Sugru, also known as Formerol, is a patented multi-purpose, non-slumping brand of silicone rubber that resembles modeling clay. Sugru is malleable when removed from its airtight, moisture-proof packaging, retains its plasticity for thirty minutes, and is self-curing at room temperature in approximately 24 hours. The material adheres to aluminium, steel, copper, ceramics, glass, fabric, brass, leather, plywood, and other materials, including ABS plastics.

Company Growth (employees)
London, GB
Size (employees)
68 (est)-1%
Sugru was founded in 2004 and is headquartered in London, GB

Sugru Office Locations

Sugru has an office in London
London, GB (HQ)
Units 1&2 47-49 Tudor Road
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Sugru Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$12.9 m

Latest funding size

$2.4 m

Time since last funding

8 months


Sugru's latest funding round in May 2017 was reported to be $2.4 m. In total, Sugru has raised $12.9 m

Sugru Financials

Sugru's revenue was reported to be £4.5 m in FY, 2016 which is a 28% increase from the previous period.

Revenue (FY, 2016)

4.5 m

Gross profit (FY, 2016)

1.9 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(3.1 m)

EBITDA (FY, 2016)

(3.1 m)

EBIT (FY, 2016)

(3.3 m)

Cash (31-Dec-2016)

1.1 m
GBPFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


163.3 k577.4 k950.9 k1.8 m2.3 m3.5 m4.5 m

Revenue growth, %


Cost of goods sold

144.9 k231.3 k221.1 k803.2 k1.2 m2 m2.6 m

Gross profit

18.4 k346 k729.9 k974.7 k1.1 m1.5 m1.9 m
GBPFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(223 k)(333.6 k)(472.3 k)(838.6 k)(1.3 m)(2 m)(3.1 m)

Cash From Operating Activities

(325.9 k)(457.2 k)(1.1 m)(2.1 m)(2.8 m)

Cash From Financing Activities

658 k434.5 k2.1 m3.4 m3.1 m

Net Change in Cash

290.2 k(224.3 k)742.4 k876.3 k(790.1 k)
    GBPY, 2016


    76.3 k


    1.9 x


    0.4 x

    Financial Leverage

    4.7 x
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    Sugru's Web-traffic and Trends

    Sugru Online and Social Media Presence

    Sugru Company Life and Culture

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