Spotted

OverviewSuggest Edit

Spotted is the definitive data resource on brands and celebrities — giving leading consumer brands the confidence and competence to make informed celebrity-based decisions. Its mission is to help brand marketers understand which celebrities naturally engage with their brand and the value of these instances. Spotted’s suite of data-driven products is used to inform a number of large-scale decisions such as major campaigns, digital content, and celebrity endorsement.

TypePrivate
Founded2016
HQBoston, US
Websitespotted.us

Latest Updates

Employees (est.) (Jan 2020)28(+4%)

Spotted Office Locations

Spotted has offices in Boston, Los Angeles and New York
Boston, US (HQ)
261 Marlborough St APT 7
Los Angeles, US
Los Angeles, CA, USA
New York, US
New York, NY, USA
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Spotted Financials and Metrics

Summary Metrics

Founding Date

2016

Spotted total Funding

$8.8 m

Spotted latest funding size

$4 m

Time since last funding

2 years ago

Spotted investors

Spotted's latest funding round in April 2018 was reported to be $4 m. In total, Spotted has raised $8.8 m
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Spotted Online and Social Media Presence

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Spotted News and Updates

Attorney General James Secures Settlement For Victims Of Sexual Harassment And Discrimination At Spotted Pig Restaurant

NEW YORK – Attorney General Letitia James today announced a settlement awarding $240,000 and a 10-year profit sharing arrangement for 11 former employees with Kenneth Friedman, the owner and operator of New York City’s West Village restaurant The Spotted Pig. An investigation conducted by the Attorn…

10 More Extraordinary Gadgets We've Spotted at CES

Today we saw some tech products for parents, health monitors, and new inventions for the smart home.

Pet Owners On Alert After Coyote Spotted In Manhattan’s Central Park

One dog owner was unnerved by the boldness of the coyote.

Black Friday Is Almost Over. Here Are The Best Deals We’ve Spotted So Far.

There are a lot of Black Friday deals out there. These ones are still live.

We’ve Spotted Washers, Dryers And More Home Appliances In Samsung’s Black Friday Sale

We found a bunch of Samsung home appliances on sale, from washer and dryer deals, to Samsung refrigerators.

Queen Elizabeth, Prince Andrew Spotted Horseback Riding Together

Their horseback riding excursion comes days after the disgraced duke said he was stepping away from public duties.
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Spotted Blogs

Celebrity Campaign Digest: Puma partners with Adriana Lima, Hilton taps Anna Kendrick & UGG goes high fashion with Adwoa Aboah

Celebrity Campaign Digest provides Spotted’s high-level assessment of some of the best and worst new celebrity campaigns and partnerships from the world of brand marketing. This week, we take a look at new brand-celebrity partnerships from Puma, Hilton and UGG.… The post Celebrity Campaign Digest: P…

Spotted Partners with Footwear News on Exclusive Celebrity Endorsement & Campaign Rankings

Exclusively for Footwear News, Spotted assessed 240 celebrity endorsements and campaigns in the footwear and athletic wear industries from 2017 to 2018. Spotted then ranked the endorsements and campaigns based on three factors: Perception Analysis: Perception Analysis uses proprietary survey… The po…

How an Entire Marketing Team Is Disrupted by a Bad Celebrity Decision

When a brand selects the wrong celebrity for an endorsement deal or campaign, it can offend and turn off target consumer audiences. But looking back internally, who at the brand is affected when an ill-fitting celebrity is selected for partnership?… The post How an Entire Marketing Team Is Disrupted…

Celebrity Campaign Digest: Adidas’s new brand ambassadors, Nike’s inspirational Serena Williams ad, American Express teams up with Lin-Manuel Miranda & more

Celebrity Campaign Digest provides Spotted’s high-level assessment of some of the best and worst new celebrity campaigns and partnerships from the world of brand marketing. This week: Adidas finds two new brand ambassadors in Kylie Jenner and Donald Glover Snickers… The post Celebrity Campaign Diges…

Celebrity Campaign Digest: Bella Hadid fronts True Religion’s “comeback,” Toyota’s new commercial features Chuck Norris, Ted Danson anchors quirky Smirnoff campaign, New York & Company taps Kate Hudson

Celebrity Campaign Digest provides Spotted’s high-level assessment of some of the best and worst new celebrity campaigns from the world of brand marketing. This week, we look at True Religion’s “comeback” campaign featuring Bella Hadid, Toyota’s Chuck Norris-riffing commercial, Smirnoff’s… The post …

3 Reasons Why Long-Term Endorsement Deals Pose a Major Risk

In hopes of ensuring a fortified and stable relationship with a big-name celebrity (and in turn grab consumer attention and differentiate themselves), brands have long resorted to inking long-term endorsement deals with celebrity partners. But in today’s ever-shifting, social media-fueled… The post …
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Spotted Frequently Asked Questions

  • When was Spotted founded?

    Spotted was founded in 2016.

  • How many employees does Spotted have?

    Spotted has 28 employees.

  • Who are Spotted competitors?

    Competitors of Spotted include Audience Partners, Ivie & Associates and InMoji.

  • Where is Spotted headquarters?

    Spotted headquarters is located at 261 Marlborough St APT 7, Boston.

  • Where are Spotted offices?

    Spotted has offices in Boston, Los Angeles and New York.

  • How many offices does Spotted have?

    Spotted has 3 offices.