The Exchange Lab, part of GroupM, is One for All. One company connected to the world's largest programmatic digital media marketplace. The company’s unique multi-platform solution unifies all of the top demand side platforms (DSPs), marketing technologies and exchanges into a single touch-point that drives the highest level of efficiency and insight for agencies and advertisers. The Exchange Lab is powered by Proteus, an intuitive trading management platform which works by bringing all of the leading platforms together including: MediaMath, DoubleClick Bid Manager by Google, DoubleClick Ad Exchange by Google, Adap.TV, Adbrain, ONE by AOL, AppNexus, TubeMogul and The Trade Desk, under one roof and playing to each of their strengths. Founded in 2007, The Exchange Lab is a privately held company that serves more than 700 clients across 50 markets worldwide with offices in London, New York, San Francisco, Chicago, Dallas, Toronto and Singapore.