POPSUGAR Inc. is a global media and technology company including lifestyle media publisher POPSUGAR, digital shopping platform ShopStyle, and monthly subscription box POPSUGAR Must Have. Together, the brands attract 100 million monthly visitors worldwide, and inform, entertain, and inspire action through the content we create and the commerce we drive. What unites our businesses is the belief that it takes more than inspiration to live the life you want. That's why we not only create content that moves our audience, but also make it easier to take action on what's important to them — whether it's starting a new fitness routine or participating in a social cause.

Our Mission
We bring together inspiration and action to empower you to live your fullest life.

Our Values
We are passionate. We move fast. We welcome change. We value our team. We love to win. We are fans.
We are supportive. We are kind. We are positive. We collaborate. We say cheers.

Company growth
San Francisco, US
Size (employees)
582 (est)-2%
POPSUGAR was founded in 2006 and is headquartered in San Francisco, US

Key People at POPSUGAR

Brian Sugar

Brian Sugar

Sean Macnew

Sean Macnew

Jason Rhee

Jason Rhee

Founder & VP, Analytics, POPSUGAR
Arthur Cinader

Arthur Cinader

Founder & EVP of Product Development, POPSUGAR
Krista Moatz

Krista Moatz

Founder & EVP
David Grant

David Grant

President, POPSUGAR Studios
Lisa Sugar

Lisa Sugar

Founder, Editor in Chief, POPSUGAR

POPSUGAR Office Locations

POPSUGAR has offices in San Francisco, Los Angeles, London, Durham and in 3 other locations
San Francisco, US
Los Angeles, US
London, GB
Durham, US
Culver City, US
New York, US
Chicago, US



Founding Date


Total Funding

$46 M

Latest funding size

$15 M

Time since last funding

almost 6 years


We estimate that POPSUGAR's latest funding round in April 2011 was $15 M. In total, POPSUGAR has raised $46 M

POPSUGAR Operating Metrics

Y, 2016

Total No. of users

100 M

Global monthly content views

2.5 B

POPSUGAR Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
OntopicAugust 03, 2015
PictJanuary 21, 2014$10 M

POPSUGAR Online Presence

POPSUGAR Company Life

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