PureWow is a digital publication dedicated to finding ways to make life more interesting, beautiful and manageable for women. Our motto, "Elevate the Everyday," drives us to deliver irresistible discoveries to our readers every single day. Launched in 2010 with a National focus, our editors scour the country to cover the breadth of women’s lifestyle across fashion, beauty, home, recipes, tech, travel, food, health and more. PureWow also uncovers the best local finds in its city-specific sections - New York, Los Angeles, Chicago, Dallas, San Francisco and the Hamptons.
New York, US
Size (employees)
117 (est)
PureWow was founded in 2010 and is headquartered in New York, US
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PureWow Office Locations

PureWow has an office in New York
New York, US (HQ)
604 1261 Broadway
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PureWow Financials and Metrics

Summary Metrics

PureWow's latest funding round in May 2015 was reported to be $2.5 m. In total, PureWow has raised $2.5 m
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PureWow Financials

PureWow's revenue was reported to be $20 m in Y, 2016

Revenue (Y, 2016)

20 m
USDY, 2016


20 m
USDY, 2016


320.5 k
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PureWow Operating Metrics

PureWow's Monthly Unique Visitors was reported to be 11.7 m in Y, 2016.
Y, 2016

Monthly Unique Visitors

11.70 m
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PureWow Online and Social Media Presence

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PureWow News and Updates

After buying PureWow, Gary Vaynerchuk's company is launching a new men’s media brand about the collision of entrepreneurship and pop culture

After buying women's lifestyle media brand PureWow in 2017, Gary Vaynerchuk's company is launching its first new media brand under the Gallery Media Group umbrella. One37pm will be a young men's brand meant to capture the collision between pop culture and entrepreneurship ("the grind"). There will…
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