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Taboola Competitors and Similar CompaniesClear all

Taboola's competitors and similar companies include Outbrain, Teads, Nativo, MGID and Adblade.

	Taboola Taboola (also known as Taboola.com) is a technology company that develops an advertising platform.	Outbrain Outbrain is a company engaged in digital advertising and content recommendation.	Teads Teads is a company that develops an omnichannel platform for programmatic digital advertising.	Nativo Nativo is a developer of an advertising platform for brand advertisers and publishers to scale, automate, and measure native ads.	MGID MGID is a company developing a performance advertising platform.	Adblade Adblade (also known as Congoo) is a company developing a content-style ad platform.
Founding Date	Founding Date 2007	Founding Date 2006	Founding Date 2011	Founding Date 2010	Founding Date 2008	Founding Date 2008
Type	Type Public	Type Public	Type Subsidiary	Type Private	Type Private	Type Private
Tags	Tags Technology adtech artificial intelligence platform search engine	Tags Technology advertising content management content provider platform	Tags Technology adtech advertising enterprise software platform	Tags Technology adtech advertising content advertising enterprise software platform	Tags Technology adtech advertising content provider media platform	Tags Technology adtech advertising platform
Locations	Locations New York, US HQ Sydney, AU São Paulo, BR Beijing, CN Shanghai, CN Paris, FR Berlin, DE see more	Locations New York, US HQ Sydney, AU Bruxelles, BE São Paulo, BR Paris, FR Köln, DE München, DE see more	Locations New York, US HQ Buenos Aires, AR Fortitude Valley, AU Surry Hills, AU Wien, AT Brussels, BE Sao Paulo, BR see more	Locations El Segundo, US HQ London, GB Chicago, US New York, US	Locations Santa Monica, US HQ São Paulo, BR Gurugram, IN Mumbai, IN Milano, IT Roma, IT Taguig, PH see more	Locations Somerville, US HQ
Employees	Employees 1,9005% increase	Employees 1,80091% increase	Employees 1,7712% increase	Employees 1561% decrease	Employees 6401% increase	Employees 6
Valuation ($)	Valuation ($) 1.2 b	Valuation ($) 212.6 m	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) N/A	Valuation ($) N/A
Financial
Revenue (est.)	Revenue (est.) $1.9b (FY, 2025)	Revenue (est.) $1.3b (FY, 2025)	Revenue (est.) $678m (FY, 2021)	Revenue (est.) N/A	Revenue (est.) N/A	Revenue (est.) N/A
Cost of goods	Cost of goods $1.3b (FY, 2025)	Cost of goods $770.8m (FY, 2025)	Cost of goods N/A	Cost of goods N/A	Cost of goods N/A	Cost of goods N/A
Gross profit	Gross profit $569.5m (FY, 2025)	Gross profit $429.1m (FY, 2025)	Gross profit N/A	Gross profit N/A	Gross profit N/A	Gross profit N/A
Net income	Net income $42.3m (FY, 2025)	Net income ($517.1m) (FY, 2025)	Net income N/A	Net income N/A	Net income N/A	Net income N/A
Operating ⚠
Advertisers	Advertisers 18 k (Q4, 2022)	Advertisers 30 k (FY, 2022)	Advertisers N/A	Advertisers N/A	Advertisers N/A	Advertisers N/A
Publishers	Publishers N/A	Publishers N/A	Publishers 49 (Apr, 2024)	Publishers N/A	Publishers 32 k (Mar, 2024)	Publishers N/A
Recommendations per Month	Recommendations per Month 1 t (Q4, 2022)	Recommendations per Month N/A	Recommendations per Month N/A	Recommendations per Month N/A	Recommendations per Month 185 b (Mar, 2024)	Recommendations per Month N/A
Servers	Servers 10 k (Q4, 2022)	Servers 7 k (FY, 2022)	Servers N/A	Servers N/A	Servers N/A	Servers N/A
Trademark Applications (US)	Trademark Applications (US) N/A	Trademark Applications (US) N/A	Trademark Applications (US) N/A	Trademark Applications (US) 2 (Jan, 2023)	Trademark Applications (US) 2 (Mar, 2024)	Trademark Applications (US) N/A
Funding
Total funding raised	Total funding raised $ 160m	Total funding raised $ 394m	Total funding raised $ 82.5m	Total funding raised $ 31.3m	Total funding raised N/A	Total funding raised N/A