The Exchange Lab

The Exchange Lab, part of GroupM, is One for All. One company connected to the world's largest programmatic digital media marketplace. The company’s unique multi-platform solution unifies all of the top demand side platforms (DSPs), marketing technologies and exchanges into a single touch-point that drives the highest level of efficiency and insight for agencies and advertisers. The Exchange Lab is powered by Proteus, an intuitive trading management platform which works by bringing all of the leading platforms together including: MediaMath, DoubleClick Bid Manager by Google, DoubleClick Ad Exchange by Google, Adap.TV, Adbrain, ONE by AOL, AppNexus, TubeMogul and The Trade Desk, under one roof and playing to each of their strengths. Founded in 2007, The Exchange Lab is a privately held company that serves more than 700 clients across 50 markets worldwide with offices in London, New York, San Francisco, Chicago, Dallas, Toronto and Singapore.

Company Growth (employees)
Parent Company
London, GB
Size (employees)
114 (est)
The Exchange Lab was founded in 2007 and is headquartered in London, GB

The Exchange Lab Office Locations

The Exchange Lab has offices in London, Brooklyn, Toronto, Singapore
London, GB
Singapore, SG
Toronto, CA
Brooklyn, US

The Exchange Lab Metrics

The Exchange Lab Summary

In total, The Exchange Lab had raised $14 m. The Exchange Lab is a subsidiary of WPP

The Exchange Lab Financials

We estimate that The Exchange Lab's revenue is £12 m in FY, 2013 which is a 44% decrease from the previous period.
FY, 2013FY, 2014


£12 m£21.4 m

Revenue growth, %


Cost of sales

£7.2 m£14.9 m

Gross profit

£4.8 m£6.5 m

Gross profit Margin, %


Operating expense total

£5.1 m£9.1 m

The Exchange Lab Online Presence

The Exchange Lab News

The Exchange Lab Company Life

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