OverviewSuggest Edit

PureWow is a digital publication dedicated to finding ways to make life more interesting, beautiful and manageable for women. Our motto, "Elevate the Everyday," drives us to deliver irresistible discoveries to our readers every single day. Launched in 2010 with a National focus, our editors scour the country to cover the breadth of women’s lifestyle across fashion, beauty, home, recipes, tech, travel, food, health and more. PureWow also uncovers the best local finds in its city-specific sections - New York, Los Angeles, Chicago, Dallas, San Francisco and the Hamptons.
HQNew York, NY, US
Employee Ratings3.7
Overall CultureA+

Latest Updates

Employees (est.) (Sept 2021)59
Revenue (Y, 2016)$20 M
Cybersecurity ratingCMore

PureWow Office Locations

PureWow has an office in New York
New York, NY, US (HQ)
1261 Broadway #604
New York, NY, US
10 Hudson Yards 25th floor
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PureWow Financials and Metrics

Summary Metrics

Founding Date


PureWow total Funding

$2.5 m

PureWow latest funding size

$2.5 m

Time since last funding

6 years ago

PureWow investors

PureWow's latest funding round in May 2015 was reported to be $2.5 m. In total, PureWow has raised $2.5 m
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PureWow Revenue

PureWow's revenue was reported to be $20 m in Y, 2016

Revenue (Y, 2016)

USDY, 2016


USDY, 2016


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PureWow Operating Metrics

PureWow's Monthly Unique Visitors was reported to be 11.7 m in Y, 2016.
Y, 2016

Monthly Unique Visitors

11.7 m
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PureWow Cybersecurity Score

Cybersecurity ratingPremium dataset



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PureWow Online and Social Media Presence

Embed Graph

PureWow Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



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PureWow News and Updates

PureWow and Neutrogena® name the next 100 women emerging in culture -- the PureWow 100

NEW YORK, Sept. 28, 2018 /PRNewswire/ -- PureWow and Neutrogena® have collaborated on a list of 100 women doing remarkable things within their industry; women you need to know, that you've likely never heard of before. The PureWow 100 list represents women across age, geography and field...

After buying PureWow, Gary Vaynerchuk's company is launching a new men’s media brand about the collision of entrepreneurship and pop culture

After buying women's lifestyle media brand PureWow in 2017, Gary Vaynerchuk's company is launching its first new media brand under the Gallery Media Group umbrella. One37pm will be a young men's brand meant to capture the collision between pop culture and entrepreneurship ("the grind"). There will…

PureWow Frequently Asked Questions

  • When was PureWow founded?

    PureWow was founded in 2010.

  • How many employees does PureWow have?

    PureWow has 59 employees.

  • What is PureWow revenue?

    Latest PureWow annual revenue is $20 m.

  • What is PureWow revenue per employee?

    Latest PureWow revenue per employee is $339 k.

  • Who are PureWow competitors?

    Competitors of PureWow include Motherly, Funzing and Fustany.

  • Where is PureWow headquarters?

    PureWow headquarters is located at 1261 Broadway #604, New York.

  • Where are PureWow offices?

    PureWow has an office in New York.

  • How many offices does PureWow have?

    PureWow has 2 offices.