Reformation is a revolution in fashion.
Traditional fashion brands concept collections a year in advance of launch at prices inflated by middlemen and staggering costs to the environment.
At Reformation, design, value and sustainability coexist. We design our limited-edition collections and manufacture these styles in our downtown Los Angeles factory. This allows us to release designs that reflect the latest fashion trends within a few weeks. By cutting out the middleman and selling in our own boutiques and online store, we are able to control costs and pass these savings to our customers. We also source vintage garments and sustainable fabrics and incorporate green practices throughout our supply chain to make beautiful styles at a fraction of the environmental impact generated by most fashion brands.
Our company’s name touches on our mission to disrupt the status quo and revolutionize fashion. To inspire our customers to join us, we tell them everything. By sharing every piece of our process, we hope to change the way people think about fashion by showing that fashion can be green without sacrificing any element of design. Join the Reformation!