Sugru is the world’s first mouldable glue that turns into rubber.
It all started with an idea and a small team of product designers and material scientists here in London. Our dream is to make fixing, modifying and making things easy and fun for anyone, and Sugru is our solution.
Our patented silicone technology is unique. Out of the pack, Sugru feels like play-dough, and it's that easy to use too. It bonds to almost any other material and cures just by exposing it to air. Its durable cured properties mean it'll stay strong and securely bonded anywhere from the freezer to a steamy hot shower, from the home to the great outdoors.
Sugru comes in a range of 10 awesome colours, so whether you want to blend in or stand out, the choice it yours.
We have a growing community of over 1 million awesome Sugru-ers in 160 countries who share and inspire each other and discover new uses every day.

London, GB
63 (est)-1%

Sugru Locations

London, GB

Sugru Metrics

Sugru Summary

Founding Date


Total Funding

$5.5 M

Latest funding size

$5.5 M

Time since last funding

over 1 year


Sugru Company Life