They would often provide advice and guidance only to see their friends give up for a variety of reasons. Sometimes it’d be because they didn’t see progress quickly enough. Other times it’d be because they didn’t have others to work out with them. And many times it’d be because working out was just... well, work. So in August 2010, Richard got the idea: what if fitness could be turned into a game? After all, both he and Brian understood how addictive it could be trying to get to that next level, beating that next boss, and completing that next quest (not that they spent their childhoods doing that or anything...) They also realized that the addiction games create was the exact same addiction that drives their fitness efforts every day. And so Fitocracy was born. Fitocracy’s mission is to make fitness a more fun, more addictive experience.
New York, US
8 (est)

Fitocracy Locations

New York, US

Fitocracy Metrics

Fitocracy Summary

Founding Date


Total Funding

$250 K

Time since last funding

over 3 years


Social Starts

Fitocracy Company Life