![]() Taboola Taboola (also known as Taboola.com) is a technology company that develops an advertising platform. | ![]() Nativo Nativo is a developer of an advertising platform for brand advertisers and publishers to scale, automate, and measure native ads. | |||||||
Founding Date | Founding Date 2007 | Founding Date 2006 | Founding Date 2011 | Founding Date 2010 | Founding Date 2012 | Founding Date 2008 | Founding Date 2013 | Founding Date 2008 |
Type | Type Public | Type Public | Type Subsidiary | Type Private | Type Private | Type Private | Type Private | Type Private |
Tags | ||||||||
Locations | Locations New York, US HQ Buenos Aires, AR Fortitude Valley, AU Surry Hills, AU Wien, AT Brussels, BE Sao Paulo, BR see more | Locations El Segundo, US HQ London, GB Chicago, US New York, US | Locations Sarasota, US HQ Sarasota, US | Locations Somerville, US HQ | ||||
Employees | Employees 1,9005% increase | Employees 1,80091% increase | Employees 1,7362% increase | Employees 1561% decrease | Employees 4751% increase | Employees 6401% increase | Employees 652% increase | Employees 6 |
Valuation ($) | Valuation ($) 1.2 b | Valuation ($) 212.6 m | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) N/A |
Financial | ||||||||
Revenue (est.) | Revenue (est.) $1.8b (FY, 2024) | Revenue (est.) $889.9m (FY, 2024) | Revenue (est.) $678m (FY, 2021) | Revenue (est.) N/A | Revenue (est.) $214.3m (Y, 2021) | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) N/A |
Cost of goods | Cost of goods $1.2b (FY, 2024) | Cost of goods $697.8m (FY, 2024) | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A |
Gross profit | Gross profit $534.2m (FY, 2024) | Gross profit $192.1m (FY, 2024) | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A |
Net income | Net income ($3.8m) (FY, 2024) | Net income ($711k) (FY, 2024) | Net income N/A | Net income N/A | Net income N/A | Net income N/A | Net income N/A | Net income N/A |
Operating ⚠ | ||||||||
Advertisers | Advertisers 18 k (Q4, 2022) | Advertisers 30 k (FY, 2022) | Advertisers N/A | Advertisers N/A | Advertisers N/A | Advertisers N/A | Advertisers N/A | Advertisers N/A |
Publishers | Publishers N/A | Publishers N/A | Publishers 49 (Apr, 2024) | Publishers N/A | Publishers N/A | Publishers 32 k (Mar, 2024) | Publishers N/A | Publishers N/A |
Recommendations per Month | Recommendations per Month 1 t (Q4, 2022) | Recommendations per Month N/A | Recommendations per Month N/A | Recommendations per Month N/A | Recommendations per Month N/A | Recommendations per Month 185 b (Mar, 2024) | Recommendations per Month N/A | Recommendations per Month N/A |
Servers | Servers 10 k (Q4, 2022) | Servers 7 k (FY, 2022) | Servers N/A | Servers N/A | Servers N/A | Servers N/A | Servers N/A | Servers N/A |
Trademark Applications (US) | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) 2 (Jan, 2023) | Trademark Applications (US) N/A | Trademark Applications (US) 2 (Mar, 2024) | Trademark Applications (US) N/A | Trademark Applications (US) N/A |
Funding | ||||||||
Latest funding round | Latest funding round N/A | Latest funding round N/A | Latest funding round N/A | Latest funding round $ 20m (about 10 years ago) | Latest funding round $ 10.5m (about 10 years ago) | Latest funding round N/A | Latest funding round N/A | Latest funding round N/A |
Total funding raised | Total funding raised $ 160m | Total funding raised $ 394m | Total funding raised $ 82.5m | Total funding raised $ 31.3m | Total funding raised $ 16.6m | Total funding raised N/A | Total funding raised N/A | Total funding raised N/A |
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