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Refract built a platform to make sales coaching simple, more time efficient and to amplify the benefits. The platform delivers coaching and feedback from calls, demos, meetings, and emails for managers, coaches, and representatives. AI technology delivers personalized insight, based on customer's business and reps, showing the actions and words that align with top performers and results.

HQTyne and Wear, GB

Latest Updates

Employees (est.) (Jan 2020)36(+3%)

Key People/Management at Refract

Kevin Beales

Kevin Beales

Paul Fleming

Paul Fleming

Richard Smith

Richard Smith

Head of Sales
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Refract Office Locations

Refract has an office in Tyne and Wear
Tyne and Wear, GB (HQ)
Science Central Bath Ln
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Refract Financials and Metrics

Summary Metrics

Founding Date


Refract total Funding

$703 k

Time since last funding

2 years ago

Refract investors

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Refract Revenue

Cash (28-Feb-2019)

GBPFY, 2017FY, 2018FY, 2019



Accounts Receivable


Current Assets

Y, 2019

Financial Leverage

1.3 x
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Refract Online and Social Media Presence

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Refract News and Updates

Membrain Partners With to Improve Sales Coaching

Membrain, the Sales Enablement CRM company, and, the U.K.-based Sales Conversations Intelligence company, have partnered up to improve sales coaching for B2B sales teams.

Refractory Market 2018: Global Analysis By Key Players – Vesuvius, Magnesita, Imerys, Magnezit Group, Resco

Wiseguyreports.Com Publish New Market Research Report On -“Refractory Market - Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2018 - 2023” Posted via Industry Today. Follow us on Twitter @IndustryToday

Rafael Pharmaceuticals Announces Activation of Second Clinical Trial Site for the Phase I Study of CPI-613 in Patients with Relapsed or Refractory T-Cell Lymphoma

Interim results of CPI-613 in combination with bendamustine in patients with T-Cell Lymphoma exhibited an 86% Objective Response Rate Interim results of CPI-613 in combination with bendamustine in patients with T-Cell Lymphoma exhibited an 86% Objective Response Rate

Refract Blogs

Coach The Sale EP22 - Empathy, Milkshakes and Shotguns

Is there any place for empathy in Sales? How can we improve our sales process by understanding the buying process?

11yr old Joe's Cold Calling Journey Continues

Worried or nervous about making cold calls? 11-year-old Joe Beales says: ‘Just get over it!’

Coach The Sale EP21 - Coaching A Modern Sales Organization

Does a SaaS company like Wistia really need a Sales function? Pete von Burchard (VP of Sales and Customer Success), joins me to discuss how pivotal to revenue and growth Sales is at Wistia, and how the team rely on coaching and call recordings to develop and grow.

Coach The Sale EP20 - Why Authenticity Sells

How authentic are you in your sales conversations? Do you feel the need to have a polished persona of business professionalism that doesn't reflect who you are in any way? Dale Dupree's on a mission to put a stop to that, and in doing so ignite your sales performance.

Coach The Sale EP19 - Your Sales Methodology Is Irrelevant

Your sales methodology is irrelevant, that's the view of Kevin Dorsey, VP of Inside Sales at PatientPop, a rapidly growing platform that helps doctors increase the visibility of their practices with digital marketing.

5 Tips to Scale Your Sales Team and Create Repeatable Outcomes

I remember playing with Grow Monsters - those expandable water toys that grow five times or more their original size after a few days in water. It was fun to see a tiny dinosaur come out of the water enlarged, as if by magic.
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Refract Frequently Asked Questions

  • When was Refract founded?

    Refract was founded in 2015.

  • Who are Refract key executives?

    Refract's key executives are Kevin Beales, Paul Fleming and Richard Smith.

  • How many employees does Refract have?

    Refract has 36 employees.

  • Who are Refract competitors?

    Competitors of Refract include Troops, Salesfusion and Gong.

  • Where is Refract headquarters?

    Refract headquarters is located at Science Central Bath Ln, Tyne and Wear.

  • Where are Refract offices?

    Refract has an office in Tyne and Wear.

  • How many offices does Refract have?

    Refract has 1 office.