Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, has some 50,000 employees worldwide and counts among the most internationally aligned German-based companies in the global marketplace. Our vision at Henkel is to be a global leader in brands and technologies. Innovations are the basis for successfully turning this vision into reality. Innovations are of great strategic importance for Henkel, because they provide the basis for our future business portfolio. Already today, more than 30 percent of our annual sales are generated by new, innovative products introduced during the preceding three years. Persil, Purex, Pril, Schwarzkopf, Dial, Fa, Loctite, Teroson, or Ceresit – as varied as the brands and technologies from Henkel are, they have one thing in common: they are based on considerable know-how and innovative ideas. We are constantly at work to perfect our products and production processes, so that we can meet even better the needs of our customers and the consumer. Successfully.