OverviewSuggest Edit

SteelHouse provides advertising software for direct marketers, agencies, and brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to launch retargeting and prospecting campaigns through display, mobile, and social. The SteelHouse Creative Suite lets anyone create beautiful ads using the content around them. The company's solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry.
HQCulver City, US
Employee Ratings3.9

Latest Updates

Employees (est.) (Sept 2020)153
Cybersecurity ratingDMore

Key People/Management at SteelHouse

Mark Douglas

Mark Douglas

President & CEO
Rory Mitchell

Rory Mitchell

Chief Revenue Officer
Natalie Serota

Natalie Serota

SVP of Business Development
Marwan Soghaier

Marwan Soghaier

Chief Product Officer
Ali Haeri

Ali Haeri

VP of Marketing
Chris Innes

Chris Innes

Chief Operating Officer
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SteelHouse Office Locations

SteelHouse has offices in Culver City and New York
Culver City, US (HQ)
3644 Eastham Dr
New York, US
535 Broadway
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SteelHouse Financials and Metrics

Summary Metrics

Founding Date


SteelHouse total Funding

$69.9 m

SteelHouse latest funding size

$49 m

Time since last funding

5 years ago

SteelHouse investors

SteelHouse's latest funding round in December 2015 was reported to be $49 m. In total, SteelHouse has raised $69.9 m
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SteelHouse Cybersecurity Score

Cybersecurity ratingPremium dataset



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SteelHouse Online and Social Media Presence

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SteelHouse News and Updates

SteelHouse Integrates Shutterstock API to Provide Brands with Millions of Images & Videos for Free

LOS ANGELES, May 14, 2019 /PRNewswire/ -- SteelHouse, an advertising software company, today announces its integration of Shutterstock, a leading global technology company offering high-quality content, tools, and services through its creative platform. SteelHouse is now a part of the...

SteelHouse Partners with Telaria to Create Premium Inventory Packages for Connected TV Advertising

LOS ANGELES, April 16, 2019 /PRNewswire/ -- SteelHouse, an advertising software company, announces its strategic focus on Connected TV premium inventory through its self-serve Advertising Suite. This inventory has been made available through partnerships which include Telaria, a leading...

SteelHouse Announces Industry First - Verified Visits Attribution

LOS ANGELES, Aug. 2, 2018 /PRNewswire/ -- SteelHouse, a leading advertising software company, today announces the broad release of its proprietary Verified Visits attribution model. An advertising transparency pioneer, SteelHouse is now offering all of its clients Verified Visits, which...

Rory Mitchell to Become First-Ever Chief Customer Officer at SteelHouse

LOS ANGELES, July 31, 2018 /PRNewswire/ -- SteelHouse, a leading advertising software company, today announces the promotion of Rory Mitchell to CCO. As SteelHouse continues to bring accountability, access, performance, and Connected TV to brands of all sizes through its self-serve...

SteelHouse Blogs

Marketing Innovation, Remote Workers, & CTV Audience Targeting | Weekly Marketing News

This week has seen plenty of news updates in the world of digital, Connected TV, and mobile marketing. Here’s what’s been making headlines.   As companies continue to adapt their strategies to better fit the needs of consumers, there has been a lot of innovation in the way information is distributed…

Ad Revenue for Connected TV Will Reach $8 billion in 2020

Ad Dollars are Following Consumers to Connected TV With Americans spending even more time at home, it is not surprising that ad dollars are following them into their living rooms. A recent report released by MoffettNathanson Research found that Connected TV ad revenue is expected to reach $8 billion…

Oracle’s TikTok Deal is All About Advertising, Says SteelHouse CEO

Oracle’s Ad Business Will Greatly Benefit From TikTok Partnership Oracle made headlines this week when it beat out Microsoft for a deal to acquire the US operations of the uber popular social platform TikTok. The last-minute swoop sees Oracle become TikTok’s “technology partner” in the US, meaning t…

The New Holiday Normal, Political Ads on CTV & More | Weekly Marketing News

This week has seen plenty of news updates in the world of digital, Connected TV, and mobile marketing. Here’s what’s been making headlines in the marketing industry.   In digital marketing news, marketers are looking to finish planning their holiday marketing campaigns as the end of the year approac…

Blindster Drives a 12X+ ROAS with SteelHouse Display Retargeting

Bring on the Challenge Blindster has been a leader in custom window coverings for years, and was already seeing plenty of success driving conversions and revenue. They were looking for a more efficient way to spend their ad budget, though, and turned to SteelHouse retargeting to maximize site traffi…

Why Connected TV Advertising Are the Tools of the Trade For Performance Marketers in 2020 (And Beyond)

You could say that 2020 is the year where Connected TV advertising became mainstream, thanks to a global pandemic shifting consumer behaviour and forcing most of us indoors. A study by McKinsey reported that more advertisers are shifting their budget to digital than ever before, as more than 62% per…
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SteelHouse Frequently Asked Questions

  • When was SteelHouse founded?

    SteelHouse was founded in 2009.

  • Who are SteelHouse key executives?

    SteelHouse's key executives are Mark Douglas, Rory Mitchell and Natalie Serota.

  • How many employees does SteelHouse have?

    SteelHouse has 153 employees.

  • Who are SteelHouse competitors?

    Competitors of SteelHouse include Choozle, Smaato and AcuityAds.

  • Where is SteelHouse headquarters?

    SteelHouse headquarters is located at 3644 Eastham Dr, Culver City.

  • Where are SteelHouse offices?

    SteelHouse has offices in Culver City and New York.

  • How many offices does SteelHouse have?

    SteelHouse has 2 offices.