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Taboola Competitors and Similar CompaniesClear all

Taboola's competitors and similar companies include Outbrain and Nativo.

	Taboola Taboola (also known as Taboola.com) is a technology company that develops an advertising platform.	Outbrain Outbrain is a company engaged in digital advertising and content recommendation.	Nativo Nativo is a developer of an advertising platform for brand advertisers and publishers to scale, automate, and measure native ads.
Founding Date	Founding Date 2007	Founding Date 2006	Founding Date 2010
Type	Type Public	Type Public	Type Private
Tags	Tags Technology adtech artificial intelligence platform search engine	Tags Technology advertising content management content provider platform	Tags Technology adtech advertising content advertising enterprise software platform
Locations	Locations New York, US HQ Sydney, AU São Paulo, BR Beijing, CN Shanghai, CN Paris, FR Berlin, DE see more	Locations New York, US HQ Sydney, AU Bruxelles, BE São Paulo, BR Paris, FR Köln, DE München, DE see more	Locations El Segundo, US HQ London, GB Chicago, US New York, US
Employees	Employees 1,9005% increase	Employees 1,80091% increase	Employees 1561% decrease
Valuation ($)	Valuation ($) 1.2 b	Valuation ($) 212.6 m	Valuation ($) N/A
Financial
Revenue (est.)	Revenue (est.) $1.9b (FY, 2025)	Revenue (est.) $1.3b (FY, 2025)	Revenue (est.) N/A
Cost of goods	Cost of goods $1.3b (FY, 2025)	Cost of goods $770.8m (FY, 2025)	Cost of goods N/A
Gross profit	Gross profit $569.5m (FY, 2025)	Gross profit $429.1m (FY, 2025)	Gross profit N/A
Net income	Net income $42.3m (FY, 2025)	Net income ($517.1m) (FY, 2025)	Net income N/A
Operating ⚠
Advertisers	Advertisers 18 k (Q4, 2022)	Advertisers 30 k (FY, 2022)	Advertisers N/A
Servers	Servers 10 k (Q4, 2022)	Servers 7 k (FY, 2022)	Servers N/A
Funding
Total funding raised	Total funding raised $ 160m	Total funding raised $ 394m	Total funding raised $ 31.3m