Nativo

OverviewSuggest Edit

Nativo is the advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads. The platform combines automation and insights with high-quality reach to scale and optimize engagement with brand content. In addition, it provides a complete native technology stack that makes it easy to sell, deploy, and optimize native ads across media properties expanding revenue potential.

TypePrivate
Founded2010
HQEl Segundo, CA, US
Websitenativo.com
Employee Ratings3.7
Overall CultureB-

Latest Updates

Employees (est.) (Aug 2022)178(+3%)
Job Openings3
Cybersecurity ratingBMore
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Key People/Management at Nativo

Justin Choi

Justin Choi

President, Chief Executive Officer
Woo Kim

Woo Kim

Chief Financial Officer
Oded Cohen

Oded Cohen

Chief Technology Officer
Sarah Dale

Sarah Dale

Chief Revenue Officer
Mark Putrus

Mark Putrus

Chief People Officer
Eugene Cherny

Eugene Cherny

Senior Vice President of Product
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Nativo Office Locations

Nativo has offices in El Segundo, Chicago, New York, Dublin and in 1 other location
El Segundo, CA, US (HQ)
100 N Pacific Coast Hwy 10th floor
Chicago, IL, US
350 N LaSalle St #220
New York, NY, US
44 W 28th St
Dublin, IE
3 Ballsbridge Park
London, GB
20 Bedford Square, Fitzrovia
London, GB
2nd floor, 5 Margaret St, Fitzrovia
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Nativo Financials and Metrics

Summary Metrics

Founding Date

2010

Nativo total Funding

$31.3 m

Nativo latest funding size

$20 m

Time since last funding

7 years ago

Nativo investors

Nativo's latest funding round in June 2015 was reported to be $20 m. In total, Nativo has raised $31.3 m
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Nativo Acquisitions / Subsidiaries

Company NameDateDeal Size
SimpleReachMarch 29, 2019

Nativo Cybersecurity Score

Cybersecurity ratingPremium dataset

B

89/100

SecurityScorecard logo

Nativo Online and Social Media Presence

Embed Graph

Nativo Company Culture

  • Overall Culture

    B-

    77/100

  • CEO Rating

    B+

    79/100

  • Compensation

    B

    78/100

Learn more on Comparably

Nativo News and Updates

Cision PR Newswire and Nativo Announce Exclusive Sponsored Placement Partnership

Brands can now secure guaranteed editorial placement across thousands of premium publishers FRANKFURT, Germany, March 3, 2022 /PRNewswire/ -- Cision PR Newswire and Nativo announced today they have entered into an exclusive partnership to integrate earned and paid media through sponsored...

Nativo Acquires Brand Content Measurement and Analytics Platform SimpleReach

Leading content technology platform deepens investment in attribution to help marketers better measure and optimize their content ROI Leading content technology platform deepens investment in attribution to help marketers better measure and optimize their content ROI

Nativo acquires content analytics company SimpleReach

Nativo has acquired SimpleReach, a move that Nativo CEO Justin Choi said will pair his company’s distribution system for native ads with SimpleReach’s measurement tools. “If you can’t measure the impact of something, it’s difficult to scale spend in that area,” Choi told me. “When we say measurement…

Acai Berry 2018 Global Market Key Players - Sambazon, Acai Roots, Acai Frooty, The Coca-Cola Company, Nativo Acai, Acai Exotic LLC, Jamba Juice Inc, Sunfood, Phyto-Nutraceuticals, Naked Juice Company.....

Acai Berry – Global Market Growth, Opportunities, Analysis Of Top Key Players And Forecast To 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

Travel and automotive industries are keeping native ad spend alive

EXCLUSIVE: Native advertising has seen somewhat of a renaissance in recent years, primarily driven by the need to supplement ads that are being blocked by both third-party tools and major browsers. And specific industries are driving continued growth in the native ad industry, according to a new stu…

Nativo Blogs

Team One x Lexus: License to Thrill

Nativo worked with Lexus to help them reach the adventurous, influential, and competitive audience of the IS 500 vehicle.

How To Build and Retain Loyalty Through Content

Watch our on-demand webinar on why branded content is the ultimate trust-building tool for marketers and how they can use branded content to build credibility, loyalty, and trust.

TAN Delivers 24% Increase in Qualified Website Traffic With the Nativo Ad Platform

Nativo worked with TAN to implement new technologies that would solve two major pain points.

How publishers can differentiate their sponsored content initiatives

The study revealed that brands are pursuing a "more sophisticated approach to brand integration in content.

Nativo Earns TAG Certified Against Fraud Seal and Brand Safety Recertification from the Trustworthy Accountability Group

PR Newswire | March 8, 2022 - Nativo’s Brand Safety has been recertified by TAG

13 Predictions for Native advertising 2022

Native Advertising Institute | February 9, 2022 - Focus your native advertising efforts this year
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Nativo Frequently Asked Questions

  • When was Nativo founded?

    Nativo was founded in 2010.

  • Who are Nativo key executives?

    Nativo's key executives are Justin Choi, Woo Kim and Oded Cohen.

  • How many employees does Nativo have?

    Nativo has 178 employees.

  • Who are Nativo competitors?

    Competitors of Nativo include Taboola, Vpon and Netsertive.

  • Where is Nativo headquarters?

    Nativo headquarters is located at 100 N Pacific Coast Hwy 10th floor, El Segundo.

  • Where are Nativo offices?

    Nativo has offices in El Segundo, Chicago, New York, Dublin and in 1 other location.

  • How many offices does Nativo have?

    Nativo has 6 offices.