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System1 is a large independent marketplace for keyword pay-per-click advertising. Its platform analyzes billions of consumer attributes and uses “pre-targeting” algorithms to unlock and fulfill consumer intent across channels including social, native, email, search, market research, and lead generation. System1 technology anchors on six major optimization systems, using statistical and machine-learning models to identify how consumers will respond to a variety of inputs, digitally echoing how people naturally behave. This allows to tap into and serve consumer intent on a massive scale.

HQLos Angeles, US
Employee Ratings4.2

Latest Updates

Employees (est.) (Mar 2019)175

Key People/Management at System1

Chuck Ursini

Chuck Ursini

CEO + Co-Founder
Michael Blend

Michael Blend

President + Co-Founder
John Fries

John Fries

CTO + Co-Founder
Tridivesh Kidambi

Tridivesh Kidambi

Beth Sestanovich

Beth Sestanovich

Antonio Magnaghi

Antonio Magnaghi

EVP, Engineering
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System1 Office Locations

System1 has an office in Los Angeles
Los Angeles, US (HQ)
1501 Main St #201, Venice
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System1 Financials and Metrics

Summary Metrics

Founding Date


System1 total Funding

$295 m

System1 latest funding size

$25 m

Time since last funding

6 months ago

System1 investors

System1's latest funding round in September 2018 was reported to be $25 m. In total, System1 has raised $295 m
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System1 News and Updates

System1 Launches New Ad Ratings Analytics Service for Advertisers

LONDON, November 12, 2018 /PRNewswire/ -- System1, the emotional measurement agency has today launched its new System1 Ad Ratings service for brands and advertisers as a way for brands to understand the potential of their campaigns to drive long-term growth. The service is launching with...
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System1 Frequently Asked Questions

  • When was System1 founded?

    System1 was founded in 2013.

  • Who are System1 key executives?

    System1's key executives are Chuck Ursini, Michael Blend and John Fries.

  • How many employees does System1 have?

    System1 has 175 employees.

  • Who are System1 competitors?

    Competitors of System1 include Semcasting, myThings and Ve Global.

  • Where is System1 headquarters?

    System1 headquarters is located at 1501 Main St #201, Venice, Los Angeles.

  • Where are System1 offices?

    System1 has an office in Los Angeles.

  • How many offices does System1 have?

    System1 has 1 office.