OverviewSuggest Edit

Somo creates solutions for the connected world, with a mission to help businesses increase sales, customer engagement and productivity. Somo's full service offering has three focused divisions: Custom Product Development, Marketing for the Connected World, Products and Platforms.
Somo has built some of the most innovative and creative mobile products in the market and run some of the most successful ad campaigns for brands all over the world such as Audi, De Beers, BP, and The New York Times. 

TypePrivate
Founded2009
HQLondon, GB
Websitesomoglobal.com
Employee Ratings4

Latest Updates

Employees (est.) (Nov 2020)171(-2%)
Revenue (FY, 2018)£15.8 M(-10%)
Cybersecurity ratingAMore

Key People/Management at Somo

Nick Hynes

Nick Hynes

CEO
Carl Uminski

Carl Uminski

COO
Dave Evans

Dave Evans

Chief Technology Officer
Ross Sleight

Ross Sleight

Chief Strategy Officer
Stephanie Emmanouel

Stephanie Emmanouel

VP Business Development
Tim Johnson

Tim Johnson

Head of Production
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Somo Office Locations

Somo has offices in London, Bristol, Arlington, Charleston and in 4 other locations
London, GB (HQ)
Bressenden Pl, Westminster
Bristol, GB
5th Floor 1 Temple Way
London, GB
21 Arlington St, St. James's
London, GB
7th floor, 50 Broadway, Westminster
Arlington, US
1201 Wilson Blvd #27
Charleston, US
100 Calhoun St #210
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Somo Financials and Metrics

Summary Metrics

Founding Date

2009

Somo total Funding

$5.5 m

Somo latest funding size

$5.50 m

Time since last funding

7 years ago

Somo investors

Somo's latest funding round in April 2014 was reported to be $5.5 m. In total, Somo has raised $5.5 m
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Somo Revenue

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Somo's revenue was reported to be £15.77 m in FY, 2018
GBP

Revenue (FY, 2018)

15.8m

Gross profit (FY, 2018)

7.1m

Gross profit margin (FY, 2018), %

44.8%

Net income (FY, 2018)

593.8k

EBITDA (FY, 2018)

1.4m

EBIT (FY, 2018)

1.4m

Cash (31-Dec-2018)

165.3k
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

10.6m23.1m21.2m21.9m25.1m17.5m15.8m

Revenue growth, %

118%(8%)3%15%(30%)

Cost of goods sold

9.2m19.2m17.4m14.9m18.5m12.0m8.7m

Gross profit

1.4m3.8m3.8m7.0m6.6m5.6m7.1m
GBPFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

190.5k264.8k167.3k39.5k321.5k133.9k165.3k

Accounts Receivable

5.1k1.9m1.4m926.4k3.6m3.8m2.7m1.5m

Current Assets

5.1k2.8m4.2m2.7m4.8m6.3m4.0m3.1m

PP&E

118.2k214.6k119.8k22.2k26.9k65.7k66.0k
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Net Income

(2.6m)(2.2m)(7.6m)(2.3m)572.2k142.8k593.8k

Cash From Operating Activities

(2.1m)(205.9k)(6.4m)(1.9m)312.8k263.9k221.6k

Cash From Financing Activities

2.0m1.6m6.6m2.1m(26.0k)61.0(25.0k)

Net Change in Cash

(497.6k)74.3k(97.4k)(127.8k)282.0k(187.5k)31.4k
GBPFY, 2010

Financial Leverage

-3.7 x
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Somo Cybersecurity Score

Cybersecurity ratingPremium dataset

A

95/100

SecurityScorecard logo

Somo Online and Social Media Presence

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Somo News and Updates

SoMo, HERE Mobility's Recently Launched Consumer App, Takes the Streets of Barcelona for Mobile World Congress 2019

BARCELONA, Spain, Feb. 25, 2019 HERE Mobility is leveraging their all-in-one social mobility app, SoMo, to give attendees of Mobile World Congress (MWC) 2019 in Barcelona the widest array of transportation options in choosing with whom they ride and how they get to their destination. With ...

PeerLogix Partners with SoMo Audience to Create OTT-Based Private Marketplaces Within the Mobile Space

New York, NY - (NewMediaWire) - January 29, 2019 - PeerLogix, Inc. (OTC: LOGX), the go-to audience discovery platform for the OTT/streaming TV landscape, today announced a partnership with SoMo Audience, one of the largest mobile ad exchanges. The partnership will allow SoMo’s mobile media buye…

Here launches SoMo, a social transport app for planning and sharing rides

Here Technologies has launched a new social transport app called SoMo, built from the bottom up as an all-encompassing app for planning and sharing rides.

NSF International Appoints Suzan Somo General Manager of Plumbing Products

ANN ARBOR, Mich., Sept. 19, 2018 /PRNewswire/ -- Suzan Somo, a veteran leader in the Global Water Division of NSF International, has been appointed General Manager of Plumbing Products by the independent public health and safety organization. In her new role, Somo will lead the expansion...

Somo Blogs

Companies today must balance ethics with profitability

In today's society where we're worried about screen time affecting our mental health and enterprise is working to deliver shareholder value, there is a heavy weight to bear as businesses are increasingly conscious of their impact on the world, trying to navigate between short term shareh…

Digitizing car buying in the US

Evolution of the US Automotive industry The US Automotive market has gone relatively unchanged over the past 100 years, still functioning on an outdated business model that requires automotive manufacturers to sell through independently owned and operated physical dealerships. Dealershi…

What is the real human impact of technology for 2020?

In Somo's latest 2020 Digital Trends report, we’re looking at our relationship with digital and predict that 2020 will bring a sea-change in corporate responsibility across a range of sectors. 

What will make car-buyers switch to electric?

As environmental impact statistics and warnings of climate change enter our daily newsfeed, what will it take to make car buyers switch to electric?  In this blog, Somo shares key insights from its white paper research on barriers to mass electric vehicle adoption. 

Transform or you'll be left with a diminished audience (podcast)

In this recent conversation with Andy Davis from Venturi Group, Somo’s Chief Strategy Officer, Ross Sleight, shares his thoughts on digital disruptors and the need for customer-centric transformation across every sector. Here’s an overview of the insightful podcast:
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Somo Frequently Asked Questions

  • When was Somo founded?

    Somo was founded in 2009.

  • Who are Somo key executives?

    Somo's key executives are Nick Hynes, Carl Uminski and Dave Evans.

  • How many employees does Somo have?

    Somo has 171 employees.

  • What is Somo revenue?

    Latest Somo annual revenue is £15.8 m.

  • What is Somo revenue per employee?

    Latest Somo revenue per employee is £92.2 k.

  • Who are Somo competitors?

    Competitors of Somo include Audience Partners, Ivie & Associates and SilverPush.

  • Where is Somo headquarters?

    Somo headquarters is located at Bressenden Pl, Westminster, London.

  • Where are Somo offices?

    Somo has offices in London, Bristol, Arlington, Charleston and in 4 other locations.

  • How many offices does Somo have?

    Somo has 10 offices.