Nativo
- Total Funding$31.3 M
OverviewSuggest Edit
Nativo is the advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads. The platform combines automation and insights with high-quality reach to scale and optimize engagement with brand content. In addition, it provides a complete native technology stack that makes it easy to sell, deploy, and optimize native ads across media properties expanding revenue potential.
| Type | Private | |
| Founded | 2010 | |
| HQ | El Segundo, CA, US | Map |
| Website | nativo.com | |
| Employee Ratings | ||
| Overall Culture | B- | More |
Recent NewsAll News
- Cision PR Newswire and Nativo Announce Exclusive Sponsored Placement Partnership
- Nativo Acquires Brand Content Measurement and Analytics Platform SimpleReach
- Nativo acquires content analytics company SimpleReach
- Acai Berry 2018 Global Market Key Players - Sambazon, Acai Roots, Acai Frooty, The Coca-Cola Company, Nativo Acai, Acai Exotic LLC, Jamba Juice Inc, Sunfood, Phyto-Nutraceuticals, Naked Juice Company.....
Key People/Management at Nativo
Justin Choi
President, Chief Executive Officer
Woo Kim
Chief Financial Officer
Oded Cohen
Chief Technology Officer
Sarah Dale
Chief Revenue Officer
Mark Putrus
Chief People Officer
Eugene Cherny
Senior Vice President of Product
Nativo Office Locations
Nativo has offices in El Segundo, Chicago, New York, Dublin and in 1 other location
El Segundo, CA, US (HQ)
100 N Pacific Coast Hwy 10th floor
Chicago, IL, US
350 N LaSalle St #220
New York, NY, US
44 W 28th St
Dublin, IE
3 Ballsbridge Park
London, GB
20 Bedford Square, Fitzrovia
London, GB
2nd floor, 5 Margaret St, Fitzrovia
Nativo Financials and Metrics
Summary Metrics
Founding Date | 2010 |
Nativo total Funding | $31.3 m |
Nativo latest funding size | $20 m |
Time since last funding | 7 years ago |
Nativo investors | e.ventures, Greycroft, Signia Venture Partners, RezVen Partners, BDMI, Advance Vixeid Partners, Advance Venture Partners |
Nativo's latest funding round in June 2015 was reported to be $20 m. In total, Nativo has raised $31.3 m
Nativo Acquisitions / Subsidiaries
| Company Name | Date | Deal Size |
|---|---|---|
| SimpleReach | March 29, 2019 |
Nativo Cybersecurity Score
Nativo Online and Social Media Presence
906 Twitter followers
Nativo has 906 Twitter Followers. The number of followers has increased 3.5% month over month and increased 4.6% quarter over quarter
Nativo's Trends
Nativo Company Culture
Overall Culture
B-
77/100
CEO Rating
B+
79/100
Compensation
B
78/100
Nativo News and Updates
March 03, 2022
Cision PR Newswire and Nativo Announce Exclusive Sponsored Placement Partnership
Brands can now secure guaranteed editorial placement across thousands of premium publishers FRANKFURT, Germany, March 3, 2022 /PRNewswire/ -- Cision PR Newswire and Nativo announced today they have entered into an exclusive partnership to integrate earned and paid media through sponsored...
March 29, 2019
Nativo Acquires Brand Content Measurement and Analytics Platform SimpleReach
Leading content technology platform deepens investment in attribution to help marketers better measure and optimize their content ROI Leading content technology platform deepens investment in attribution to help marketers better measure and optimize their content ROI
March 29, 2019
Nativo acquires content analytics company SimpleReach
Nativo has acquired SimpleReach, a move that Nativo CEO Justin Choi said will pair his company’s distribution system for native ads with SimpleReach’s measurement tools. “If you can’t measure the impact of something, it’s difficult to scale spend in that area,” Choi told me. “When we say measurement…
December 18, 2018
Acai Berry 2018 Global Market Key Players - Sambazon, Acai Roots, Acai Frooty, The Coca-Cola Company, Nativo Acai, Acai Exotic LLC, Jamba Juice Inc, Sunfood, Phyto-Nutraceuticals, Naked Juice Company.....
Acai Berry – Global Market Growth, Opportunities, Analysis Of Top Key Players And Forecast To 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday
April 02, 2018
Travel and automotive industries are keeping native ad spend alive
EXCLUSIVE: Native advertising has seen somewhat of a renaissance in recent years, primarily driven by the need to supplement ads that are being blocked by both third-party tools and major browsers. And specific industries are driving continued growth in the native ad industry, according to a new stu…
Nativo Blogs
April 29, 2022
Team One x Lexus: License to Thrill
Nativo worked with Lexus to help them reach the adventurous, influential,
and competitive audience of the IS 500 vehicle.
April 27, 2022
How To Build and Retain Loyalty Through Content
Watch our on-demand webinar on why branded content is the ultimate
trust-building tool for marketers and how they can use branded content to
build credibility, loyalty, and trust.
March 18, 2022
TAN Delivers 24% Increase in Qualified Website Traffic With the Nativo Ad Platform
Nativo worked with TAN to implement new technologies that would solve two
major pain points.
March 16, 2022
How publishers can differentiate their sponsored content initiatives
The study revealed that brands are pursuing a "more sophisticated approach
to brand integration in content.
March 10, 2022
Nativo Earns TAG Certified Against Fraud Seal and Brand Safety Recertification from the Trustworthy Accountability Group
PR Newswire | March 8, 2022 - Nativo’s Brand Safety has been recertified by
TAG
February 16, 2022
13 Predictions for Native advertising 2022
Native Advertising Institute | February 9, 2022 - Focus your native
advertising efforts this year
Nativo Frequently Asked Questions
When was Nativo founded?
Nativo was founded in 2010.
Who are Nativo key executives?
Nativo's key executives are Justin Choi, Woo Kim and Oded Cohen.
How many employees does Nativo have?
Nativo has 178 employees.
Who are Nativo competitors?
Competitors of Nativo include Taboola, Vpon and Netsertive.
Where is Nativo headquarters?
Nativo headquarters is located at 100 N Pacific Coast Hwy 10th floor, El Segundo.
Where are Nativo offices?
Nativo has offices in El Segundo, Chicago, New York, Dublin and in 1 other location.
How many offices does Nativo have?
Nativo has 6 offices.
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