OverviewSuggest Edit

SteelHouse provides advertising software for direct marketers, agencies, and brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to launch retargeting and prospecting campaigns through display, mobile, and social. The SteelHouse Creative Suite lets anyone create beautiful ads using the content around them. The company's solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry.
HQCulver City, CA, US
Employee Ratings4.2
Overall CultureB-

Latest Updates

Employees (est.) (Apr 2021)189(+7%)
Cybersecurity ratingDMore

Key People/Management at SteelHouse

Mark Douglas

Mark Douglas

President & CEO
Natalie Serota

Natalie Serota

SVP of Business Development
Eileen Wiens

Eileen Wiens

SVP of Sales
Marwan Soghaier

Marwan Soghaier

Chief Product Officer
Ali Haeri

Ali Haeri

VP of Marketing
Chris Innes

Chris Innes

Chief Operating Officer
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SteelHouse Office Locations

SteelHouse has offices in Culver City and New York
Culver City, CA, US (HQ)
3644 Eastham Dr
New York, NY, US
535 Broadway
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SteelHouse Financials and Metrics

Summary Metrics

Founding Date


SteelHouse total Funding

$69.9 m

SteelHouse latest funding size

$49 m

Time since last funding

5 years ago

SteelHouse investors

SteelHouse's latest funding round in December 2015 was reported to be $49 m. In total, SteelHouse has raised $69.9 m
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SteelHouse Cybersecurity Score

Cybersecurity ratingPremium dataset



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SteelHouse Online and Social Media Presence

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SteelHouse Company Culture

  • Overall Culture



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SteelHouse News and Updates

SteelHouse Integrates Shutterstock API to Provide Brands with Millions of Images & Videos for Free

LOS ANGELES, May 14, 2019 /PRNewswire/ -- SteelHouse, an advertising software company, today announces its integration of Shutterstock, a leading global technology company offering high-quality content, tools, and services through its creative platform. SteelHouse is now a part of the...

SteelHouse Partners with Telaria to Create Premium Inventory Packages for Connected TV Advertising

LOS ANGELES, April 16, 2019 /PRNewswire/ -- SteelHouse, an advertising software company, announces its strategic focus on Connected TV premium inventory through its self-serve Advertising Suite. This inventory has been made available through partnerships which include Telaria, a leading...

SteelHouse Announces Industry First - Verified Visits Attribution

LOS ANGELES, Aug. 2, 2018 /PRNewswire/ -- SteelHouse, a leading advertising software company, today announces the broad release of its proprietary Verified Visits attribution model. An advertising transparency pioneer, SteelHouse is now offering all of its clients Verified Visits, which...

Rory Mitchell to Become First-Ever Chief Customer Officer at SteelHouse

LOS ANGELES, July 31, 2018 /PRNewswire/ -- SteelHouse, a leading advertising software company, today announces the promotion of Rory Mitchell to CCO. As SteelHouse continues to bring accountability, access, performance, and Connected TV to brands of all sizes through its self-serve...

SteelHouse Blogs

How to Reach the Modern-Day Dad This Father’s Day

First it was Mother’s Day, then Memorial Day and boom – by the time you know it, Father’s Day is right around the corner. Last year, total spend reached $17 Billion, a $1 Billion increase from the year prior. Despite Father’s Day coinciding with the height of the pandemic, it definitely didn’t slow …

The Travel Boom is Coming – What’s Your Ad Strategy?

“Travel is recovering pretty quickly. I don’t know if we’ll need to market very strongly in the summer.” That’s a quote from a major airline executive, and it sets the tone for the coming deluge of travelers looking to book trips.  There’s an enormous lack of doubt that this year will be the one tra…

39% of consumers are primarily watching sports via ad-supported CTV platforms

Last year saw many industries upended by the pandemic –– and none more so than linear TV advertising. Due to the economic upheaval, many consumers ended up dropping their expensive cable subscriptions. And those that didn’t cited sports, news, and other live programming as the major reasons they did…

Digital Marketing Trends, Connected TV Transformation, & More | Weekly Marketing News

There is a lot to cover this week in digital marketing news. So to make it easier for you to keep on top of the most important stories, we compiled a list of interesting headlines breaking this week. In digital marketing news, ClickZ recommends that marketers take advantage of their existing video c…

Digital Ad Growth, Sports Streaming, & More | Weekly Marketing News

Last week saw plenty of news updates in the world of digital, Connected TV, and mobile marketing. Here’s what’s been making headlines. In digital marketing news, a new report from IAB reveals that internet advertising had a huge rebound in Q4 of 2020 – growing 29% year-over-year to $45.6 billion. Ov…

Marketers Believe CTV Advertising is Just as Effective as Linear TV

With advertisers looking for alternatives to traditional upfronts and an uptick in interest for new ways to measure TV ad performance, it’s no wonder Connected TV is under a spotlight this year. This is in part due to the number of consumers that have been cutting the cord –– eMarketer found that th…
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SteelHouse Frequently Asked Questions

  • When was SteelHouse founded?

    SteelHouse was founded in 2009.

  • Who are SteelHouse key executives?

    SteelHouse's key executives are Mark Douglas, Natalie Serota and Eileen Wiens.

  • How many employees does SteelHouse have?

    SteelHouse has 189 employees.

  • Who are SteelHouse competitors?

    Competitors of SteelHouse include Choozle, Semrush and Epom Ad Server.

  • Where is SteelHouse headquarters?

    SteelHouse headquarters is located at 3644 Eastham Dr, Culver City.

  • Where are SteelHouse offices?

    SteelHouse has offices in Culver City and New York.

  • How many offices does SteelHouse have?

    SteelHouse has 3 offices.