Sugru, also known as Formerol, is a patented multi-purpose, non-slumping brand of silicone rubber that resembles modeling clay. Sugru is malleable when removed from its airtight, moisture-proof packaging, retains its plasticity for thirty minutes, and is self-curing at room temperature in approximately 24 hours. The material adheres to aluminium, steel, copper, ceramics, glass, fabric, brass, leather, plywood, and other materials, including ABS plastics.

Company Growth (employees)
London, GB
Size (employees)
64 (est)+7%
Sugru was founded in 2004 and is headquartered in London, GB

Sugru Office Locations

Sugru has an office in London
London, GB (HQ)
Units 1&2 47-49 Tudor Road

Sugru Data and Metrics

Summary Metrics

Founding Date


Total Funding

$12.9 m

Latest funding size

$2.4 m

Time since last funding

3 months


Sugru's latest funding round in May 2017 was reported to be $2.4 m. In total, Sugru has raised $12.9 m

Sugru Financial Metrics

Sugru's revenue was reported to be £3.5 m in FY, 2015 which is a 53% increase from the previous period.

Revenue (FY, 2015)

3.5 m

Revenue growth (FY, 2014 - FY, 2015), %


Gross profit (FY, 2015)

1.5 m

Gross profit margin (FY, 2015), %


Net income (FY, 2015)

(1.9 m)

Cash (31-Dec-2015)

1.9 m
GBPFY, 2013FY, 2014FY, 2015


1.8 m2.3 m3.5 m

Revenue growth, %


Cost of goods sold

803.2 k1.2 m2 m

Gross profit

974.7 k1.1 m1.5 m

Gross profit Margin, %


Operating expense total

2 m2.2 m3.5 m

Pre tax profit

(1 m)(1.1 m)(2 m)

Net Income

(838.6 k)(1.3 m)(1.9 m)
GBPFY, 2013FY, 2014FY, 2015


817.5 k1 m1.9 m

Accounts Receivable

269.1 k506.4 k649 k

Current Assets

1.6 m2 m3.5 m


288.8 k436 k542 k


132.4 k143.2 k166.1 k

Total Assets

2.1 m2.6 m4.2 m

Accounts Payable

177.9 k302.5 k467 k

Current Liabilities

390 k628 k872.8 k

Total Liabilities

390 k730.7 k1 m

Retained Earnings

(838.6 k)(1.3 m)(1.9 m)

Total Equity

1.7 m1.8 m3.2 m

Financial Leverage

1.2 x1.4 x1.3 x
GBPFY, 2013FY, 2014FY, 2015

Cash From Operating Activities

(1.1 m)

Cash From Financing Activities

2.1 m

Income Taxes Paid

171.1 k(229.9 k)178.6 k
GBPY, 2015


79 k

Financial Leverage

1.3 x

Traffic Overview of Sugru

Sugru Online and Social Media Presence

Sugru News and Updates

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Sugru Company Life and Culture

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