Reformation is a clothing designer and manufacturer. The Company produces its collections using sustainable methods and materials like eco fabrics, deadstock and repurposed vintage garments. It offers dresses, jumpsuits, jeans, outerwear, sweaters, tops, bottoms and accessories.

Employee Rating

HQVernon, US
Size (employees)235 (est)
Reformation was founded in 2009 and is headquartered in Vernon, US
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Key People/Management at Reformation

Lauren Rothberg

Lauren Rothberg

Director of Marketing
Sarah Logan

Sarah Logan

VP, Planning and Merchandising
Rochelle Spratlen

Rochelle Spratlen

Director of eCommerce
Yael Aflalo

Yael Aflalo

Founder, CEO
Jennifer MacLellan

Jennifer MacLellan

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Reformation Office Locations

Reformation has an office in Vernon
Vernon, (HQ)
2263 E Vernon Ave
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Reformation Financials and Metrics

Summary Metrics

Founding Date


Reformation total Funding

$37 m

Reformation latest funding size

$25 m

Time since last funding

a year ago

Reformation investors

Reformation's latest funding round in December 2017 was reported to be $25 m. In total, Reformation has raised $37 m
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Reformation Revenue

Reformation's revenue was reported to be $100 m in Y, 2017

Revenue (Y, 2017)

USDY, 2017E


USDY, 2017


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Reformation Online and Social Media Presence

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Reformation News and Updates

Resurgence of nativism, protectionism in West disturbing: Manmohan

Former Prime Minister Manmohan Singh on Tuesday said that resurgence of "nativism and protectionism in the West is a disturbing trend" and the "old and tried approaches may not suffice".

Pastor Blames California Wildfires On State’s Embrace Of LGBTQ Rights

California is "leading the pack to legitimize the sin of homosexuality," said Colorado's Kevin Swanson.

HC moots panel to look into issues of sexual violence against women, children

The Delhi High Court today said there was an urgent need to prevent sexual violence against women and children and decided to set up a panel to look into the issue and suggest measures. Hearing pleas filed by two NGOs, a bench of Acting Chief Justice Gita Mittal and Justice C Hari Shankar said there…

Fashion's Top VCs Open Their Playbooks

A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.

Childcare Software Market Outlook 2022: Cost Effect, Technological Reformation and Opportunities by Key Players like SofterWare, Ladder Software, Procare Software, Hi Mama

Childcare Software Market, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Posted via In…

5G Services Market 2022: Market Potential, Cost Effect, Technological Reformation and Opportunities by Key Players like Cisco Systems, Samsung Electronics, Ericsson, Qualcomm, Intel Corporation, Verizon Communications

This report provides comprehensive analysis of, Key market segments and sub-segments, Evolving market trends and dynamics, changing supply and demand scenarios, Quantifying market opportunities through market sizing and market forecasting. Posted via Industry Today. Follow us on Twitter @IndustryTod…
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Reformation Company Life and Culture

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Reformation Frequently Asked Questions

  • When was Reformation founded?

    Reformation was founded in 2009.

  • Who are Reformation key executives?

    Reformation's key executives are Lauren Rothberg, Sarah Logan and Rochelle Spratlen.

  • How many employees does Reformation have?

    Reformation has 235 employees.

  • What is Reformation revenue?

    Latest Reformation annual revenue is $100 m.

  • What is Reformation revenue per employee?

    Latest Reformation revenue per employee is $425.5 k.

  • Who are Reformation competitors?

    Competitors of Reformation include Pretty Green, Joules Group and Nasty Gal.

  • Where is Reformation headquarters?

    Reformation headquarters is located at 2263 E Vernon Ave, Vernon.

  • Where are Reformation offices?

    Reformation has an office in Vernon.

  • How many offices does Reformation have?

    Reformation has 1 office.