve their fitness goals.

TypePrivate
Founded2015
HQSan Francisco, CA, US
Websitetonal.com
Employee Ratings4.2

Latest Updates

Employees (est.) (Sept 2021)408(+15%)
Cybersecurity ratingBMore

Key People/Management at Tonal

Aly Orady

Aly Orady

Founder and CEO
Nate Bosshard

Nate Bosshard

Chief Marketing Officer
Sumner Paine

Sumner Paine

Head of Product Management
Kristen Fedak

Kristen Fedak

Vice President, Revenue
Ryan Vance

Ryan Vance

Chief Content Officer
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Tonal Office Locations

Tonal has offices in San Francisco and Los Angeles
San Francisco, CA, US (HQ)
251 Rhode Island St, San Francisco
Los Angeles, CA, US
10250 Santa Monica Blvd
Show all (3)

Tonal Financials and Metrics

Summary Metrics

Founding Date

2015

Tonal total Funding

$450 m

Tonal latest funding size

$250 m

Time since last funding

6 months ago

Tonal investors

Tonal's latest funding round in April 2021 was reported to be $250 m. In total, Tonal has raised $450 m. Tonal's latest valuation is reported to be $1.6 b.
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Tonal Revenue

Market valuation

1.6b
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Tonal Cybersecurity Score

Cybersecurity ratingPremium dataset

B

88/100

SecurityScorecard logo

Tonal Online and Social Media Presence

Embed Graph

Tonal News and Updates

Tonal adds live classes to its strength training workouts

Wall-mounted fitness startup Tonal this morning announced that it’s bringing live courses to it portfolio of strength training workouts. The company did a soft launch of the live offering back in December of last year, though at the time, it wasn’t live, so much as prerecorded — “live, on tape,” to …

Extra Crunch roundup: Tonal EC-1, Deliveroo’s rocky IPO, is Substack really worth $650M?

This week included a deep dive on Tonal, a look at Substack's valuation and how-tos on startup hiring and responding to security breaches.

Strength-training startup Tonal crosses unicorn status after raising $250M

When the pandemic unfolded last year, demand for at-home fitness equipment skyrocketed, and Tonal was no exception. The maker of a smart home fitness trainer experienced an explosive increase in sales, and now the six-year-old San Francisco-based startup is gearing up for its next stage of growth. T…

Tonal, the at-home fitness company backed by Amazon, hits $1.6 billion valuation, readies for IPO

The at-home fitness start-up Tonal said it has raised an additional $250 million in funding, valuing the business at $1.6 billion.

The Tonal EC-1

Back in the halcyon days of 2019, we piloted a new format for Extra Crunch we dubbed the EC-1. Modeled after the Form S-1 filing that late-stage startups submit to the SEC as part of the IPO process, EC-1s are authoritative, deep analyses into growth-stage startups. We profiled and analyzed a number…

Can Tonal become the luxury fitness market champion?

Why should any customer spend upward of $3,000 on a Tonal device? The answer will determine Tonal’s eventual success, and that’s the theme we will explore in this fourth and final part of the EC-1.
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Tonal Blogs

Watch These Athletes Experience Digital Weight at Tonal’s New Fifth Avenue Showroom

The future of fitness has arrived in New York City. Digital weight is something you might... The post Watch These Athletes Experience Digital Weight at Tonal’s New Fifth Avenue Showroom appeared first on Tonal.

Why Just 13 Minutes of Strength Training Could Be Better Than Spending Hours in the Gym

A 2019 study looking at muscular adaptations finds a sweet spot when it comes to training... The post Why Just 13 Minutes of Strength Training Could Be Better Than Spending Hours in the Gym appeared first on Tonal.

5 Tonal Exercises That Will Make Hiking Up Mountains Feel Like a Walk in the Park

These total-body strength training moves for hikers will help you crush dirt and vert on your... The post 5 Tonal Exercises That Will Make Hiking Up Mountains Feel Like a Walk in the Park appeared first on Tonal.

Powered by Tonal: KerryAnn Lussier Bid Farewell to Constant Back Pain and Diabetes

KerryAnn Lussier smiling next to her Tonal. The post Powered by Tonal: KerryAnn Lussier Bid Farewell to Constant Back Pain and Diabetes appeared first on Tonal.

Celebrate Latine Heritage Month With Us

From September 15 to October 15, the history, contributions, and culture of the Latin American community... The post Celebrate Latine Heritage Month With Us appeared first on Tonal.

Long-Term Study Suggests You Really Can Prevent Weight Gain Through Strength Training

Recent research indicates that resistance training, either on its own or combined with aerobic exercise, can... The post Long-Term Study Suggests You Really Can Prevent Weight Gain Through Strength Training appeared first on Tonal.
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Tonal Frequently Asked Questions

  • When was Tonal founded?

    Tonal was founded in 2015.

  • Who are Tonal key executives?

    Tonal's key executives are Aly Orady, Nate Bosshard and Sumner Paine.

  • How many employees does Tonal have?

    Tonal has 408 employees.

  • Who are Tonal competitors?

    Competitors of Tonal include GOQii, Future and Strava.

  • Where is Tonal headquarters?

    Tonal headquarters is located at 251 Rhode Island St, San Francisco, San Francisco.

  • Where are Tonal offices?

    Tonal has offices in San Francisco and Los Angeles.

  • How many offices does Tonal have?

    Tonal has 3 offices.