OverviewSuggest Edit

SteelHouse provides advertising software for direct marketers, agencies, and brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to launch retargeting and prospecting campaigns through display, mobile, and social. The SteelHouse Creative Suite lets anyone create beautiful ads using the content around them. The company's solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry.
HQCulver City, CA, US
Employee Ratings4.2
Overall CultureC+

Latest Updates

Employees (est.) (Sept 2021)229(+4%)
Cybersecurity ratingBMore

Key People/Management at SteelHouse

Mark Douglas

Mark Douglas

President & CEO
George Dewey

George Dewey

Chief Brand Officer
Joanne Bradford

Joanne Bradford

Chief Growth Officer
Eileen Wiens

Eileen Wiens

SVP of Sales
Marwan Soghaier

Marwan Soghaier

Chief Product Officer
Anna McMurphy

Anna McMurphy

Chief People Officer
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SteelHouse Office Locations

SteelHouse has offices in Culver City and New York
Culver City, CA, US (HQ)
3644 Eastham Dr
New York, NY, US
535 Broadway
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SteelHouse Financials and Metrics

Summary Metrics

Founding Date


SteelHouse total Funding

$69.9 m

SteelHouse latest funding size

$49 m

Time since last funding

6 years ago

SteelHouse investors

SteelHouse's latest funding round in December 2015 was reported to be $49 m. In total, SteelHouse has raised $69.9 m
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SteelHouse Cybersecurity Score

Cybersecurity ratingPremium dataset



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SteelHouse Online and Social Media Presence

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SteelHouse Company Culture

  • Overall Culture



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SteelHouse News and Updates

SteelHouse Integrates Shutterstock API to Provide Brands with Millions of Images & Videos for Free

LOS ANGELES, May 14, 2019 /PRNewswire/ -- SteelHouse, an advertising software company, today announces its integration of Shutterstock, a leading global technology company offering high-quality content, tools, and services through its creative platform. SteelHouse is now a part of the...

SteelHouse Partners with Telaria to Create Premium Inventory Packages for Connected TV Advertising

LOS ANGELES, April 16, 2019 /PRNewswire/ -- SteelHouse, an advertising software company, announces its strategic focus on Connected TV premium inventory through its self-serve Advertising Suite. This inventory has been made available through partnerships which include Telaria, a leading...

SteelHouse Announces Industry First - Verified Visits Attribution

LOS ANGELES, Aug. 2, 2018 /PRNewswire/ -- SteelHouse, a leading advertising software company, today announces the broad release of its proprietary Verified Visits attribution model. An advertising transparency pioneer, SteelHouse is now offering all of its clients Verified Visits, which...

Rory Mitchell to Become First-Ever Chief Customer Officer at SteelHouse

LOS ANGELES, July 31, 2018 /PRNewswire/ -- SteelHouse, a leading advertising software company, today announces the promotion of Rory Mitchell to CCO. As SteelHouse continues to bring accountability, access, performance, and Connected TV to brands of all sizes through its self-serve...

SteelHouse Blogs

CPG Advertising is About to Change Forever

Consumer packaged goods, or CPG, have long been a staple of television commercials – but these days they’re spending less. A lot less. Between January 1st and August 31st of 2021, CPG manufacturers – excluding alcohol brands – spent $4.6 billion on national linear TV ads. That’s a 6.1% decrease from…

“Should Apple Take a Cut Of the Whole Ecosystem?” MNTN CEO Mark Douglas Talks Tech With Bloomberg

Why Does Apple Charge App Developers a 30% Fee? Firstly, let’s take a look back at how important the App Store is to Apple’s business model overall, and how it’s shaped its ecosystem. Douglas explains that “people forget that with the first iPhone, you could only use software from Apple. When Apple …

OTT is Now CTV, Marketing Automation Improvements, & More | Weekly Marketing News

Last week, there was a lot of marketing industry news to keep on top of, with everything from the MRC redefining OTT as Connected TV and LG Ad’s new TV software making headlines. To make it easier for marketers to see it all in one place, we created this roundup of the top stories that […] The post …

58% of Streamers Say They “Don’t Mind Ads or Commercials While Watching TV.”

The number of platforms and streaming services available to consumers increased rapidly over the last year, and those consumers are now seeking to find ways to save money while still having access to their favorite shows. A recent survey on streaming preferences from Future Today and Variety Intelli…

CTV and the Social Media Mindset: Maximum Effort’s Approach to Bringing Creativity Back to Advertising

Advertisers have tricky times ahead. Not only do they have to be creative masterminds to capture the viewer’s waning attention spans, which decreased to less than eight seconds – they also have to do a lot more with a lot less. Gartner’s annual CMO spend survey revealed that marketing budgets have f…

60% of CTV Households Watch Ad-Supported Streaming Services on TV

Despite the uncertainty the world of advertising faced over the last year, Connected TV has consistently proved itself to be one of the fastest growing advertising channels. And according to a new study from TDG research, that growth continues to remain strong. This is in part due to the growing pop…
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SteelHouse Frequently Asked Questions

  • When was SteelHouse founded?

    SteelHouse was founded in 2009.

  • Who are SteelHouse key executives?

    SteelHouse's key executives are Mark Douglas, George Dewey and Joanne Bradford.

  • How many employees does SteelHouse have?

    SteelHouse has 229 employees.

  • Who are SteelHouse competitors?

    Competitors of SteelHouse include Firefly, Semrush and INVIDI Technologies.

  • Where is SteelHouse headquarters?

    SteelHouse headquarters is located at 3644 Eastham Dr, Culver City.

  • Where are SteelHouse offices?

    SteelHouse has offices in Culver City and New York.

  • How many offices does SteelHouse have?

    SteelHouse has 3 offices.