OverviewSuggest Edit

The RealReal is engaged in authenticated luxury consignment. The Company offers the selection of pre-owned and authenticated luxury items including men’s and women’s luxury fashion, fine jewelry and watches and fine art. The RealReal sells pieces from designers such as Chanel, Hermès, and Louis Vuitton; jewelry and watches from Cartier, Rolex, and Van Cleef & Arpels; and blue-chip art from Andy Warhol, Roy Lichtenstein, Sam Francis and hundreds of others.

TypePublic
Founded2011
HQSan Francisco, US
Websitetherealreal.com
Employee Ratings2.9

Latest Updates

Employees (est.) (Mar 2019)1,748
Job Openings169
Revenue (FY, 2018)$207.4 M(+55%)
Share Price (Oct 2019)$20.9 (-3%)

Key People/Management at The RealReal

Julie Wainwright

Julie Wainwright

CEO
Matt Gustke

Matt Gustke

CFO
Fredrik Björk

Fredrik Björk

Vice President of Engineering
Rati Sahi Levesque

Rati Sahi Levesque

Vice President of Merchandising
Ann Paolini

Ann Paolini

EVP of Sales
Chris Deyo

Chris Deyo

Executive Vice President, Operations
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The RealReal Office Locations

The RealReal has offices in San Francisco, Chicago, Dallas, Los Angeles and in 7 other locations
San Francisco, US (HQ)
55 Francisco St 6th floor, San Francisco
Chicago, US
980 N Michigan Ave
Dallas, US
100 Crescent Ct
Los Angeles, US
1901 Avenue of the Stars
Miami, US
1441 Brickell Ave
New York, US
80 Wooster St
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The RealReal Financials and Metrics

The RealReal Revenue

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View revenue for all periods
The RealReal's revenue was reported to be $207.38 m in FY, 2018 which is a 54.9% increase from the previous period.
USD

Revenue (Q2, 2019)

71.0m

Gross profit (Q2, 2019)

46.1m

Gross profit margin (Q2, 2019), %

64.9%

Net income (Q2, 2019)

(26.9m)

EBIT (Q2, 2019)

(25.3m)

Market capitalization (22-Oct-2019)

1.8b

Closing stock price (22-Oct-2019)

20.9

Cash (30-Jun-2019)

53.3m
The RealReal's current market capitalization is $1.8 b.
Annual
USDFY, 2017FY, 2018

Revenue

133.9m207.4m

Revenue growth, %

55%

Cost of goods sold

46.2m70.5m

Gross profit

87.6m136.9m
Quarterly
USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019

Revenue

46.5m47.0m51.8m69.3m71.0m

Cost of goods sold

15.9m16.2m18.5m26.9m24.9m

Gross profit

30.6m30.8m33.3m42.4m46.1m

Gross profit Margin, %

66%66%64%61%65%
Annual
USDFY, 2017FY, 2018

Cash

16.5m34.4m

Accounts Receivable

7.0m7.6m

Prepaid Expenses

4.4m9.7m

Inventories

6.6m10.4m
Quarterly
USDQ1, 2019Q2, 2019

Cash

88.8m53.3m

Accounts Receivable

11.3m9.5m

Prepaid Expenses

12.1m

Inventories

10.5m12.7m
Annual
USDFY, 2017FY, 2018

Net Income

(52.3m)(75.8m)

Depreciation and Amortization

5.6m9.3m

Inventories

(3.9m)(3.7m)

Cash From Operating Activities

(38.6m)(47.2m)
Quarterly
USDQ1, 2018Q1, 2019

Net Income

(14.1m)(23.2m)

Depreciation and Amortization

2.0m2.8m

Inventories

(444.0k)(173.0k)

Cash From Operating Activities

(15.0m)(22.6m)
USDY, 2019

Financial Leverage

-0.5 x
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The RealReal Operating Metrics

FY, 2017Q1, 2018FY, 2018Mar, 2019Q1, 2019

Active Buyers

291 k326 k416 k456 k

Average Order Value

$438 $445 $446 $450

Gross Merchandise Volume

$492.21 m$158.38 m$710.75 m$224.12 m

Members

11.40 m
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The RealReal Revenue Breakdown

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The RealReal revenue breakdown by business segment: 11.3% from Direct revenue and 88.7% from Consignment and service revenue

The RealReal Online and Social Media Presence

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The RealReal News and Updates

Burberry And The RealReal Join Forces To Make Fashion Circular

LONDON and SAN FRANCISCO, Oct. 7, 2019 /PRNewswire/ -- Today, on National Consignment Day, global luxury brand Burberry and authenticated luxury consignment marketplace The RealReal (Nasdaq: REAL) announced they are teaming up to promote a more sustainable future for fashion. The Ellen...

Does The RealReal Have a Path to Profitability?

This report aims to help investors sort through REAL’s financial filings to understand the fundamentals and valuation of this recent IPO.

The Ratings Game: The RealReal shows strength of its secondhand luxury model in first post-IPO report

The RealReal’s secondhand luxury model recovered quickly from unexpected discounting at department stores, executives said.

The Ratings Game: Analysts say The RealReal is poised to capitalize on luxury shift to e-commerce, though costs may drive stock volatility

Analysts are bullish about secondhand luxury retailer The RealReal, but Bank of America is also keeping an eye on costs.

The RealReal Inc. Announces Closing of Initial Public Offering and Full Exercise of Overallotment Option

SAN FRANCISCO, July 02, 2019 (GLOBE NEWSWIRE) -- The RealReal, Inc. (“The RealReal”) (NASDAQ: REAL) today announced the closing of its initial public offering of 17,250,000 shares of its common stock, which includes the exercise in full by the underwriters of their overallotment option to purchase…

UPDATE 2-Luxury online reseller The RealReal closes up more than 40% in debut

Shares of U.S. online luxury reseller The RealReal Inc closed up more 40% in their debut on Friday, giving it a market capitalization of around $2.4 billion and signalling investor appetite for listings of consumer companies.
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The RealReal Frequently Asked Questions

  • When was The RealReal founded?

    The RealReal was founded in 2011.

  • Who are The RealReal key executives?

    The RealReal's key executives are Julie Wainwright, Matt Gustke and Fredrik Björk.

  • How many employees does The RealReal have?

    The RealReal has 1,748 employees.

  • What is The RealReal revenue?

    Latest The RealReal annual revenue is $207.4 m.

  • What is The RealReal revenue per employee?

    Latest The RealReal revenue per employee is $118.6 k.

  • Who are The RealReal competitors?

    Competitors of The RealReal include Vestiaire Collective, Everlane and Rue La La.

  • Where is The RealReal headquarters?

    The RealReal headquarters is located at 55 Francisco St 6th floor, San Francisco, San Francisco.

  • Where are The RealReal offices?

    The RealReal has offices in San Francisco, Chicago, Dallas, Los Angeles and in 7 other locations.

  • How many offices does The RealReal have?

    The RealReal has 13 offices.