OverviewSuggest Edit

Somo creates solutions for the connected world, with a mission to help businesses increase sales, customer engagement and productivity. Somo's full service offering has three focused divisions: Custom Product Development, Marketing for the Connected World, Products and Platforms.
Somo has built some of the most innovative and creative mobile products in the market and run some of the most successful ad campaigns for brands all over the world such as Audi, De Beers, BP, and The New York Times. 

TypePrivate
Founded2009
HQLondon, GB
Websitesomoglobal.com
Employee Ratings3.8

Latest Updates

Employees (est.) (May 2020)181(+2%)
Job Openings3
Revenue (FY, 2018)£15.8 M(-10%)

Key People/Management at Somo

Nick Hynes

Nick Hynes

CEO
Carl Uminski

Carl Uminski

COO
Dave Evans

Dave Evans

Chief Technology Officer
Ross Sleight

Ross Sleight

Chief Strategy Officer
Stephanie Emmanouel

Stephanie Emmanouel

VP Business Development
Tim Johnson

Tim Johnson

Head of Production
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Somo Office Locations

Somo has offices in London, Bristol, Arlington, Charleston and in 2 other locations
London, GB (HQ)
Bressenden Pl, Westminster
Bristol, GB
5th Floor 1 Temple Way
Arlington, US
1201 Wilson Blvd #27
Charleston, US
100 Calhoun St #210
New York, US
51 E 12th St
San Francisco, US
180 Sansome St 11th Floor, San Francisco
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Somo Financials and Metrics

Summary Metrics

Founding Date

2009

Somo total Funding

$5.5 m

Somo latest funding size

$5.50 m

Time since last funding

6 years ago

Somo investors

Somo's latest funding round in April 2014 was reported to be $5.5 m. In total, Somo has raised $5.5 m
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Somo Revenue

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View revenue for all periods
Somo's revenue was reported to be £15.77 m in FY, 2018
GBP

Revenue (FY, 2018)

15.8m

Gross profit (FY, 2018)

7.1m

Gross profit margin (FY, 2018), %

44.8%

Net income (FY, 2018)

593.8k

EBITDA (FY, 2018)

1.4m

EBIT (FY, 2018)

1.4m

Cash (31-Dec-2018)

165.3k
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

10.6m23.1m21.2m21.9m25.1m17.5m15.8m

Revenue growth, %

118%(8%)3%15%(30%)

Cost of goods sold

9.2m19.2m17.4m14.9m18.5m12.0m8.7m

Gross profit

1.4m3.8m3.8m7.0m6.6m5.6m7.1m
GBPFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

190.5k264.8k167.3k39.5k321.5k133.9k165.3k

Accounts Receivable

5.1k1.9m1.4m926.4k3.6m3.8m2.7m1.5m

Current Assets

5.1k2.8m4.2m2.7m4.8m6.3m4.0m3.1m

PP&E

118.2k214.6k119.8k22.2k26.9k65.7k66.0k
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Net Income

(2.6m)(2.2m)(7.6m)(2.3m)572.2k142.8k593.8k

Cash From Operating Activities

(2.1m)(205.9k)(6.4m)(1.9m)312.8k263.9k221.6k

Cash From Financing Activities

2.0m1.6m6.6m2.1m(26.0k)61.0(25.0k)

Net Change in Cash

(497.6k)74.3k(97.4k)(127.8k)282.0k(187.5k)31.4k
GBPY, 2018

Revenue/Employee

118.5k

Financial Leverage

-0.6 x
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Somo Online and Social Media Presence

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Somo News and Updates

SoMo, HERE Mobility's Recently Launched Consumer App, Takes the Streets of Barcelona for Mobile World Congress 2019

BARCELONA, Spain, Feb. 25, 2019 HERE Mobility is leveraging their all-in-one social mobility app, SoMo, to give attendees of Mobile World Congress (MWC) 2019 in Barcelona the widest array of transportation options in choosing with whom they ride and how they get to their destination. With ...

PeerLogix Partners with SoMo Audience to Create OTT-Based Private Marketplaces Within the Mobile Space

New York, NY - (NewMediaWire) - January 29, 2019 - PeerLogix, Inc. (OTC: LOGX), the go-to audience discovery platform for the OTT/streaming TV landscape, today announced a partnership with SoMo Audience, one of the largest mobile ad exchanges. The partnership will allow SoMo’s mobile media buye…

Here launches SoMo, a social transport app for planning and sharing rides

Here Technologies has launched a new social transport app called SoMo, built from the bottom up as an all-encompassing app for planning and sharing rides.

NSF International Appoints Suzan Somo General Manager of Plumbing Products

ANN ARBOR, Mich., Sept. 19, 2018 /PRNewswire/ -- Suzan Somo, a veteran leader in the Global Water Division of NSF International, has been appointed General Manager of Plumbing Products by the independent public health and safety organization. In her new role, Somo will lead the expansion...

Somo Blogs

FinTech Connect 2019: Key Takeaways

FinTech Connect took place on the 3rd and 4th December at London’s ExCel and brought together over 6,000 members of the FinTech community, many of whom visited the event to find out what’s in store for the next phase of digital transformation. Exhibitors included leading influential busi…

Accelerating change: are auto brands meeting the needs of modern users?

In the recent article for Auto Retail Profit magazine, our Chief Growth Officer Rebecca Crook describes how digital can be used to approach some of the major issues affecting the automotive industry. In particular, how the traditional car showroom is a touchpoint failing to meet modern c…

Waking up to the reality of electric vehicles

The UK government has unveiled its plan to introduce green-coloured number plates to promote the take-up of electric vehicles on our roads. This Road to Zero strategy, with £1.5bn of government investment, introduces a package of incentives which aims to make the UK ‘the best place in th…

Ross Sleight, Somo CSO, speaking at Tech Connect Live

On Tuesday 19th November at 11.30am, Somo chief strategy officer, Ross Sleight will take to the Digital Transformation stage to deliver a keynote speech at TechConnect Live UK, in Milton Keynes.

Why the bank branch still has a role to play for consumers

In his recent article on Finance Digest, Somo’s COO, Carl Uminski, shares that even though more than a third of all UK bank branches have closed since 2015, it’s important that we remember traditional banks still have a role to play on the modern high street.

Somo wins at The Drum B2B awards for Digital Transformation Initiative of the Year!

We’re thrilled to announce Somo has just won Digital Transformation Initiative of the Year 2019 at The Drum B2B Awards for our work with Siemens Financial Services.
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Somo Frequently Asked Questions

  • When was Somo founded?

    Somo was founded in 2009.

  • Who are Somo key executives?

    Somo's key executives are Nick Hynes, Carl Uminski and Dave Evans.

  • How many employees does Somo have?

    Somo has 181 employees.

  • What is Somo revenue?

    Latest Somo annual revenue is £15.8 m.

  • What is Somo revenue per employee?

    Latest Somo revenue per employee is £87.1 k.

  • Who are Somo competitors?

    Competitors of Somo include Ivie & Associates, SilverPush and Marketing Evolution.

  • Where is Somo headquarters?

    Somo headquarters is located at Bressenden Pl, Westminster, London.

  • Where are Somo offices?

    Somo has offices in London, Bristol, Arlington, Charleston and in 2 other locations.

  • How many offices does Somo have?

    Somo has 6 offices.