System1 is a large independent marketplace for keyword pay-per-click advertising. Its platform analyzes billions of consumer attributes and uses “pre-targeting” algorithms to unlock and fulfill consumer intent across channels including social, native, email, search, market research, and lead generation. System1 technology anchors on six major optimization systems, using statistical and machine-learning models to identify how consumers will respond to a variety of inputs, digitally echoing how people naturally behave. This allows to tap into and serve consumer intent on a massive scale.

Type
Private
HQ
Los Angeles, US
Founded
2013
Size (employees)
154 (est)+2%
System1 was founded in 2013 and is headquartered in Los Angeles, US
Report incorrect company information

Key People/Management at System1

Chuck Ursini

Chuck Ursini

CEO + Co-Founder
Michael Blend

Michael Blend

President + Co-Founder
John Fries

John Fries

CTO + Co-Founder
Tridivesh Kidambi

Tridivesh Kidambi

CFO
Beth Sestanovich

Beth Sestanovich

COO
Antonio Magnaghi

Antonio Magnaghi

EVP, Engineering
Show more

System1 Office Locations

System1 has an office in Los Angeles
Los Angeles, US (HQ)
201 1501 Main St
Show all (1)
Report incorrect company information

System1 Financials and Metrics

Summary Metrics

Founding Date

2013

System1 total Funding

$270 m

System1 latest funding size

$270 m

Time since last funding

10 months ago

System1 investors

System1's latest funding round in September 2017 was reported to be $270 m. In total, System1 has raised $270 m
Show all financial metrics
Report incorrect company information

System1 Company Life and Culture

Report incorrect company information