PureWow is a digital publication dedicated to finding ways to make life more interesting, beautiful and manageable for women. Our motto, "Elevate the Everyday," drives us to deliver irresistible discoveries to our readers every single day. Launched in 2010 with a National focus, our editors scour the country to cover the breadth of women’s lifestyle across fashion, beauty, home, recipes, tech, travel, food, health and more. PureWow also uncovers the best local finds in its city-specific sections - New York, Los Angeles, Chicago, Dallas, San Francisco and the Hamptons.