Reformation designs limited-edition collections and manufactures styles in their downtown Los Angeles factory. This allows the company to release designs that reflect the latest fashion trends within a few weeks. By cutting out the middleman and selling in own boutiques and online store, Reformation is able to control costs and pass these savings to customers. Reformation also sources vintage garments and sustainable fabrics and incorporates green practices throughout its supply chain to make beautiful styles at a fraction of the environmental impact generated by most fashion brands.
Los Angeles, US
Size (employees)
192 (est)-3%
Reformation was founded in 2009 and is headquartered in Los Angeles, US
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Reformation Office Locations

Reformation has an office in Los Angeles
Los Angeles, US (HQ)
2744 E 11th St
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Reformation Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$37 m

Latest funding size

$25 m

Time since last funding

4 months ago


Reformation's latest funding round in December 2017 was reported to be $25 m. In total, Reformation has raised $37 m
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Reformation News and Updates

How to Make Your Brand Size Inclusive

Expanding a brand into high double-digit sizes comes with challenges. BoF looks at how to overcome the hurdles.

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Reformation Raises $25 Million to Fuel Brick-and-Mortar Growth

Founder and chief executive Yael Aflalo will use the Series B round of financing, led by Stripes Group with participation from 14W andImaginary Ventures, to open more tech-enabled retail locations.

Martin Luther’s defining act that sparked the Protestant Reformation probably never happened

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How BFF Marketing Became the M.O. for Women’s Direct-to-Consumer Brands

The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.

Social Goods | Levis' Social Responsibility, Can Chinese Manufacturers Ever Be Green?

This week, Levi's starts initiative to improve life for garment workers, while China renews its focus on building a sustainable garment industry.
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