OverviewSuggest Edit

Reformation is a clothing designer and manufacturer. The Company produces its collections using sustainable methods and materials like eco fabrics, deadstock and repurposed vintage garments. It offers dresses, jumpsuits, jeans, outerwear, sweaters, tops, bottoms and accessories.
HQVernon, CA, US
Employee Ratings3.6
Overall CultureB

Latest Updates

Employees (est.) (Apr 2022)439(+5%)
Revenue (Y, 2017)$100 M
Cybersecurity ratingAMore
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Key People/Management at Reformation

Lauren Rothberg

Lauren Rothberg

Director of Marketing
Sarah Logan

Sarah Logan

VP, Planning and Merchandising
Rochelle Spratlen

Rochelle Spratlen

Director of eCommerce
Yael Aflalo

Yael Aflalo

Founder, CEO
Jennifer MacLellan

Jennifer MacLellan

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Reformation Office Locations

Reformation has offices in Vernon, Culver City, East Hampton, Los Angeles and in 3 other locations
Vernon, CA, US (HQ)
2263 E Vernon Ave
Culver City, CA, US
8810 Washington Blvd #102
East Hampton, NY, US
85 Main St
Los Angeles, CA, US
1027 N Swarthmore Ave, Pacific Palisades
Los Angeles, CA, US
2744 E 11th St
Los Angeles, CA, US
8000 Melrose Ave
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Reformation Financials and Metrics

Summary Metrics

Founding Date


Reformation total Funding

$37 m

Reformation latest funding size

$25 m

Time since last funding

4 years ago

Reformation investors

Reformation's latest funding round in December 2017 was reported to be $25 m. In total, Reformation has raised $37 m
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Reformation Revenue

Reformation's revenue was reported to be $100 m in Y, 2017

Revenue (Y, 2017)

USDY, 2017E


USDY, 2017


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Reformation Cybersecurity Score

Cybersecurity ratingPremium dataset



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Reformation Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset


out of 100

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Reformation Online and Social Media Presence

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Reformation Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



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Reformation News and Updates

Reformation Says It'll Be Climate Positive by 2025, and Hopes Your Company Will Be Too

The sustainable fashion brand shares how scrappy startups can reduce their carbon footprint and have a positive impact on the planet.

Boho clothing brand Reformation now sells eco-friendly laundry detergent and hand soap

Reformation and Blueland have partnered on a line of fig-scented, eco-friendly cleaning supplies that includes hand soap, laundry detergent, and a multi-purpose cleaner. Reformation, the eco-friendly fashion label known for its flowy, patterned dresses has a new product in its lineup: Soap.Read Ful…

Tax cuts could do for our economy today what the Reformation did 502 years ago

On this day in 1517, German monk Martin Luther nailed his 95 Theses to the door of All Saints’ church [...] The post Tax cuts could do for our economy today what the Reformation did 502 years ago appeared first on CityAM.

Private equity firm buys stake in Instagram fashion brand Reformation

European private equity firm Permira has acquired a majority stake in sustainable fashion brand Reformation.  The company, which was founded [...] The post Private equity firm buys stake in Instagram fashion brand Reformation appeared first on CityAM.

Permira to take majority stake in fashion brand Reformation

Permira has agreed to acquire a majority stake in Los Angeles-based Reformation, a sustainable fashion brand. No financial terms were disclosed. Goldman Sachs was financial adviser to Reformation while Morgan Stanley did likewise to Permira. The transaction is expected to close in the third quarter …

How Reformation won over 'cool girls' by filling a void left by H&M and Forever 21

For the past decade, fashion brand Reformation has aimed to redefine sustainability by building a company with eco-friendly principles at its core.  Business Insider talked with Kathleen Talbot, Reformation's vice president of operations and sustainability, to learn more about how the "cool girl" …
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Reformation Frequently Asked Questions

  • When was Reformation founded?

    Reformation was founded in 2009.

  • Who are Reformation key executives?

    Reformation's key executives are Lauren Rothberg, Sarah Logan and Rochelle Spratlen.

  • How many employees does Reformation have?

    Reformation has 458 employees.

  • What is Reformation revenue?

    Latest Reformation annual revenue is $100 m.

  • What is Reformation revenue per employee?

    Latest Reformation revenue per employee is $218.3 k.

  • Who are Reformation competitors?

    Competitors of Reformation include Everlane, Nasty Gal and Pretty Green.

  • Where is Reformation headquarters?

    Reformation headquarters is located at 2263 E Vernon Ave, Vernon.

  • Where are Reformation offices?

    Reformation has offices in Vernon, Culver City, East Hampton, Los Angeles and in 3 other locations.

  • How many offices does Reformation have?

    Reformation has 13 offices.