Sugru, also known as Formerol, is a patented multi-purpose, non-slumping brand of silicone rubber that resembles modeling clay. Sugru is malleable when removed from its airtight, moisture-proof packaging, retains its plasticity for thirty minutes, and is self-curing at room temperature in approximately 24 hours. The material adheres to aluminium, steel, copper, ceramics, glass, fabric, brass, leather, plywood, and other materials, including ABS plastics.

Company Growth (employees)
Type
Private
HQ
London, GB
Founded
2004
Size (employees)
59 (est)+6%
Website
sugru.com
Sugru was founded in 2004 and is headquartered in London, GB

Sugru Office Locations

Sugru has an office in London
London, GB (HQ)
Units 1&2 47 49 Tudor Road

Sugru Data and Metrics

Summary Metrics

Founding Date

2004

Total Funding

$12.9 m

Latest funding size

$2.4 m

Time since last funding

about 2 months

Investors

Sugru's latest funding round in May 2017 was reported to be $2.4 m. In total, Sugru has raised $12.9 m

Sugru Financial Metrics

Sugru's revenue was reported to be £3.5 m in FY, 2015 which is a 53% increase from the previous period.
£, GBP

Revenue (FY, 2015)

3.5 m

Revenue growth (FY, 2014 - FY, 2015), %

53%

Gross profit (FY, 2015)

1.5 m

Gross profit margin (FY, 2015), %

42%

Net income (FY, 2015)

(1.9 m)

Cash (31-Dec-2015)

1.9 m
£, GBPFY, 2013FY, 2014FY, 2015

Revenue

1.8 m2.3 m3.5 m

Revenue growth, %

30%53%

Cost of goods sold

803.2 k1.2 m2 m

Gross profit

974.7 k1.1 m1.5 m

Gross profit Margin, %

55%48%42%

Operating expense total

2 m2.2 m3.5 m

Pre tax profit

(1 m)(1.1 m)(2 m)

Net Income

(838.6 k)(1.3 m)(1.9 m)
£, GBPFY, 2013FY, 2014FY, 2015

Cash

817.5 k1 m1.9 m

Accounts Receivable

269.1 k506.4 k649 k

Current Assets

1.6 m2 m3.5 m

PP&E

288.8 k436 k542 k

Goodwill

132.4 k143.2 k166.1 k

Total Assets

2.1 m2.6 m4.2 m

Accounts Payable

177.9 k302.5 k467 k

Current Liabilities

390 k628 k872.8 k

Retained Earnings

(838.6 k)(1.3 m)(1.9 m)

Total Equity

1.7 m1.8 m3.2 m

Financial Leverage

1.2 x1.4 x1.3 x
£, GBPFY, 2013FY, 2014FY, 2015

Cash From Operating Activities

(1.1 m)

Cash From Financing Activities

2.1 m

Income Taxes Paid

171.1 k(229.9 k)178.6 k
£, GBPY, 2015

Revenue/Employee

79 k

Financial Leverage

1.3 x

Sugru Online and Social Media Presence

Sugru News and Updates

Sugru Company Life and Culture

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